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Mohamad Roisul Basyar
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Jl. Nginden Intan Timur XV No. 11 Surabaya, Jawa Timur, Indonesia
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INDONESIA
GEMAH RIPAH: Jurnal Bisnis
Published by KOMUNITAS LABORATORIUM PENELITIAN
ISSN : -     EISSN : 30218241     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
GEMAH RIPAH: Jurnal Bisnis e-ISSN 3021-8241 diterbitkan oleh Departemen Aksiologi, KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN, yang berkantor di Jl. Nginden Intan Timur XV No. 11 Surabaya, Jawa Timur, Indonesia, Phone: WA: +62 813-5938-4011, Email: jurnalgemahripah@gmail.com. Sebagai media komunikasi dan diseminasi hasil penelitian dan karya ilmiah di bidang Bisnis; Manajemen; Sumber Daya; Marketing; Akuntansi; dan Pembangunan. Redaksi GEMAH RIPAH: Jurnal Bisnis, e-ISSN 3021-8241 sangat terbuka menerima artikel dan resensi buku terkait ruang lingkup kami di bidang Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP MINAT PENGGUNA: (Studi Kasus Pada Pengguna Fitur Shopee Paylater) Nanda Ayu
ECONOMOS Vol 2 No 01 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Shopee is an electronic trading center headquartered in Singapore under the auspices of SEA Group (formerly known as Garena). Shopee was founded in 2009 by Forrest Li. Shopee first launched in Singapore in 2015 . Shopee pay later is a loan product in collaboration with other Fintech Lending. Shopee as an e-commerce platform provides services to Fintech Lending to fund users who need financial assistance in the form of balances to chat in shopee. This type of research is quantitative research, in this study uses quantitative analysis techniques that are data collection techniques in the form of numbers obtained from questionnaire results and then the data is processed and analyzed using statistics. Through the results of statistical tests, it can be concluded that the Service Quality and Trust variables have a positive and significant influence on user interests of Shopee pay later features. Partially independent variable X1 i.e. Quality of Service has a positive and significant influence on the depenen variable that is user interest. This can be seen from the value of t calculated which is 10,936 greater than the tablet which is 1,988 which means the quality of service has a considerable influence on the interest of users of shopee pay later features. In partial independent variable X2 i.e. Trust has a positive and significant influence on the dependent variable that is User Interest. This can be seen from the value of t calculated 5,267 greater than the tablet which is 1.988 which means trust has a considerable influence on the interest of users of the Shopeee pay later feature.
PENGARUH LOKASI, MOTIVASI BERKUNJUNG, LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG DI ISTANA GUNUNG MAS LAMONGAN Salsabilah Fain Asfiyah
ECONOMOS Vol 2 No 02 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Lokasi, Motivasi Berkunjung, Layanan terhadap Keputusan Berkunjung di Lamongan. Populasi dalam penelitian ini adalah pengunjung wisata Istana Gunung Mas Lamongan. Pengumpulan data menggunakan angket dengan 100 responden dan teknik analisis data menggunakan analisis regresi linier berganda dengan program IBM SPSS. Meningkatnya pengunjung dan berhasilnya suatu wisata bisa dilihat dari faktor lokasi, motivasi dan layanan yang dapat mempertimbangkan serta mempengaruhi keputusan berkunjung wisatawan. Hasil penelitian ini secara parsial menunjukkan bahwa variabel Lokasi, variabel Motivasi berpengaruh terhadap Keputusan Berkunjung dan variabel Layanan tidak berpengaruh terhadap Keputusan Berkunjung di Istana Gunung Mas Lamongan.
ANALISIS KOMPARASI KUALITAS LAYANAN DAN HARGA ANTARA SHOPEE DAN TOKOPEDIA Gissely Fiqih Harso
ECONOMOS Vol 2 No 02 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

This study was conducted to determine whether there is a difference between service quality and price in two online shopping applications, namely Shopee and Tokopedia. The type of research that the author does is research using quantitative research methods with this type of research, namely comparative research. Comparative research is research that is used to compare between two or more groups of a certain variable. This research was conducted by distributing questionnaires to respondents who had shopped at the Shopee and Tokopedia applications. The sampling technique used in this study is non-probability sampling, which is a non-random sampling technique using purposive sampling, where the sample is selected based on its characteristics. Using analysis of homogeneity test, t-test difference test. The homogeneity test serves to determine whether or not the variance is uniform in each sample to be taken, while the t-test difference test serves to test the hypothesis about whether there is a significant difference between the two sample groups by means of a mean difference.
PENGARUH ENTREPRENEURIAL MARKETING DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN DI RUMAH MAKAN BAROKAH 99 DI DESA GAMSUNGI KEC. TOBELO KAB. HALMAHERA UTARA Khoirul Fajar Shodiq
ECONOMOS Vol 2 No 03 (2022): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Kraus, et.al (2010) Entrepreneurial marketing is an organizational function and a set of processes for creating,communicating and delivering value to customers and for stakeholders,and it has the characteristics of innovativeness,risk-taking,proactiveness,and may be carried out without controlled resources. According to Kotler (2016) product innovation is a combination of various processes that influence each other. From the above thought, with the product innovations carried out by the company,it is hoped that it can improve buying decisions.The influence between entrepreneurial marketing and product innovation on marketing performance results in that entrepreneurial marketing and product innovation partially have a significant and positive effect on marketing performance at Barokah 99 restaurants. In entrepreneurial marketing, the strongest is the Innovativeness indicator with the statement “Barokah 99 Restaurant in Gamsungi Village, Tobelo District, North Halmahera Regency always creates new food menus" while the strongest product innovation is the New-to-the-world products indicator which states "99 Barokah Restaurant in Gamsungi Village, Tobelo District. North Halmahera Regency has new products that are different from competitors' restaurants (eg shark food menu)”. Through the T test, and simultaneously through the F test. The degree of correlation between entrepreneurial marketing and product innovation variables with a large correlation is 43.3% and the rest is influenced by other variables outside of this study.
PENGARUH BAURAN PEMASARAN UNTUK MENINGKATKAN KUNJUNGAN KONSUMEN PADA CAFE KOPI SOE DI TENGGILIS MEJOYO SURABAYA: Pemasaran Ira Ade Nengtiyas
ECONOMOS Vol 2 No 02 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Competition business in the cafe sector in Indonesia is very fast. Enjoying coffee is a cultural tradition for every society, especially in Indonesia, both in rural and urban areas. Consumers are now also selective in choosing cafes, and this causes cafe businesses to have to think of the right strategy in facing increasingly fierce competition. This study aims to determine the effect of the marketing mix on consumer visits at Cafe Kopi Soe in Tenggilis Mejoyo Surabaya. The method used is quantitative with sampling aimed at consumers of Café Kopi Soe with a total of 100 respondents, data collection using a questionnaire. The method of analysis in this study is multiple linear regression analysis, F test (simultaneous), T test, analysis of the coefficient of determination r2. Based on the results of the research data analysis, the Multiple Linear Regression Analysis shows that there is an influence between the X variable on the dependent variable Y. The largest value is 0.523. The F test shows that in this study it is 10.441 > F table of 2.10 and has a sig. 0.000 so that the X variable simultaneously affects the Y variable. The T test shows that the hypothesis is accepted t count > t table, it can be concluded that the dominant variable X has a t value of 3.997 > t table 1.984. Analysis of the coefficient of determination r2 shows that the results obtained R Square of 0.443. Then the conclusion of the study that all variables X have a significant effect on variable Y.
PENGARUH NILAI-NILAI KEWIRAUSAHAAN, LINGKUNGAN KELUARGA DAN EFIKASI DIRI TERHADAP KEMAMPUAN BERWIRAUSAHA: Studi Pada Pelaku Usaha Gen Z di Surabaya Ainnur Iqbal Ariyanto
ECONOMOS Vol 2 No 02 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

The increasing number of business actors makes competition in the line of business increase. Including young entrepreneurs in Surabaya. With different family backgrounds, young entrepreneurs have high enthusiasm and confidence in the early stages of starting a business but are still not psychologically stable. These various conditions will certainly affect the motivation of an entrepreneur to develop and continue to hone his entrepreneurial skills. Known variables such as entrepreneurial values, family environment and self-efficacy are parameters in improving entrepreneurial skills. The purpose of this study was to determine the positive and significant influence of entrepreneurial values, family environment and self-efficacy on entrepreneurial abilities. The results showed that as many as 100 research samples stated that entrepreneurial values, family environment and self-efficacy partially and simultaneously influenced entrepreneurial abilities, while the contribution of three independent variables affected entrepreneurial abilities by 59.5%. To achieve maximum entrepreneurial ability, business actors need to increase understanding related to entrepreneurial values, especially on several indicators that are controlled such as creativity, risk taking, innovation, achievement orientation, ambition and independence in the sense of having the freedom of thought that gives birth to ideas, ideas and innovations. business. This is very important because not only to improve entrepreneurial skills, the family environment and self-efficacy will greatly assist business actors in running their business.
PENGARUH REPUTASI, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFE RUMAH SAKIT WIYUNG SEJAHTERA SURABAYA Rohulloh Yusuf Arqom
ECONOMOS Vol 2 No 03 (2022): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Currently the development of the Cafe business has penetrated in various areas, one of which is in the city of Surabaya. This is evidenced by the increasing number of business people who start or develop their cafe business. In maintaining their existence in the business world, business people must always be responsive and adapt in the face of competition, including influencing consumer purchasing decisions on various alternatives offered in the market. The purchase decision can be influenced by several factors, such as reputation, location, and service quality. Therefore, this study aims to determine and analyze the influence of reputation, location, and service quality on consumer purchasing decisions. This research is a type of quantitative research. The object of this research is the consumers of Cafe RS. Wiyung Sejahtera with a sample of 100 respondents selected using a non-probability sampling technique with purposive sampling. Data collection techniques in this study using a questionnaire and will then be analyzed. The data analysis technique used in this research is multiple linear regression, correlation test, determination test, F test, and t test with the help of SPSS application. The results obtained in this study include: 1) reputation, location, and service quality influence simultaneously or jointly on consumer purchasing decisions at Cafe RS. Wiyung Sejahtera by obtaining a result of 0.000 <0.05 on the F test (simultaneously); 2) reputation and service quality variables have a positive and significant influence on purchasing decisions; 3) the location variable does not have a positive and significant effect on purchasing decisions.
PENGARUH IKLAN DENGAN UNSUR HUMOR DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: Studi Kasus Iklan Rokok Djarum 76 Versi Kontes Jin 2012 Unggul Bima Sakti
ECONOMOS Vol 2 No 03 (2022): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

The COVID-19 pandemic has hit all over the world which has made markets sluggish and the impact of consumer culture has drastically reduced. Company leaders must be able to rack their brains in order to survive in the midst of a pandemic. Advertising or advertising in general is the main weapon in marketing products, so advertising must be creative and innovative. If the first impression on the advertisement is very good and can be accepted by potential consumers to influence purchasing decisions, then the advertisement means it is effective in attracting consumers, on the contrary if a product advertisement does not give an impression, it means that it is less effective in advertising a product and consumers are not interested. to buy the product. This study tries to explain the effect of advertising with elements of humor and price on consumer purchasing decisions. This study uses quantitative methods with survey research using a questionnaire as an instrument. The population in this study were the residents of the brondong and blimbing villages who had bought and seen the 2012 genie contest version of the Djarum 76 cigarette advertisement. This study drew samples using simple random sampling method (simple sample technique) with probability sampling technique. The data analysis technique used multiple linear regression technique. The results of this study indicate that all independent variables, namely Advertising with Humor, and Price have a positive influence on the dependent variable, namely consumer purchasing decisions.
PENGARUH INOVASI PRODUK DAN KREATIVITAS PRODUK TERHADAP MINAT BELI KONSUMEN: Studi Kasus Pada Konsumen UKM Lampu Paralon GT-Armina Surabaya Moch Iqbal Choirudin
ECONOMOS Vol 2 No 03 (2022): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

This research is based on the background of innovation and creativity, many creative ideas have sprung up so that many people try to make new things as examples of used goods being used as useful goods and can be used as businesses as examples of the owner of the Paralon GT-Armina Surabaya lamp. This study aims to determine the effect of product innovation and product creativity on consumer buying interest in UKM Paralon GT-Armina lamps in Surabaya. The research design used was quantitative research. Sampling used a non-probability method, namely using Accidental Sampling, ie samples taken based on coincidences were suitable as data sources. Then the data obtained were analyzed using multiple regression analysis. This analysis includes: Validity Test, Reliability Test and Hypothesis Testing through t Test and F Test, and Coefficient of Determination (R2). The results of this study using the t-test, it can be seen that the independent variables are Product Innovation (X1) and Product Creativity (X2). The results of the F-Test value can be seen that there is a jointly significant influence between the independent variables on the dependent variable. The results of the analysis of the coefficient of determination (R Square) are known that consumer buying interest is influenced by the variables of product innovation and product creativity by 13.3%. The remaining 86.7% is influenced by other variables.
ANALISIS RAGAM PRODUK, HARGA, DAN KUALITAS PRODUK TERHADAPA MINAT BELI KONSUMEN UNTUK UMKM ECENG GONDOK DI KOTA SURABAYA Salma Mutia Hanifah
ECONOMOS Vol 2 No 03 (2022): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

In these millennials era, business is the great opportunity to be able to produce profits, one of its namely entrepreneurship. Entrepreneurship work to increase a series of competition from various aspects with the aim of increasing competitiveness, providing employment, reducing unemployment and poverty. Entrepreneurship is mediated as "passion of developing new businesses". Developed businesses can be independent owned by someone or more entrepreneurs, or they can be developed within the company where they work. Surabaya is one of the locations where small-structured business is built who us known as Micro, Small and Medium Enterprises (MSME), and many MSME training courses are held in this City. The market on being intenses of seeing the diversity and uniqueness of a product issued by a businessman, and also reviewing the price is affordable with good product quality.  Therefore, this study attempts to further explain the analysis of the Product Variety, Price, and Quality of Products on Consumer Buying Interest for MSME of Crafts Eceng Gondok in Surabaya City. This study used a quantitative method, by using questionnaire media as a research instrument instrument. The population in this study is prospective consumers and communities who know about the MSME of Crafts Eceng Gondok in Surabaya City. This study used the purposive sampling method as a sampling technique and established 100 respondents to be sampled. The data analysis technique used is multiple linear regression analysis. The results obtained from the data analysis test on this study show that Product Variety, Price, and Product Quality have a significant influence on Consumer Buying Interest.

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