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All Journal Jurnal Mirai Management Jurnal Ekonomi dan Bisnis
Rusydi Fauzan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Employee Performance and the Effects of Compensation, Motivation, and Job Satisfaction Harun Samsuddin; Andi Tenry Sose; Darmawati Manda; Rusydi Fauzan; Zarkasi Zarkasi
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4539

Abstract

One of the after-sales services offered by the Yamaha corporation, Yamaha One Day Service, offers maintenance and repair services for the customer's Yamaha unit on-site. One of the key components for effective unit functioning is the maximum performance of the Yamaha employees that work onsite maintenance in the Bandung region. This study aims to investigate the effects of pay on performance, pay on job satisfaction, pay on performance through job satisfaction, pay on performance, pay on performance through job satisfaction, pay on performance through job satisfaction, pay on performance, pay on performance through job satisfaction. A sample of the workforce was taken using the census method, and there are currently 39 respondents who work in the Bandung region. The analysis makes use of path analysis with SMART PLS. According to the results, 1) compensation has a positive but not statistically significant impact on performance, 2) compensation has a positive and significant impact on job satisfaction, 3) compensation has a positive and significant impact on performance via the variable job satisfaction, and 4) motivation has a positive but not statistically significant impact on performance. SAY KEY : Compensation, Motivation, Satisfaction Work, Performance employee
Tokopedia Marketplace, The Effect Of Digital Marketing And Service Quality On Purchase Decisions Muhammad Yusuf; I Nyoman Tri Sutaguna; Mashudi Hariyanto; Rusydi Fauzan; Rahmadtiyah Hasanah Miftahuljannah
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4540

Abstract

Traditional media marketing is becoming increasingly impacted by technology. Businesses can communicate, share information, and advertise their goods and services online. One of the online buying sites is Tokopedia. In Q1 2013, the top three online shopping platforms with the greatest growth in demand were Tokopedia, Amazon, and eBay. While Lazada and Shoppe, the two most popular online markets that are often downloaded on smartphones, have been the kings of online marketplaces, Tokopedia is the most commonly used application among Indonesians. This proves that Indonesians visit Tokopedia frequently and shop there right now. The purpose of this study is to ascertain (1) how digital marketing influences consumers' purchase choices on the Tokopedia marketplace. Kata Kunci: Word of Mouth , Digital Marketing, Service Quality, Decisions Purchase Tokopedia
PENGEMBANGAN MODEL BISNIS PADA PT. SAHIBUNA SABILA SALAM BUKITTINGGI MENGGUNAKAN BUSINESS MODEL CANVAS (BMC) Ilham Yoga Pratama; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The issue addressed in this study is the absence of a comprehensively structured business model and the stagnation in business growth due to suboptimal development strategies. The objective of this research is to identify the currently implemented business model and to design an innovative and adaptive future business model that responds to market changes. This study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, documentation, and literature review. The collected data were analyzed by identifying the nine elements of the Business Model Canvas (BMC), evaluated through SWOT analysis to understand the strengths, weaknesses, opportunities, and threats, and further analyzed using the Blue Ocean Strategy (BOS) framework to design a development strategy based on value innovation. The research findings indicate that PT. Sahibuna Sabila Salam needs to strengthen several elements such as customer segmentation, value proposition, distribution channels, and customer relationships. Through the designed Future BMC, the company is directed to create new value, enhance digital services, and reach untapped markets. The conclusion of this study is that the application of BMC, combined with SWOT and BOS, provides a more effective strategic direction for business development. The implication of this research encourages the company to immediately implement the newly designed business model in order to enhance competitiveness and ensure sustainability in the umrah travel industry.
PENGARUH BALAI LATIHAN KERJA TERHADAP KUALITAS TENAGA KERJA DI KABUPATEN DHARMASRAYA DALAM PERSPEKTIF EKONOMI ISLAM Delli Puspita; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study is to find out whether and to what extent Vocational Training Center affects the quality of workforce in Dharmasraya Regency Vocational Training Centre. This study can be further used to improve the quality of the workforce. The type of research used in this work is a quantitative descriptive research with a quantitative approach and a field study with questionnaires (Likert scale), and the total sample of the study was 92 respondents. The data analysis method uses validity, reliability, classic assumptions (normality test, autocorrelation test), simple linear regression test, hypothesis test (t-test) and R² determination test. The results of this study show that the value of the regression coefficient is 0.107, when increasing each cost variable by one unit affects the quality of work by 0.107. Then calculated t value = 0.765 which is less than t table = 1.98667 (0.765 andlt; 1.98667) and sig is 0.00 andlt; 0.05. This indicates that H1 is accepted or H0 is rejected. And the R² test results got a value of 0.006 or 0.06%. Which proves that the independent variable can explain 0.06% of the dependent variable and the remaining 0.94%. Based on the t-test, job training centers have a partially significant effect on the quality of work in Dharmasraya Regency.
Co-Authors Andi Tenry Sose Darmawati Manda Delli Puspita Harun Samsuddin I Nyoman Tri Sutaguna Ilham Yoga Pratama MASHUDI HARIYANTO Muhammad Yusuf Rahmadtiyah Hasanah Miftahuljannah Zarkasi Zarkasi