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Sinergi International Journal of Economics
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29885604     DOI : https://doi.org/10.61194/economics
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics to aid in the recording and interpretation of international economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): August 2024" : 5 Documents clear
Impact of Training and Assistance on Home Industry SMEs Development by Housewives in Klambir Lima Village Widodo, Slamet; Suhendi; Putranto, Muhammad Agung
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.215

Abstract

Micro, Small and Medium Enterprises (MSMEs) in the home industry sector managed by housewives have significant potential in supporting the local and national economy. This research aims to identify the impact of training and mentoring on the development of MSMEs in Klambir Lima Village, Deli Serdang Regency, North Sumatra. The research problem raised is whether the training and assistance provided can effectively improve the development of MSMEs managed by housewives. The methodology used is a quantitative approach with a census method on 49 MSME actors in the village. The research results show that training and mentoring do not have a significant impact on the development of MSMEs (t-calculated value for training -1.456 < t-table 1.677; significance 0.152 > 0.05 and t-calculated value for mentoring 0.739 < t-table 1.677; significant 0.464 > 0.05). On the other hand, the marketing aspect has a significant positive impact on the development of MSMEs (t-value 3.134 > t-table 1.677; significance 0.003 < 0.05). Multiple linear regression analysis shows that training, mentoring and marketing simultaneously have a significant impact on the development of MSMEs (F value 3.336 > F-table 2.50; significance 0.028 < 0.05), with marketing as the most crucial factor. In conclusion, an effective marketing strategy is the key to increasing the productivity and development of MSMEs. More focused support on marketing aspects, as well as improving the quality of training and mentoring, is needed to help MSMEs overcome challenges and improve their performance.
Omni-Channel Marketing Strategy for Lake Toba Indonesia Tourist Destinations in Attracting Foreign Tourists Situmorang, Milton; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.203

Abstract

Lake Toba in North Sumatra, Indonesia, is a region of significant potential for attracting international tourists due to its exceptional natural beauty and cultural richness. However, the current influx of foreign visitors remains low compared to other leading tourist destinations in Indonesia. This research investigates the development and implementation of an omni-channel marketing strategy aimed at enhancing Lake Toba's appeal to international travelers. The study employs a mixed-methods approach, combining qualitative interviews with key stakeholders in the tourism industry and quantitative analysis of tourist behavior data. Key challenges identified include inadequate infrastructure, insufficient promotional efforts, and intense global competition. The research proposes strategies that integrate digital and physical marketing channels, personalize content to meet diverse traveler preferences, and leverage advanced technologies such as artificial intelligence (AI) and virtual reality (VR). The findings suggest that an omni-channel approach can create a more cohesive and engaging tourist experience, thereby increasing Lake Toba's competitiveness in the global market. The research also highlights the broader implications for digital transformation in Indonesia's tourism sector and suggests directions for future studies focused on long-term impacts and scalability of omni-channel strategies.
The Role of Social Media in Marketing Tourism Halal to the International Market Challenges and Opportunities Nurmaizar, Siti; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.205

Abstract

This research aims to determine people's behavior regarding the use of social media as a source of information and knowledge about halal as well as the role of social media and its function as a means of marketing halal tourism to the international market. This research was conducted using quantitative methods with an associative approach. Data collection techniques using questionnaires, interviews and observation. The population used in this research was 560 respondents. And the samples used were 132 samples. The results of this research found that social media plays a positive and significant role in marketing halal tourism to the international market. The conclusion of this research is that social media has a positive and significant effect on marketing halal tourism to international markets. The suggestion in this research is to increase the marketing of halal tourism to the international market, so that social media promotion via TikTok and Histagram media is very effective and efficient, so it needs to be developed optimally.
SWOT Analysis of Indonesian Coastal Tourism Destination Marketing in the International Office Hanif, Sayed Muhammad; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.207

Abstract

This study examines the marketing strategy of beach tourism destinations in Indonesia through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The background of this study is based on the importance of beach tourism as a major economic sector that contributes significantly to national income, especially in countries with great beach tourism potential such as Indonesia. The research method used is a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by beach tourism destinations in Indonesia. The results of the study show that the main strengths of Indonesian beach tourism destinations include pristine natural beauty, rich underwater ecosystems, supporting facilities, and rich local culture. However, weaknesses such as lack of infrastructure, ineffective promotion, and low service quality are still major challenges. Opportunities include increasing global interest in Indonesian beach tourism, advances in information technology, and sustainable tourism trends. Meanwhile, threats such as intense global competition, natural disasters, and marine pollution require mature risk management. The conclusion of this study emphasizes the need for innovative and sustainable marketing strategies to improve the global competitiveness of Indonesian beach tourism. Practical recommendations include improving infrastructure, more effective promotion, and developing sustainable tourism.
Analysis Of Home Ownership Credit (KPR) Financing Flpp Prosperity For Customers Low Income (Case Study of Bank BJB Medan Branch Office) Ishaq, Muhammad Maulana; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.208

Abstract

This research aims to evaluate the effectiveness of Sejahtera Home Ownership Credit (KPR) financing through the Housing Financing Liquidity Facility (FLPP) scheme implemented by Bank BJB for Low Income Communities (MBR). The research method used is descriptive qualitative with data collection through in-depth interviews, observation and documentation analysis. The research results show that the FLPP Prosperous KPR program run by Bank BJB has a high level of effectiveness in helping MBR have livable houses. This effectiveness is supported by several factors, including easy access to financing with low interest rates and flexible terms, significant government subsidy support, increasing the welfare of MBR through home ownership, Bank BJB's active role in socialization and education, high levels of realization and customer satisfaction. , as well as good collaboration with developers. With this achievement, the FLPP Prosperous KPR program is proven to be able to provide more affordable financing solutions and contribute to improving the quality of life for MBR. It is hoped that the results of this research can become a reference for developing more inclusive and sustainable banking policies.

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