Journal of Communication Studies and Society
This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. Communication Studies : Public Relations, Corporate Communication, Crisis Communication, Advertising, Brand Value, Digital Branding, Direct Selling, Promotion, Interactive and Digital Marketing Communication Studies, Memory and Media, Gender and Sexuality in the Media, Social Media, Media Globalization, Media Convergence, Media Literacy, Media Language, Media and Religion, Media and Technology, Psychology Communication, Strategic Communication, Education communication, Interpersonal Communication, mass communication, media, business communication, semiotic, Disaster Communication, and all the research in the communication field.
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<![CDATA[Digital Marketing Communication Strategies to Boost Visitor Interest at Grande Garden Cafe Through Social Media ]]>
<![CDATA[Anugrah, Teguh Putro]]>;
<![CDATA[Andaresta, Larasati]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.3884
<![CDATA[The cafe business in Indonesia is currently experiencing rapid growth. Each cafe possesses its own distinct characteristics aimed at attracting customers. Given the proliferation of cafes across Indonesia, business owners are compelled to devise distinct strategies for promoting their enterprises to gain broader recognition. One approach is employing social media as a promotional medium. In the contemporary era, numerous business owners utilize social media platforms as a means of advertising. Just like Grande Garden Cafe, which has opted for social media channels to connect with their customer base. Through these platforms, Grande Garden Cafe showcases its products, highlights its activities, and promotes its special offers. The cafe also generates trending content, skillfully packaged to capture the audience's interest and ultimately motivate them to visit the establishment. The rapid advancement of information technology now serves not solely as a means of communication but significantly influences nearly all facets of life, including the business domain. The ensuing impact can lead to the proliferation of businesses on a large scale, with many entrepreneurs consistently highlighting their unique advantages. Consequently, this intensifies the level of competition faced by all stakeholders, particularly companies as producers. In response, companies must be astute in formulating and comprehending the prevailing conditions to determine diverse marketing strategies. In order to remain competitive, businesses must find ways to distinguish themselves and raise awareness of market opportunities, even when operating with limited resources. Utilizing social media is a judicious choice in attaining this objective due to its practicality, cost-effectiveness, and capacity for facilitating consumer sharing and interaction.]]>
<![CDATA[Socio-Legal Analysis of Age Restrictions in Cinema: A Hermeneutic Interpretation of Law Number 33/2009 ]]>
<![CDATA[Maulidina, Citra Puspa]]>;
<![CDATA[Wijaya, Widiastiana Vista]]>;
<![CDATA[Sunarto, Shilvy Andini]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4531
<![CDATA[This research discusses how Law No. 33 of 2009, especially article 7, which discusses the age classification or age of the audience by Film Show Companies (cinemas), where films with various themes and ratings are screened, a deep understanding of how cinemas maintain age classification so as not to be exposed to content that is not suitable for the age of the audience. The purpose of this research is to see how the role and responsibility of movie theaters in implementing Law No. 33 of 2009, especially article 7 and maintaining security, understanding related to the law. Because with the right understanding, it will affect the application of theaters to ensure that they operate in accordance with existing regulations. The research method uses Hermeneutic analysis, in hermeneutics there are three components, namely understanding, interpretation and application, which is related to the cinemas that have understood, interpreted and applied the age classification of the audience by the Film Show Company (cinema). The results showed that in its application, the movie theater has tried to apply the law in accordance with applicable regulations, but there are still many obstacles, especially from people who are less concerned about the shows they watch in terms of age classification. Theaters have tried to apply the law, but theaters are unable to control the application of the law to be applied. According to film observers, the law has been implemented by theaters, but the age category information displayed on plasma TVs is so small that not all viewers pay attention to the information. The Film Censorship Board does not specifically have the right to revise this law, from LSF's perspective, this is sufficient because everything has been regulated in detail. The public is encouraged to be more aware of Law No. 33 Year 2009, especially Article 7 which regulates the age classification of the audience.]]>
<![CDATA[Meaning Visualization: A Saussurean Semiotic Analysis of the Film Merry Riana ]]>
<![CDATA[Ramadhani, Zahra Shafa]]>;
<![CDATA[Musa, Purnawarman]]>;
<![CDATA[Pertiwi, Cholidah Astri]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4806
<![CDATA[The objective of this study is to determine the motivational messages that are sent in the movie "Merry Riana: Million Dollar Dream" to identify the inspirational messages. The semiotic theory developed by Ferdinand de Saussure is used in this study. Through the use of this theoretical method, the meaning of signified and signifiers that are present in the movie Merry Riana is investigated. Identification of signified and signifier aspects in the film Merry Riana is carried out through variations of scenes that appear in the film. Apart from that, the method used is a qualitative approach by collecting data through observation and interviews with several sources who have insight into the film or were inspired by the film Merry Riana. The informants who conducted this interview included general audiences, film academics, and the film community, totaling nine informants. The result of the research finds that the film Merry Riana can inspire its viewers, and there are many inspirational messages for the audience in the film Merry Riana.]]>
<![CDATA[Organizational Communication Strategy of Forest Management in Mundeh Kauh Village, Selemadeg District, Tabanan ]]>
<![CDATA[Rochimah, Haris Annisari Indah Nur]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4978
<![CDATA[In general, communication occurs in a particular situation. The process of communication, of course, requires a communication strategy. A communication strategy is essential in the organization, as it aims to plan work programs to be carried out correctly to achieve the expected goals. Good communication can increase motivation, and the information conveyed can be well received, improving performance. Social Forestry Organization As an organization that regulates forest management under the auspices of the Environment and Forestry Service, it is obligated always to be prime in performance and community service. Therefore, the Social Forestry Organization is aware that it is necessary to take concrete steps to improve the quality of communication between group members and leaders. This study aims to determine the organization's communication strategy and how it is carried out to achieve the goal. The research results obtained by drawing this conclusion are organizational communication strategies that are very well established between members of the organization and leaders.]]>
<![CDATA[The Utilization of Twitter in The Anticipation of Covid-19 Hoax News in Yogyakarta City ]]>
<![CDATA[Ohorella, Noviawan Rasyid]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4979
<![CDATA[The contemporary era of openness has exerted a significant influence on social media platforms, particularly Twitter. This is mostly due to the platform's ability to facilitate the expression of opinions and the rapid dissemination of news by individuals. The act of expressing opinions necessitates the inclusion of the need to substantiate the validity of the information being conveyed. Data-driven information can be substantiated and expressed. During the ongoing Covid-19 pandemic, a substantial amount of information pertaining to the coronavirus remains ambiguous or has yet to be definitively established. The prevalence of misinformation is on the rise due to individuals' acceptance and dissemination of false information without conducting thorough research to ascertain its veracity. Consequently, the dissemination of false coronavirus information on social media, particularly Twitter, has occurred.]]>
