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Mohamad Roisul Basyar
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Jl. Nginden Intan Timur XV No. 11 Surabaya, Jawa Timur, Indonesia
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GEMAH RIPAH: Jurnal Bisnis
Published by KOMUNITAS LABORATORIUM PENELITIAN
ISSN : -     EISSN : 30218241     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
GEMAH RIPAH: Jurnal Bisnis e-ISSN 3021-8241 diterbitkan oleh Departemen Aksiologi, KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN, yang berkantor di Jl. Nginden Intan Timur XV No. 11 Surabaya, Jawa Timur, Indonesia, Phone: WA: +62 813-5938-4011, Email: jurnalgemahripah@gmail.com. Sebagai media komunikasi dan diseminasi hasil penelitian dan karya ilmiah di bidang Bisnis; Manajemen; Sumber Daya; Marketing; Akuntansi; dan Pembangunan. Redaksi GEMAH RIPAH: Jurnal Bisnis, e-ISSN 3021-8241 sangat terbuka menerima artikel dan resensi buku terkait ruang lingkup kami di bidang Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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PENGARUH ARUS KAS DAN MODAL KERJA TERHADAP PROFITABILITAS PADA KOPERASI SIMPAN PINJAM MAKMUR MANDIRI DI SURABAYA Rina Wati
ECONOMOS Vol 2 No 01 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Assets in the company in the form of cash is a very important variable for the company, then one way to maximize profits from the operational side is the need for working capital management. This study aims to determine and analyze the effect of cash flow and working capital on profitability at the Makmur Mandiri Savings and Loans Cooperative in Surabaya. This research method is explanatory research using quantitative research. The sample used in this study is data from 5-year cooperative financial statements, namely from 2016 to 2020, the source of data used in this study is secondary data. Data analysis using multiple linear regression analysis and hypothesis testing, with SPSS data processing. The results of the study conclude that there is a significant effect of cash flow on profitability at the Makmur Mandiri Savings and Loans Cooperative in Surabaya, and there is a significant effect of working capital on the profitability of the Makmur Mandiri Savings and Loans Cooperative in Surabaya.
ANALISIS KOMPARASI HARGA, KUALITAS PELAYAN DAN CITRA MEREK TERHADAP KEPUASAN PASIEN RAWAT JALAN: Studi kasus Rumah Sakit Islam Ahmad Yani Dan Rumah Sakit Bhayangkara Surabaya Muslimah Anissa
ECONOMOS Vol 2 No 02 (2022): Bisnis dan Ekonomi
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

This study aims to determine wheter there are differences in the effect of price, service quality and brand image on outpatient satisfaction at Ahmad Yani Islamic Hospital and Bhayangkara Hospital Surabaya. For the sampling technique using purposive sampling , the sample size used was 100 respondents, divided into two, 50 respondents from Ahmad Yani Islamic Hospital and 50 respondents form Bhayangkara Hospital Surabaya. Collecting data using an online questionnaire or google form, then the data is processed using  SPSS software using the Validity Test and the Independet Sample T test. The result of the analysis using the Independent Sample T tes are : 1. There is no significant different between the Price variabels at Ahmad Yani Islamic Hospital Surabaya and Bhayangkara Hospital Surabaya with a value of (sig-t) 0,656 > 0.05 meaning the hypothesis rejected. 2. There is a siginificant difference between  the Service Quality Variabels at Ahmad Yani Islamic Hospitalc Surabaya and  Bhayangkara Hospital Surabaya with a value of (sig-t) 0.026 < 0.05 meaning that the hypothesis is accepted. 3. There is no  significant difference from the Brand Image Variable at Ahmad Yani Islamic Hospital Surabaya and Bhayangkara Hospital Surabaya with a value of (sig-t) 0.970 > 0.05 meaning that the hypothesis is rejected. 4. There is a significant difference from the Patient Satisfaction variable at Ahmad Yani Islamic Hospital Surabaya and Bhayangkara Surabaya with a value (sig-t) of 0.001 < 0.05 meaning that the hypothesis is accepted.
PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA USAHA RUJAK CINGUR WARUNG CAK NO GEDUNG TVRI DI KOTA SURABAYA Sherin Ilfi Sakinah
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Lately, there are many culinary businesses that are favored by young people or the millennial generation, ranging from traditional food to contemporary food. The millennial generation is currently competing to taste various types of culinary that are popular among them, the millennial generation tends to enjoy and create content on the social media they use. To be able to attract customers' buying interest, entrepreneurs must strive to improve and maintain product quality and promotions at appropriate selling prices, and become able to answer consumer needs and desires. This study aims to determine the effect of price, product quality, and promotion on purchasing decisions for the rujak cingur  at Cak No TVRI building in Surabaya City. The population in this study are consumers who have purchased rujak cingur Cak No. TVRI products in Surabaya City. By using purposive sampling technique, data collection of respondents using a questionnaire as many as 103 respondents. The analysis used in this research is multiple linear regression, F test, t test, correlation test, coefficient of determination test. The results of this study indicate that price, product quality, and promotion have an effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, LAYANAN DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN THERMOCOUPLE DI PT. FINE LEVEL INDONESIA Muhammad Zulkifli Permadani
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

This study entitled The Effect of Product Quality, Service and Product Variety on Thermocouple Purchase Decisions at PT. Fine Level Indonesia This study aims to determine and analyze the quality of products, services and product variety on the thermocouple purchasing decisions at PT. Indonesian Fine Level. The population in this study were all consumers of PT. Indonesian Fine Level. Collecting data using a questionnaire with a non-probability sampling technique, namely accidental sampling with 100 respondents. The results of this study obtained the following conclusions: (1) From the partial test or t test, it shows that the Product Quality variable (X1) produces a t-count of 0.790 if referring to the indicator results that t-count 0.790<t- table 1.66023 and also the significance value is 0.432>0.05, which means that H1 is rejected. In other words, the Product Quality variable has no partial effect on the Y (Purchase Decision) Thermocouple variable at PT. Fine Level Indonesia. (2) From the partial test or t test, it shows that Variable X2 (Quality of Service) produces a t-count of 5.155 if it refers to the result indicator that t-count 5.155>t-table 1.66023 and also the significance value is 0.000<0.05 which means that H2 is accepted. In other words, the service quality variable has a partial effect on the Y (Purchase Decision) Thermocouple variable at PT. Fine Level Indonesia. (3). From the partial test or t test, it shows that Variable X3 (Variety of Products) produces a t-count of 3.944 if it refers to the result indicator that t-count is 3.944>t-table 1.66023 and also the significance value is 0.000<0.05, which means that H3 is accepted. in other words, the Product Variety variable has a partial effect on the Y (Purchase Decision) Thermocouple variable at PT. Fine Level Indonesia.
PENGARUH ARUS KAS DAN MODAL KERJA TERHADAP PROFITABILITAS PADA KOPERASI SIMPAN PINJAM MAKMUR MANDIRI DI SURABAYA Rina wati
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Assets in the company in the form of cash is a very important variable for the company, then one way to maximize profits from the operational side is the need for working capital management. This study aims to determine and analyze the effect of cash flow and working capital on profitability at the Makmur Mandiri Savings and Loans Cooperative in Surabaya. This research method is explanatory research using quantitative research. The sample used in this study is data from 5-year cooperative financial statements, namely from 2016 to 2020, the source of data used in this study is secondary data. Data analysis using multiple linear regression analysis and hypothesis testing, with SPSS data processing. The results of the study conclude that there is a significant effect of cash flow on profitability at the Makmur Mandiri Savings and Loans Cooperative in Surabaya, and there is a significant effect of working capital on the profitability of the Makmur Mandiri Savings and Loans Cooperative in Surabaya.
PENGARUH LINGKUNGAN KELUARGA DAN KEPRIBADIAN WIRAUSAHATERHADAP KEBERHASILAN USAHA PADA USAHA KECIL DI SURABAYA: (Studi Kasus pada Pelaku Usaha di Sentra Kuliner Convention Hall jalan Gebang Putih Surabaya) Amalia Lutfa Tunida
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Business success is a goal for each entrepreneur or business actor, with business success it can be said that the running of a business is successful and can achieve its goals. The purpose of this study is so determine the effect of Family Environment and Entrepreneurial Personality on Bussiness Success in small businesses in Surabaya (a case study at the Convention Hall Culinary center, Jalan Gebang Putih Surabaya). The scope used in this research is business actors at the Convention Center Culinary Center Hall Jalan Gebang Putih Surabaya. The method of data collection in this study is the questionnaire. To facilitate data collection, techniques are needed in making questionanaires that will be distributed to respondents. In completing this research, the data collection technique used is a data collection technique with a linkert scale which is a psychometric scale in research. The regression coefficient for the Family Environment variable is positive, indicating that there is an influene from the X1 variable. The regression coefficient of the Entrepreneurial Personality variable is positive, indicating that there is an influence from the X2 variable. The results of this study indicate that the two independent variables have an influence on the dependent variable when tested simultaneously.
The PENGARUH GAYA HIDUP , KERAGAMAN PRODUK, DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA POLYGON PADA TOKO SEPEDA REJO BARAT MAGETAN Zindy Puspitaningrum
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

At this time two-wheeled bicycles or commonly called ontel bicycles are still favored by many Indonesian people. Not only as a means of transportation, bicycles have now become a lifestyle for Indonesian people. These two-wheeled bicycles became a trend again around the 2005s, reducing congestion, maintaining physical health ,facilities supported by government institutions, several factors contributing to this include the increase in gasoline prices, environmental awareness to create clean air in urban areas and concern for threats. global warming, or just following a lifestyl. In this think about, utilizing quantitative strategies with overview investigate that employments a survey as an instrument. For preparing the survey information that has been dispersed utilizing the SPSS 24 application. The population in this study are consumers who have bought Polygon bicycle products and are domiciled in Ngawi Regency. The samples taken were the riding community in Ngawi district and the polygon bicycle user community in Ngawi district. The test information employments the Non Likelihood Testing strategy (arbitrary inspecting) with the Purposive Examining method, totaling 100 respondents. The information investigation strategy utilized is numerous straight relapse investigation. The comes about of this consider show that the free factors, specifically Way of life, Item Differences, and Item Costs, influence the subordinate variable, specifically Buy Choices by individuals who purchase Polygon bikes at the Rejo Barat bike shop, Magetan.
ANALISIS KOMPARASI PROMOSI ONLINE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus Aplikasi Belanja Online Shopee Dan Lazada Di Surabaya) Amelia Zulita Purnama Sari
ECONOMOS Vol 2 No 04 (2022): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

In this era, there are many online shopping applications that can make it easier to shop for various products. Especially with the condition of the Covid-19 pandemic where we seem to be faced with a situation where there is no other choice for us (the public) to choose online shopping instead of coming directly to markets or shops that have a greater risk of being exposed to Covid-19. This study aims to determine the difference between Online Promotion and Service Quality on Purchase Decisions on Shopee and Lazada online shopping applications. This study uses quantitative methods with survey research using questionnaires with a sample of 100 respondents who have shopped at Shopee and Lazada at least 2 times in the Suarabaya area which is distributed through the Whatsapp application with the help of friends and relatives who are in Surabaya. The sampling method used in this research is purposive sampling using non-random sampling technique. For processing the questionnaire data that has been distributed using the SPSS 24 application. The results of this study indicate that there is a difference between Online Promotion and Service Quality on Purchase Decisions for Shopee and Lazada online shopping applications in Surabaya. And both of these variables have an effect on the Purchase Decision of Shopee and Lazada. Therefore, it is hoped that in the future, online promotions will be further improved in the form of cashback and free shipping and service quality in the form of providing real pict photos.
ANALISIS KOMPARASI PROMOSI SOSIAL MEDIA DAN REVIEW PRODUK PADA MARKETPLACE TOKOPEDIA DAN LAZADA TERHADAP KEPUTUSAN PEMBELIAN Achmad arief Firmansyah
ECONOMOS Vol 3 No 01 (2023): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Along with rampant e-commerce competition in Indonesia, Tokopedia and Lazada are among the top four e-commerce companies that dominate the online shopping market in Indonesia. Tokopedia is one of the largest digital-based companies in Indonesia. Founded on February 6, 2009 by William Tanuwijaya and Leontinus Alpha Edison under the auspices of PT. Tokopedia. Lazada Group operates websites in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada Indonesia itself was founded in 2012 and is operating until now. For PT. Lazada Indonesia is the official Lazada Group branch in Indonesia. There is a disparity in the number of visits to the two marketplaces. This study uses quantitative methods with survey research using a questionnaire as an instrument. The population in this study were male and female users of online shopping applications and had made purchases in the Tokopedia and Lazada marketplaces. The data analysis technique used to answer the hypothesis is the independent t test. The results of this study showed a significance of 0.045 <0.05. Which means that there is a significant difference in the Product Review variable on purchasing decisions at Tokopedia and Lazada. It can be concluded that this shows that there are differences in product reviews by consumers at Tokopedia and Lazada.
ANALISIS PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus Pada Pengguna Smartphone Realme di Kota Surabaya) Aditya Rizki Juliyanto
ECONOMOS Vol 3 No 01 (2023): BISNIS DAN EKONOMI
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Brand Ambassador, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian (Studi Kasus Pada Pengguna Smartphone Realme di Kota Surabaya). Teknik pengambilan samplingnya menggunakan teknik sampling aksidental. Sampling aksidental adalah teknik penentuan sampel berdasarkan kebetulan, yaitu siapa yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. Sampel yang digunakan dalam penelitian ini adalah sebesar 100 sampel. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berganda, Analisis ini meliputi: Uji Validitas, Uji Reliabilitas, Uji Hipotesis melalui Uji F dan Uji T, serta analisis Koefisien Determinasi (R2 ). Hasil analisis menggunakan uji f dapat diketahui bahwa ketiga variabel independen yaitu Brand Ambassador (X1), Brand Image (X2), dan Kualitas Produk (X3) secara parsial berpengaruh signifikan terhadap variabel dependen yaitu Keputusan Pembelian (Y). Kemudian hasil analisis menggunakan uji t dapat diketahui bahwa ketiga variabel independen yaitu Brand Ambassador (X1), Brand Image (X2) tidak berpengaruh signifikan terhadap Keputusan Pembelian (Y) Sedangkan Kualitas Produk (X3) berpengaruh signifikan terhadap variabel dependen yaitu Keputusan Pembelian (Y). Hasil analisis menggunakan koefisien determinasi ( R Square) diketahui bahwa variabel Brand Ambassador (X1),Brand Image (X2),Kualitas Produk (X3) bepengaruh terhadap variabel Kepuasan Pelanggan (Y) sebesar 27,9 % terhadap variabel Keputusan Pembelian (Y). sedangkan sisanya 72,1 % dipengaruhi oleh variabel lain di luar persamaan regresi ini atau variabel lain yang tidak diteliti.

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