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Novianita Rulandari
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Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2026): February 2026" : 5 Documents clear
Digital Marketing Strategy in Building Brand Awareness on Instagram of PT Skinplay Labs Indonesia Aufa Amanu, Zhevio; Wijaya, Abung Supama
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.925

Abstract

The rapid growth of Indonesia’s digital ecosystem and the expanding skincare industry have positioned Instagram as a key platform for brand development and consumer engagement. While many studies evaluate digital marketing effectiveness through quantitative indicators, limited research explores how marketing teams qualitatively conceptualize and execute strategies to build brand awareness. This study addresses that gap by examining the digital marketing practices of PT Skinplay Labs Indonesia (Skinplay), a local skincare brand targeting Generation Z consumers. Using a qualitative case study approach, this research collected data through participatory observation during a five-month internship, in-depth interviews with the marketing team, and analysis of content strategy documents, Instagram analytics, and campaign archives. The findings show that Skinplay applies an agile content framework supported by trend monitoring, social listening, and structured planning cycles. The brand emphasizes meaningful metrics, such as Save Rate and community conversion, over vanity metrics, reflecting a shift toward long-term brand-building priorities. One of the most notable results emerged from the “PLAYDATE Vol. 1 – Mission: Skinpossible” campaign, which integrated online and offline activation and produced a 62% increase in impressions from non-followers. This outcome indicates a substantial rise in exposure beyond the existing audience. Overall, the study concludes that Skinplay’s combination of gamification, emotional storytelling, and community-based engagement effectively strengthens brand awareness and enhances competitive positioning within Indonesia’s saturated skincare market.
Characterization of Child Influencer's Personal Branding: Analysis of The Father's Role in Shaping Abe's Image on The TikTok Account @Abe_Daily Nur afrian P, Ganthira; Nurhadi, Zikri Fachrul; Suseno, Novie Susanti
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.927

Abstract

This study investigates the growing presence of kid influencers on social media particularly TikTok which signals a shift in how children are represented within the digital landscape. The @abe_daily account, documenting everyday interactions between Abe and his father, is used as the central case. The research aims to identify the personal branding characteristics of the child influencer Abe and to examine the father’s role in constructing this image. Employing a descriptive qualitative design, data were gathered through semi-structured interviews with five informants and two experts in personal branding and child psychology, complemented by social media observation, documentation, and a literature review. Thematic analysis was used to interpret the data. The findings indicate that Abe’s natural disposition, enthusiasm, and spontaneous facial expressions constitute the core elements of his personal branding. The development of this branding corresponds with Montoya’s eight personal branding principles, encapsulated through authenticity, consistency, and emotional resonance. The study concludes that the father’s ethically aware guidance aimed at preventing exploitation while balancing the child’s developmental needs is essential in sustaining Abe’s positive and responsible presence within the digital environment.
BBPPMP Public Relations Strategy in Enhancing Institutional Image Through the Development Program of Sukaresmi Village Ridho, Jamil; Suparman
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.938

Abstract

This study examines the Public Relations strategy of the Center for Agricultural Modernization Development and Application (BBPPMP) in strengthening institutional image through the development program in Sukaresmi Village. The research is grounded in the Strategic Digital Public Relations (SDPR) theory, which emphasizes technology-based communication, data-driven decision-making, and two-way digital engagement. Using a qualitative descriptive method, data were collected through observation, interviews, participation, and literature review to explore the communication processes implemented throughout the program. The findings show that BBPPMP successfully applied the three pillars of SDPR by integrating digital media for program dissemination, utilizing field data to design communication strategies, and fostering dialogic engagement with village stakeholders and local MSME actors. These efforts contributed to improving community understanding, participation, and perception of the institution. However, challenges emerged, including low digital literacy, limited technological infrastructure, and varying levels of community readiness in adopting digital-based communication. Despite these obstacles, the overall implementation of the PR strategy proved effective in supporting institutional image-building and strengthening collaborative relationships with the community.
Representation of TikTok Viral Trends on Generation Z Communication Behavior (Case Study of 2021 STISIPOL Candradimuka Palembang Students) Efridah, Eka; Nirmala, Sila
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.873

Abstract

This study investigates the representation of TikTok's viral trends within the communication behavior of Generation Z students at STISIPOL Candradimuka Palembang. Previous studies have primarily emphasized aspects of consumption, psychological impact, or branding, consequently leaving the dimension of media representation and everyday communication practices among local students largely underexplored. The research employs a descriptive qualitative approach, utilizing the theoretical framework of Media Representation (Hall, 1997) combined with Uses and Gratifications theory (Katz et al., 1973). This combined perspective examines how students interpret viral trends, what specific motivations underlie their use of TikTok, and crucially, how these derived motives are translated into observable, concrete communication patterns. Five active students from the 2021 cohort served as key informants, selected based on their criteria as intensive users with experience participating in viral challenges or creative content creation within the TikTok ecosystem. Data were meticulously collected through semi-structured interviews exploring narratives of experience, alongside content observations on informants' TikTok accounts, and digital documentation (videos, comments, screenshots). Analysis using the Miles–Huberman interactive model revealed five salient dimensions of communication behavior representation: use goals (entertainment, social recognition), identity initiatives (content experimentation, self-branding), competitive arenas (personal branding, popularity metrics), self-awareness (social comparison, reflexivity), and value orientation (speed, visual dominance, orientation toward virality). The findings demonstrate that TikTok functions as a powerful representation space, shaping Gen Z communication behavior through social validation, and an algorithmic culture that directs relevance. TikTok's viral trends thus act as cultural codes organizing how students understand themselves and their digital public interactions.
News Construction of the Jakarta Gubernatorial Election Contest: A Robert N. Entman Framing Analysis on detikX Lestari, Anggita; Aditya Fauzi Nurochmat; Hanafi, Hanafi
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.909

Abstract

This study examines how detikX framed news coverage of Ridwan Kamil’s candidacy in the 2024 Jakarta Gubernatorial Election, focusing on the article “The Cancellation of RIDO’s Victory Party at the Sultan Hotel,” published on December 2, 2024. Using Robert N. Entman’s framing analysis, the research applies a qualitative approach with data collected through observation, document analysis, and purposive interviews. The findings show that, in defining the problem, detikX highlights the pressure faced by Ridwan Kamil after the quick count results while still portraying his optimism about a potential victory. In diagnosing causes, the report links the situation to Anies Baswedan’s support for Pramono Anung, strategic and communication missteps by Ridwan Kamil, and controversies that damaged his public image, including remarks on single mothers. Through moral judgment, detikX emphasizes the lack of preparedness within the RIDO and KIM Plus teams in anticipating defeat, internal communication weaknesses, and efforts to build a narrative of victimhood or suggest electoral irregularities. The treatment recommendation underscores the urgency of strengthening communication strategies if the election proceeds to a second round. The study’s novelty lies in its micro-level analysis of an investigative digital news platform using Entman’s model. By integrating textual analysis with interviews involving a journalist, a media observer, and a political practitioner, this research provides a nuanced understanding of how online media construct Ridwan Kamil’s political image.

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