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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 3 No. 7 (2025)" : 19 Documents clear
PENGARUH KUALITAS PELAYANAN PETUGAS PAJAK, SANKSI PERPAJAKAN, DAN PEMAHAMAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK UMKM LUWU UTARA Iloh Maitri Padma Dewi; Naniek Noviari
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

Taxation serves as the primary source of state revenue and plays a crucial role in financing national development. However, taxpayer compliance particularly among Micro, Small, and Medium Enterprises (MSMEs) remains a persistent challenge within Indonesia's tax system. This study aims to analyze the influence of tax officer service quality, tax sanctions, and tax knowledge on the tax compliance of MSME taxpayers. A quantitative approach with a survey method was employed in this research. Data were collected through questionnaires distributed to MSME taxpayers selected using random sampling techniques. The data were analyzed using multiple linear regression. The findings of this study are expected to contribute to enhancing taxpayer compliance through improved service quality, strict enforcement of tax sanctions, and increased tax knowledge.
MITIGASI PERMASALAHAN RUMAH NEGARA DALAM MEWUJUDKAN PENGELOLAAN BARANG MILIK NEGARA YANG EFEKTIF DAN AKUNTABEL Taswin, Taswin; Arywarti Marganingsih; Siti Kholiyah; Enggar Giri Pambudi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

Provisions for the management of state houses are regulated by laws and regulations, ranging from laws and regulations to ministerial regulations. However, in the implementation of state houses management, there are still issues that do not comply with these provisions, including physical, administrative, and legal issues. The method or approach used is a scientific study of these issues using a statutory regulatory approach. Efforts to mitigate these issues to support the realization of orderly physical, administrative, legal, targeted, and accountable state houses management can be carried out by strengthening the legal basis through the development of internal regulations, increasing legal awareness among stakeholders, law enforcement, increased supervision and control of state assets for retired or transferred employees, and enhanced coordination with relevant ministries.
PERAN DIGITALISASI DALAM STRATEGI PEMULIHAN DAN KEBERLANJUTAN BISNIS UMKM TENUN SAMBAS PAUMIATI PASCA COVID-19 Misbun, Misbun
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to examine the business dynamics of Sambas Paumiati Weaving MSMEs in Sambas Regency, West Kalimantan, which represents the economic resilience based on local culture in border areas. The main problem in this study is how traditional MSMEs can survive and thrive in the midst of modernization challenges and limited digital access. This study uses a qualitative approach with a case study method. Data was obtained through in-depth interviews with business actors, direct observation, and documentation of production and marketing activities. The results of the study show that the sustainability of this weaving business is supported by the strength of family social capital, cultural values, and the spirit of adaptation to change, although it still faces obstacles such as low digital literacy, limited market access, and suboptimal institutional support. These findings underscore the importance of a holistic and contextual empowerment approach, especially in strengthening the capacity of women MSME actors. This research also recommends the need for various parties in the mentoring and training process so that digital transformation can go hand in hand with the preservation of local culture. Thus, MSMEs such as Tenun Sambas Paumiati can become a model for developing a sustainable creative economy based on local wisdom
STRATEGI PT. USAHA GUNA MANDIRI DALAM MENGHADAPI PERSAINGAN USAHA JASA PENYEDIA TENAGA KERJA DI KOTA MAKASSAR Andi Sumarlin K
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to determine the application of marketing strategies at PT. Usaha Guna Mandiri and the obstacles faced in competing with similar businesses. This study employs a qualitative descriptive research method, which involves collecting and explaining non-numerical data, which is then compared with relevant theories to obtain clear results that serve as conclusions and recommendations. The data collection methods used include interviews, direct observation, and documentation. To test the credibility of the data, the data source triangulation method and the data collection technique triangulation method were used. The data analysis techniques used were data reduction, data presentation, and conclusion drawing. The research participants were the management of PT. Usaha Guna Mandiri, who were able to be used as research data in the interviews. The results of this study indicate that the implementation of marketing strategies and efforts to overcome the challenges faced by PT. Usaha Guna Mandiri in competing with similar businesses is by using the 7P marketing mix strategy, namely product mix by offering a variety of services and high-quality products. Price mix involves offering prices that are affordable according to the UMP/UMK. The place mix involves strategic and easily accessible locations near shopping centres in Makassar with adequate security. The promotion mix includes direct product offerings and social media. The people mix focuses on providing services that prioritise honesty, cleanliness, and neatness. The process mix involves easy, fast, and meticulous transaction processes. The physical evidence mix highlights the appeal of experienced workers and straightforward processes.
ANALISIS SEGMENTASI PASAR USAHA FURNITURE CV IRIAN’S INDAH DI TIMIKA Murlin Andaka; Muh. Sabir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study is to determine how the market segmentation of CV Irian's Indah furniture business is carried out. The types of data used in this study are quantitative and qualitative data. The data collection techniques used are interviews, observation, and questionnaires. The analysis tool used in this study is factor analysis. Based on the analysis and discussion, it can be concluded that the crosstab analysis shows that the most dominant gender with geographical segmentation is female with geographical segmentation indicating rural areas. The demographic crosstab analysis with psychographic segmentation shows that female respondents are more dominant in choosing local city brands as psychographic segmentation. The demographic cross-tab analysis with behavioural segmentation shows that women dominate in choosing quality as behavioural segmentation. The demographic cross-tab analysis with future preference segmentation shows that women dominate in choosing neutral as future preference.
PENGEMBANGAN MODEL BISNIS PADA PT. SAHIBUNA SABILA SALAM BUKITTINGGI MENGGUNAKAN BUSINESS MODEL CANVAS (BMC) Ilham Yoga Pratama; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The issue addressed in this study is the absence of a comprehensively structured business model and the stagnation in business growth due to suboptimal development strategies. The objective of this research is to identify the currently implemented business model and to design an innovative and adaptive future business model that responds to market changes. This study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, documentation, and literature review. The collected data were analyzed by identifying the nine elements of the Business Model Canvas (BMC), evaluated through SWOT analysis to understand the strengths, weaknesses, opportunities, and threats, and further analyzed using the Blue Ocean Strategy (BOS) framework to design a development strategy based on value innovation. The research findings indicate that PT. Sahibuna Sabila Salam needs to strengthen several elements such as customer segmentation, value proposition, distribution channels, and customer relationships. Through the designed Future BMC, the company is directed to create new value, enhance digital services, and reach untapped markets. The conclusion of this study is that the application of BMC, combined with SWOT and BOS, provides a more effective strategic direction for business development. The implication of this research encourages the company to immediately implement the newly designed business model in order to enhance competitiveness and ensure sustainability in the umrah travel industry.
IMPLEMENTASI FATWA DSN-MUI NO. 108/DSN-MUI/X/2016 TENTANG PEDOMAN PENYELENGGARAAN PARIWISATA BERDASARKAN PRINSIP SYARIAH PADA DESTINASI WISATA TALAO PAUH KOTA PARIAMAN Fina Marliza Putri; Dewi Manda Angraini
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This re$se$arch was carrie$d out at the$ Talao Pauh Tourism De$stination which is one$ of the$ tourist de$stinations in Pariaman City which strive$s to be$come$ a le$ading tourist de$stination at the$ national and inte$rnational le$ve$l as state$d in the$ vision of Pariaman City, name$ly Pariaman City of Tourism, Trade$, Re$ligious and Cultural Se$rvice$s. . The$ aim of this re$se$arch is to de$te$rmine$ the$ imple$me$ntation of DSN-MUI fatwa no. 108/DSN-MUI/X/2016 at the$ Talao Pauh Tourist De$stination, Pariaman City. The$ me$thod use$d in this re$se$arch is a qualitative$ me$thod with a qualitative$ de$scriptive$ approach. Data colle$ction was carrie$d out by obse$rvation, inte$rvie$ws and docume$ntation. Base$d on this re$se$arch, it can be$ conclude$d that the$ Talao Pauh Tourist De$stination has partially imple$me$nte$d sharia principle$s, including the$ e$xiste$nce$ of place$s of worship, name$ly praye$r rooms, ablution place$s that are$ se$parate$d for me$n and wome$n, the$ e$xiste$nce$ of a choice$ of tourist attractions that do not le$ad to pornography and idolatry such as playgrounds. family, wate$r ride$s, tracking tourist bridge$s, the$ food provide$d at this tourist de$stination is also local culinary de$lights that are$ de$finite$ly halal. Howe$ve$r, the$re$ are$ still aspe$cts that ne$e$d to be$ conside$re$d, name$ly the$ lack of supe$rvision of visiting tourists, such as be$ing a me$ans for couple$s who are$ not ye$t le$gal husband and wife$ and are$ not in accordance$ with the$ DSN-MUI Fatwa be$cause$ tourist de$stinations must be$ prote$cte$d from immorality and adulte$ry. The$n, mainte$nance$ of public toile$t facilitie$s and improving cle$anline$ss around tourist are$as ne$e$d to be$ conside$re$d to e$nsure$ compliance$ with the$ DSN-MUI fatwa that tourist de$stinations must maintain cle$anline$ss, natural sustainability, sanitation and the$ e$nvironme$nt.
ANALISIS KEPUTUSAN INVESTASI DAN KEBIJAKAN PENDANAAN TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTI DI INDONESIA Tri Cicik Wijayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
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This study aims to analyse the impact of investment decisions and financing policies on company value in the property sector in Indonesia through a literature review approach. As a capital-intensive industry, the property sector requires strategic decision-making in both project investment and capital structure to maintain business growth and competitiveness. Investment decisions are analysed based on their ability to generate long-term returns, increase profitability, and strengthen investor confidence. Meanwhile, financing policies are examined based on their role in optimising the balance between debt and equity, managing financial risk, and maintaining corporate liquidity. By synthesising findings from previous empirical studies and various financial theories such as the Trade-Off Theory and Pecking Order Theory, this study demonstrates that the synergy between appropriate investment allocation and efficient financing structure is key to achieving sustainable corporate value. This research contributes theoretically by emphasising the interconnection between investment and financing strategies in value creation, as well as practically by providing insights for property sector management to adapt to market dynamics, macroeconomic conditions, and regulatory policies.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG DI PASAR BADUNG KOTA DENPASAR Dara Cantika Damayyanti Effendi; Ni Nyoman Yuliarmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
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Abstract

Traditional markets such as Badung Market in Denpasar City remain central to community economic activities. However, despite infrastructure modernization and the adoption of digital technology, income disparities among traders persist. This study aims to analyze the influence of capital, working hours, business duration, number of buyers, digital technology, and business location on traders’ income at Badung Market. The research employed a quantitative approach using multiple linear regression analysis. A total of 88 respondents were selected through stratified random sampling based on business location, with data collected through observation, structured interviews, and in-depth interviews. The results reveal that all independent variables simultaneously have a significant effect on traders’ income. Partially, the variables of capital, working hours, business duration, number of buyers, and business location exert a positive and significant influence. Conversely, digital technology shows a negative and insignificant effect. These findings indicate that although digitalization has been introduced, its utilization remains limited due to traders’ low digital literacy and constraints in technology adoption. The study highlights the importance of strengthening traditional factors such as capital and location, while also emphasizing the need for guidance in the effective use of digital technology in line with traders’ capacities.
PRODUCT DIVERSIFICATION AND E-COMMERCE MARKETING IN AN EFFORT TO INCREASE SALES (USAHA ALFIRA HENNA ART BUSINESS) ALFIRA; MUHAMMAD JUFRI; SUMIATI TAHIR; ASMAYANTI; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

With the advancement of time and internet technology, business actors are encouraged to adapt and seize existing opportunities, one of which is the utilization of Shopee's e-commerce with attractive features that can support a wider market share. Additionally, to meet consumer desires, a business needs to innovate through product development, one of which is product diversification, a business development strategy to expand product reach, prepare new markets, and reduce business risks. This research aims to examine Product Diversification and E-Commerce Marketing in Efforts to Increase Sales of Alfira Henna Art Business. The research method used is qualitative descriptive with a focus on the study of Concentric Diversification and E-Commerce Marketing Features of Shopee. The analysis stages include market trend research, new product development, and product trials with 3 Henna Artist informants to obtain responses regarding the launched products in terms of product quality, product durability, suggestions, and feedback from informants, resulting in the final product development with the addition of products on Shopee e-commerce. The research results show that the new Henna product development through concentric diversification, Amora White Henna and Amora Nude Henna products, aligns with consumer desires, receives positive responses regarding quality differentiation from competitors, and utilizes Shopee e-commerce marketing features used by Alfira Henna Art Business such as Store Promotions, Discount Packages, Follow Store Vouchers, Discount Packages, and Shopee Ads. This also expands the market reach and increases the sales reach of Alfira Henna Art Business compared to before. Thus, it can be concluded that Product Diversification through concentric diversification, namely Amora White Henna and Amora Nude Henna, aligns with consumer needs, and the E-Commerce Marketing Features of Shopee have proven effective in reaching a broader market share and driving the growth of Alfira Henna Art business.

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