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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 17 Documents
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Search results for , issue "Vol. 3 No. 4 (2025): APRIL" : 17 Documents clear
ANALISIS PENGGUNAN MEDIA E-COMMERCE DALAM MENDUKUNG PERKEMBANGAN USAHA MENURUT PERSPEKTIF MANAJEMEN BISNIS SYARIAH : (Studi kasus pada Toko Angel Bukittinggi) Sri Rahayu; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

Angel Bukittinggi Shop which is one of the women's clothing stores. Where now shopping is known in various circles, and in the Bukittingi market at this time a little, there are still some of them who have not utilized e-commerce media in marketing based on a lack of understanding in online sales and are more focused on resellers and direct purchases. And there is a decline in the level of sales in the marketplace media where the marketplace is less in demand by the community today. The research method used is qualitative, namely research whose data is in the form of words (not numbers) which come from interviews, report notes, documents and others. The results of the study showed that there was a decline in sales at Angel Shop due to the lack of public interest in the marketplace media, of course business owners can hold discount offers, and hold big giveaways, this can be a concern and also customer buying interest in Angel Shop. Angel Shop has utilized e-commerce media but some business actors have not utilized the media because the actors are more focused on sales in large scale. Angel Shop has implemented various steps that reflect the principles of sharia business, such as honesty, transparency, and fairness in every transaction. The use of e-commerce media can support business development in the future because customers are more interested in using e-commerce media, because by purchasing on e-commerce media, customers feel it is easier without having to come to the store.
ANALISIS STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN RENDANG TELUR YOLANDA DI KOTA PAYAKUMBUH Fadilla Putri; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

The background of this study is to see the promotional strategy of rendang yolanda in increasing sales of rendang yolanda in the city of Payakumbuh. Which promotional strategy will have an impact on a business, both positive and negative impacts. The purpose of the study is to determine and analyze the promotional strategy to increase sales of rendang yolanda in the city of Payakumbuh. The research method used by the author here is qualitative research, with the key informant of this study being Mr. Nasrudin as the owner of rendang yolanda. In data collection, researchers used observation, interview, and documentation methods. The results of the study obtained from the analysis of promotional strategies in increasing sales of rendang egg yolanda in the city of Payakumbuh are that the promotional strategy used is quite good and runs well, where rendang yolanda has implemented a promotional mix in promoting its rendang egg. Using a promotional mix will make more people know rendang yolanda and increase sales of rendang yolanda. So that this can increase sales of rendang yolanda and increase profits.
ANALISIS BAURAN PEMASARAN UNTUK MENINGKATKAN PENDAPATAN MENURUT PERSPEKTIF BISNIS SYARIAH (Studi kasus pada BUMNag sukatan nagari batu taba, ampek angkek, agam) Malika Candra Kirana; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

The importance of increasing the independence and welfare of village communities through economic development, one of which is through the Village-Owned Enterprise (BUMNag). BUMNag is a village economic institution that aims to utilize village resources and assets to build villages and improve community welfare. BUMNag Sukatan Nagari Batu Taba, which had been inactive, was rebuilt in 2022 with two business units: Rumah Pangan and Kios Tani. In an era of increasing business competition, income is the key to business success, which is highly dependent on the marketing strategy implemented. The purpose of this study is to analyze how the marketing mix strategy at BUMNag Sukatan Nagari Batu Taba, Ampek Angkek, Agam to increase business income. This study is a field study with a qualitative method that connects theory with facts using primary and secondary data sources. Data processing and analysis techniques are carried out in three stages, namely data reduction, data presentation and drawing conclusions. Based on the results of the study of the four marketing mixes of BUMNag Sukatan Batu Taba on the price variable meets the very good category, while the product and place variables are included in the good category and the promotion variable is included in the less good category. So for the product variable, it needs to be improved again, especially in the product variation indicator. In the place/location variable, it is necessary to expand product distribution so that it can be more easily reached by consumers. In the promotion variable, it needs to be improved again by using social media to expand market reach. So it can be concluded that in the marketing mix of BUMNag, the Batu Taba gauge on the product, place and location variables need to be improved to increase revenue. From the results of the analysis carried out, the marketing mix applied according to the Islamic marketing concept is halal and thayyib products, flexible pricing, distribution without any elements of coercion, and honest promotions that do not manipulate consumers.
STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH ASURANSI SYARIAH : (Studi Kasus: Asuransi Sinar Mas Kantor Pemasaran Bukittinggi) Nuradila Lutfia; Zulhelmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

Asuransi Sinar Mas Marketing Office Bukittinggi is a general insurance company that has an Islamic unit. The Islamic system and products have been available since 2010, following the establishment of its office in Bukittinggi in 2009. Its activities include the marketing and distribution of Islamic insurance and reinsurance products. As the financial industry continues to grow, Islamic insurance has significant potential to expand and become the primary choice for the Muslim community. However, to achieve success, Islamic insurance companies must be able to develop comprehensive and targeted marketing strategies. Through effective marketing strategies, Islamic insurance is expected to continue growing and providing substantial benefits to society, both financially and spiritually. The research problem in this study is how marketing strategies can increase the number of customers of Islamic Insurance at Asuransi Sinar Mas Marketing Office Bukittinggi. The objective of this research is to identify the marketing strategies used to increase the number of customers at Asuransi Sinar Mas Marketing Office Bukittinggi. The research method employed is qualitative research using SWOT analysis, with key informants consisting of the Branch Manager and Marketing Admin at Asuransi Sinar Mas Marketing Office Bukittinggi. Data collection techniques include interviews, observations, and documentation. Based on the research findings, the marketing strategy to increase the number of Islamic insurance customers at Asuransi Sinar Mas Marketing Office Bukittinggi is through the SO (Strengths-Opportunities) strategy. The company implements the SO strategy through the following approaches: Utilizing competitive and affordable premium pricing to attract the majority of the Muslim community in Bukittinggi, Enhancing customer service to reach locations near office areas, Simplifying the registration and claims process for traders facing high business risks, Developing digital-based products to leverage the increasing public awareness of Islamic insurance and Integrating Islamic principles into digital products to support technological advancements in marketing.
STRATEGI PEMASARAN UMRAH PADA PT. SINAI TOUR & TRAVEL DALAM MENINGKATKAN MINAT JAMAAH BUKITTINGGI Siti Aisyah; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

The problem in this study is the ineffectiveness of the marketing strategy implemented, particularly in the aspects of a lack of product variation, an office location that is not strategically placed, and promotions that have not been maximized, resulting in many people not being aware of PT. Sinai Tour and Travel Bukittinggi branch. This study aims to analyze the marketing strategy implemented by PT. Sinai Tour and Travel Bukittinggi branch in an effort to attract the interest of potential pilgrims from Bukittinggi. The method used in this study is descriptive qualitative, collecting primary data through interviews, observations, and questionnaires at PT. Sinai Tour and Travel Bukittinggi branch, as well as secondary data from written sources such as books. The focus of this research is on the marketing mix strategy, which includes the 7P elements: Product, price, place, promotion, people, process, and physical evidence. The research findings indicate that although the products and facilities offered are quite attractive, there are some challenges that need to be addressed, such as the less strategic office location and the under-optimized promotion efforts. Other findings reveal that the affordable umrah package prices and high-quality services are the company’s strengths. However, the promotion aspect still requires more attention to enhance competitiveness amidst the intense competition in the hajj and umrah travel business in Bukittinggi.
PENGARUH KETERSEDIAAN PENTAGONAL ASSET TERHADAP KEBERLANGSUNGAN HOME INDUSTRI KACANG RENDANG DALAM KERANGKA EKONOMI ISLAM: (Studi Kasus: Home Industri Nagari Sundata Selatan, Kecamatan Lubuk Sikaping, Kabupaten Pasaman) Anisa Talim; Yenty Astarie Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

This research is motivated by the producers of rendang peanut industry who run their business fromgeneration to generation in South Sundata Village, Lubuk Sikaping District, Pasaman Regency, still experiencing an increase and decrease in income in the production process. The purpose of this study was to determine the effect of the availability of Pentagonal assets on the sustainability of the Rendang Peanut Home Industry in South Sundata Village, Lubuk Sikaping District, Pasaman Regency. The research method used is quantitative research with a descriptive approach. This research is a field research using a questionnaire (Likertscale) with a research sample of 9 respondents. Data analysis techniques using Validity Test, Reliability Test, Normality Test, Simple Linear Regression Test, T Test, and Determinant Coefficient Test. Based on the results of the study, the author found the results of the T Test that the Pentagonal Asset (X) experience variable consisting of Human capital (X1) has a sigvalue of 0.031 (sig<0.05), Natural capital (X2) has a sigvalue of 0.007 (sig<0.05), Financial capital (X3) has a sigvalue of 0.031 (sig<0.05), Social capital (X4) has a sigvalue of 0.020 (sig<0.05), Physical capital (X5) has a sigvalue of 0.007 (sig<0.05) then it can be said that there is a significant influence between the Pentagonal Asset (X) variable on the Sustainability of Home Industry (Y) in rendang peanut producers in South Sundata Village, Lubuk Sikaping District, Pasaman Regency so that Ho is rejected and H1 is accepted. So it can be concluded that the proposed hypothesis can be accepted because the sigvalue is <0.05.
STRATEGI GEREJA TORAJA DALAM MENDORONG PERTUMBUHAN UMKM MELALUI MOMENTUM 110 TAHUN IMT SEBAGAI DASAR PEMBERDAYAAN Abdiel Putra Kapuangan; Abigael Tiku Dualembang; Junairi Yuris Siruru; Ernawati Patiung; Suprianto Sapu'
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): APRIL
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyze the role of the Toraja Church in encouraging the growth of Micro, Small, and Medium Enterprises (MSMEs) by utilizing the momentum of 110 years of the entry of the Gospel into the Land of Toraja (IMT). The research method used is qualitative with a library study approach, collecting data from literature, church documents, and related sources. The formulation of the problem in this study is how the Toraja Church utilizes the momentum of 110 years of IMT to encourage the growth of UMKM, secondly what are the empowerment strategies carried out by the Toraja Church, and how are they relevant to Amartya Sen's capability approach theory?. The objectives of the study include analyzing the role of the Toraja Church in developing UMKM through the momentum of 110 years of IMT, then identifying and evaluating empowerment strategies based on the capability approach perspective, and providing recommendations for optimizing UMKM empowerment programs for the welfare of the Toraja people. The results of the study show that the Toraja Church utilizes the momentum of 110 years of IMT as a platform to increase the capacity of MSMEs through training, mentoring, and access to capital. The empowerment strategy implemented is in line with Amartya Sen's theory, which emphasizes increasing individual capabilities to achieve prosperity. In conclusion, the Toraja Church has a strategic role in empowering MSMEs through a faith-based approach and local wisdom, but stronger synergy with stakeholders is needed to expand the impact of empowerment.

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