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INDONESIA
Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): JSSBS" : 5 Documents clear
The Impact of Advantages and Comfort on Consumers' Desire to Continue Doing Business Online in E-Commerce Sri Handayani
Journal of Social Science and Business Studies Vol. 2 No. 1 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i1.53

Abstract

This research aims to examine the influence of benefits and convenience on interest in continuing online transactions. Research respondents were students from various universities in Surabaya who made online transactions in e-commerce. To test the proposed hypothesis, multiple regression analysis was used, with the independent variables benefit and convenience and the dependent variable interest in continuing online transactions. The research results show that benefits and convenience have proven to have a significant positive effect on interest in continuing online transactions in e-commerce. This shows that the greater the benefits of transacting in e-commerce, the greater the consumer's interest in continuing the transaction again, and the more comfortable the consumer is in carrying out transactions in e-commerce, the greater the consumer's interest in continuing the transaction again.
The Impact of Organizational Culture and Human Resource Quality on Employee Job Satisfaction in Social Services Hardiansyah; Nur Amalia
Journal of Social Science and Business Studies Vol. 2 No. 1 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i1.54

Abstract

This research aims to analyze the positive influence of organizational culture and the quality of human resources on employee performance through job satisfaction. We involved 100 employee respondents in the research and conducted the analysis using the descriptive model and multiple linear regression analysis with the SPSS 25 program. The results of the research show that organizational culture has a positive and significant influence on performance, as does the quality of human resources, which also has a positive and significant influence on employee performance. Apart from that, simultaneously, organizational culture and the quality of human resources also have a positive and significant effect on performance. Another finding is that organizational culture has a positive and significant influence on job satisfaction, as does the quality of human resources, which has a positive and significant influence on employee job satisfaction. Research has proven that job satisfaction significantly and positively affects employee performance. Finally, simultaneously, organizational culture and the quality of human resources have a positive influence on employee performance through job satisfaction. Thus, this research contributes to understanding the complex interactions between organizational culture, quality of human resources, job satisfaction, and employee performance so that it can become a basis for improving and developing management strategies in the organizational environment.
Green Tourism: A Sustainable Tourism Marketing Approach for Tourism Services Firmansyah; Fikri Alfatih; Radit Nugroho
Journal of Social Science and Business Studies Vol. 2 No. 1 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i1.55

Abstract

Our aim was to analyze sustainable marketing strategies (green marketing) in the context of sustainable tourism, with green tourism as an intervening variable. We used an explanatory survey method with the application of the path analysis method for this research. The results of this research conclude several important findings. First, green marketing positively influences green tourism among tourist destination managers, as reflected in the influence value of 0.503. Second, green marketing strategies also have a positive effect on sustainable tourism among tourist destination managers, with an influence value of 0.426. Third, sustainable tourism among tourist destination managers is positively influenced by green tourism, with an influence value of 0.495. Finally, there is the influence of green marketing on sustainable tourism through green tourism among tourist destination managers, with an influence value of 0.248. These findings provide important insights into how sustainable marketing strategies can influence the development of environmentally friendly and sustainable tourism.
How Does Investment Risk Mediate the Effect of Investment Literacy on Online Interest in Investing Among Generation Z? Wartoyo; Novi Nur Azizah; Rita Kusumadewi
Journal of Social Science and Business Studies Vol. 2 No. 1 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i1.64

Abstract

This study aims to determine whether or not there is an influence of investment literacy on online  investment interest with investment risk as an intervening variable. The type of research used is case study research with a quantitative approach and uses data collection techniques through questionnaires distributed online. The population in this study is generation Z in Cirebon City  with a sampling technique using probability sampling, namely  with a simple random sampling  method of 155 people, with path analysis using the help of IBM Stastistic SPSS software version 25. The results showed that the level of investment literacy had a positive and significant effect on online investment interest  with a calculation of 12,251 (>1,655) and a significance value of 0,000 (<0.05). Investment risk has a positive and significant effect on online investment interest  with a calculation of 5.377 (>1.655) and a significance value of 0.000 (<0.05). While in the sobel test, it is known that investment risk can mediate the influence of investment literacy on online investment interest  of 4.2353714571305.
The Influence of Change Management, Leadership Style, Motivation, Work Conflict, and Work Stress on Employee Performance Workshop PT. Meratus Line Surabaya Ashari B
Journal of Social Science and Business Studies Vol. 2 No. 1 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i1.65

Abstract

This research aims to determine which change management, leadership style, motivation, work conflict and work stress have a dominant influence on employee performance. The research was conducted using a quantitative-descriptive approach. In this research, the population is all employees. The sampling technique in this research used a total sampling/census technique, namely, all employees totaling 74 respondents were the research sample. In this research, the data sources used include primary data and secondary data. Primary data was obtained directly from the main source of the research object by distributing questionnaires to relevant respondents. Meanwhile, secondary data was obtained from company documents or archives, as well as the results of interviews conducted. The analysis technique used in this research is multiple linear regression analysis. Based on the research results, it was found that change management variables, leadership style, motivation, work conflict and work stress simultaneously had a positive and significant effect on employee performance. Change management variables, leadership style, motivation, work conflict and work stress partially influence employee performance. Change management variables have a dominant influence on employee performance.

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