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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 2 No. 12 (2024): Desember" : 30 Documents clear
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (STUDI KASUS MAHASISWA UNIVERSITAS ISLAM NEGERI (UIN) SJECH M DJAMIL DJAMBEK BUKITTINGGI) Indah Fitria Ningsih; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research is motivated by the fact that students on campus often spend time monitoring social media so they are easily influenced by the marketing of viral fashion products circulating on social media. The high purchasing power of students for fashion products immediately spreads it quickly to their friends to buy similar products. And in the end there will be excessive consumerism among students. The method used in this research is included in the type of quantitative research. In this research, researchers will reveal the influence of viral marketing on fashion product purchasing decisions among students of the Sharia Business Management Study Program at UIN Sjech M Djamil Djambek Bukittinggi. The results of the research show that there is an influence of viral marketing on the decision to purchase fashion products among students of the Sharia Business Management Study Program at UIN Sjech M Djamil Djambek Bukittinggi. Based on the t test (hypothesis), the significance of the viral marketing variable is 0.000, which is smaller than 0.05 and the t_{calculated} value of 6.631 is greater than t_{table} 1.662, so Ha is accepted and Ho is rejected. It is known that viral marketing has a positive effect on purchasing decisions for fashion products, meaning that every time viral marketing occurs, it will increase students or consumers' decision to purchase fashion products. This is reinforced and supported by the sig value. smaller than the alpha value, namely 0.000 < 0.05, meaning that viral marketing has a positive and significant effect on the decision to purchase fashion products. Next, it can be seen that the results of the calculated t are greater than the t table, namely 6,631 > 1,662, meaning that Ho is rejected and Ha is accepted. So this shows that simultaneously viral marketing among students of the Sharia Business Management study program at UIN Sjech M Djamil Djambek Bukittinggi has a positive and significant influence on the decision to purchase fashion products.
ANALISIS PENETAPAN TARIF AGEN BRI LINK BERDASARKAN PRINSIP AKUNTANSI SYARIAH DI KELURAHAN LABUHAN BILIK KEC. PANAI TENGAH, KAB LABUHAN BATU Saidah Mayasari Tanjung; Amsah Hendri Doni
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyze the determination of transfer withdrawal rates at BRI Link Agents in Panai Tengah District based on sharia accounting principles. The researcher chose this location because it is his home area and has sufficient understanding of the development of BRI Link there. There are five BRI Link agents in Panai Tengah Subdistrict, with rapid growth compared to other villages, as seen from the number of transactions that occur every month. However, there are significant rate differences between these agents in setting transaction fees, including transfer rates, which range from Rp3,000 to Rp5,000 depending on the amount of money transferred. The research method used is a descriptive qualitative approach, to understand and explain social phenomena related to BRI Link agent tariff setting. Through surveys and interviews with agents and customers, it was revealed that there is an independent tariff setting mechanism, which is not determined by Bank Rakyat Indonesia. BRI Link agents set tariffs based on costs incurred and distance from the bank, resulting in tariff variations between agents. Despite efforts to follow sharia accounting principles, there are still indications of fraud among agents in tariff setting that threaten the principles of fairness and transparency. The results show that BRILink agents play an important role in facilitating banking services in the community, but challenges related to fairness and integrity in tariff setting still need to be addressed. This research is expected to provide insights for the development of more equitable and sharia-compliant policies in banking services in the region.
ANALISIS PENGARUH PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI (Studi kasus Pada Pua-pua Cafe Timika) Salmia Salmia; Maria Fransiska Penaten Raya
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to determine the effect of product, price, and service quality on purchasing decisions through purchase intention. The method used in this research is the associative method. The data collection techniques used by researchers are observation techniques and questionnaires. The analysis technique used in the research is quantitative analysis technique using multiple linear regression analysis. Overall, the results of this study confirm that the influence of product, price, and service quality does not have a significant role in influencing purchasing decisions either directly or through purchase intention at Pua-pua Cafe.
PENGARUH BUDAYA TERHADAP STRATEGI REKRUTMEN DAN SELEKSI DALAM ORGANISASI MULTINASIONAL: PENDEKATAN SYSTEMATIC LITERATURE REVIEW Zulfikar Akbar; Malik Ibrohim
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyse the influence of local culture on recruitment and selection processes in multinational companies, as well as the challenges faced in integrating cultural values with global recruitment policies. Local culture plays an important role in shaping the mindset and behaviour of candidates and influencing their expectations of the organisation. Therefore, companies operating in different countries need to adjust their recruitment and selection strategies to accommodate cultural differences. This research examines how culture influences the selection process, especially in the context of Indonesia as a country with high cultural diversity. Using a qualitative approach and literature review, this research found that understanding local culture can improve the effectiveness of recruitment and selection. The main challenge faced is creating a balance between the company's global standards and sensitivity to local social and cultural norms. The results of this study provide insights into how companies can design more inclusive and effective recruitment strategies, as well as how technologies such as e-recruitment can play a role in creating greater diversity in the work environment.
PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP CUSTOMER LOYALTY PENGGUNA GOPAY PADA MAHASISWA/I DI UNIVERSITAS NEGERI JAKARTA DENGAN TRUST SEBAGAI VARIABEL INTERVENING Damar Lintang; Eva Theresya Pradina; Julius Adi Wiratama; Putri Nursadrina Murni; Zahra Aisyah Andari Prayudi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Loyalty among GoPay users at Universitas Negeri Jakarta, with Trust as an intervening variable. The study employs a quantitative method, utilizing online questionnaires distributed through Google Forms to 116 respondents selected via purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach through SmartPLS 4 software. The findings reveal that Perceived Usefulness positively and significantly affects both Customer Loyalty and Trust . While Perceived Ease of Use shows no direct significant effect on Customer Loyalty , it significantly influences Trust . Trust demonstrates a significant positive effect on Customer Loyalty and successfully mediates the relationship between both Perceived Ease of Use and Perceived Usefulness toward Customer Loyalty.
PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TRANSAKSI TERHADAP MINAT PENGGUNAAN METODE PEMBAYARAN QRIS MELALUI KEPUASAN PENGGUNA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA Achmad Zaky Maulana; Muhamad Aqdi Alhamro; Naufal Dwiranzah; Ridho Sandy Pramudita; Rafilino Rianda Sastrodiningrat
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

The use of QRIS has become a necessity for individuals in daily transactions. This research will examine the influence of Ease of Use and Transaction Security on the Intention to Use the QRIS Payment Method through User Satisfaction. This research employs a quantitative method, with 100 respondents. Based on the collected data, the most respondents are between the ages of 19 and 21, and they are students from a public university in Jakarta. The analysis method used for the data is Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach, using the SmartPLS 4 software. The analysis results show that ease of use and transaction security have a significant direct impact on the intention to use the QRIS payment method. The results also indicate that, indirectly, both variables show significant results using user satisfaction as the mediating variable.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEAMANAN TRANSAKSI TERHADAP MINAT MENGGUNAKAN APLIKASI DANA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA Prianda Saputra; Muhammad Rafli; Batahan Renaldi; Shuja Azmi Ismail; Hendryawan Cipta Mulia
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This aims to analyze the influence of perceived ease of use and perceived security on the interest in using the DANA application among students of the Faculty of Economics, Universitas Negeri Jakarta. The rise of financial technology usage has significantly changed the landscape of financial services, particularly in the context of digital payment systems like e-wallets. DANA, a leading digital wallet launched on November 5, 2018, has gained popularity, especially among millennials who prioritize convenience and security in their transactions.Using a quantitative approach with a survey method, data were collected from 100 respondents through a structured questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings reveal that both perceived ease of use and perceived security have a positive and significant effect on students' intention to use the DANA application. Specifically, as users perceive the application to be easier and more secure, their interest in utilizing DANA for daily transactions increases.
PENGARUH PERCEIVED EASE OF USE DAN TRUST TERHADAP KEPUASAN PENGGUNA DALAM MENGADOPSI PEMBAYARAN E-WALLET SHOPEEPAY PADA MAHASISWA/I UNIVERSITAS NEGERI JAKARTA Dorojatun Zaidan Latasa Muhammad; Muhammad Fachri Siregar; Muhammad Rafael Faruqi; Naura Artanti Shafwan Wibowo; Ranisya Refanka Adhar
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research examines the influence of perceived ease of use and trust on user satisfaction on ShopeePay E-Wallet users at Jakarta State University. This study uses quantitative methods, with data taken through an online questionnaire distributed via Google Form to 102 respondents selected by purposive sampling. Data analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS 4 software. The research findings reveal that perceived ease of use has a positive and significant effect on user satisfaction and trust also states that there is a positive and significant effect on user satisfaction.
THE INFLUENCE OF SERVICE QUALITY, PERCEIVED EASE OF USE, AND TRUST ON CUSTOMER SATISFACTION IN USING THE BCA MOBILE BANKING APPLICATION Najwan Tsaqib; Khalisa Azalia; Raissa Diamantha Kalila; Rakha Athallah Syahputra; Tineukeu Ariyanti
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Along with the rapid development of technology, the banking sector is encouraged to adopt digital services to improve customer accessibility and convenience. Mobile banking applications are one of the important innovations that allow customers to make transactions anytime and anywhere. This study aims to analyze the effect of Service Quality, Perceived Ease of Use, and Trust on customer Customer Satisfaction in using the BCA Mobile Banking application. The data in this study were collected through questionnaires distributed to 100 respondents in Jakarta, who were selected based on the criteria of active users of the BCA Mobile Banking application. The data that has been obtained is analyzed using the SEM-PLS model to evaluate the relationship between variables. The results showed that perceived ease of use and trust have a positive and significant effect on customer satisfaction, while service quality has a negative and insignificant impact on customer satisfaction of BCA mobile banking application users. These findings highlight the importance of security, convenience, and trust in creating a positive experience that can encourage loyalty of mobile banking application users. Banks need to prioritize developing easy-to-use features and maintaining customer trust through a secure and reliable system.
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED RISK TERHADAP PURCHASE DECISIONS USING SHOPEE PAYLATER PADA GENERASI Z DI DKI JAKARTA Aulia Febrianti; Viyonila Pratiwi; Tegar Hanafi; Akhmad Najmi Salim
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to examine the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase decisions using Shopee PayLater on generation Z in DKI. Jakarta, as well as the role of perceived risk as mediation. The research method used is quantitative by distributing questionnaires measured using a Likert scale. The population in this study is generation Z who uses Shopee PayLater. A sample of 100 respondents was taken using a non-probability sampling technique, namely the purposive sampling method with the criteria for respondents, namely generation Z, aged at least 18 years to 27 years old who live in DKI. Jakarta, and have used and transacted on the Shopee application with the Shopee PayLater payment method. The research data were processed using Structural Equation Modeling (SEM) techniques using Partial Least Squares (PLS) and SmartPLS4 software assistance. The results showed that perceived usefulness and perceived risk has no positive and significant effect on purchase decisions, perceived ease of use have a positive and significant effect on purchase decisions, perceived usefulness and perceived ease of use have a positive and significant effect on perceived risk. The results also reveal that perceived risk mediates the relationship between perceived usefulness and perceived ease of use on purchase decisions using Shopee PayLater.

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