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Yolanda Presiana Desi
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Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 26141272     EISSN : 27209857     DOI : https://doi.org/10.56873/jimik
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah Manajamen Informasi dan Komunikasi menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi antara lain bidang literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 2: Desember 2023" : 6 Documents clear
Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl) Sere Simanjuntak; Ressi Dwiana; Ria Wuri Andary
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.286

Abstract

The increasing trend of society's activities, in which individuals compete to show themselves off and gain recognition on social media in the era of globalization, is a sign of hedonism. Hedonism is a behavior that is regarded as true if the person involved experiences pleasure and enjoyment on social media. This study aims to analyze the reception of society towards the hedonistic lifestyle displayed by influencer Sisca Kohl using the method of netnography. In this research, the researcher employs Stuart Hall's theory of reception analysis, encoding-decoding, and selects 6 (six) research informants. The findings of this study reveal that Sisca Kohl's followers, with different backgrounds, can be divided into 3 (three) categories. The first category is the Dominant Hegemonic Position, in which informants passively accept the hedonistic lifestyle displayed on Sisca Kohl's Instagram. The second category is the Negotiated Code Position, where informants accept Sisca Kohl's hedonistic lifestyle but critically consider the content of the media message in accordance with their personal context, values, and more critical perspectives. The third category is the Oppositional Code Position, where informants reject or oppose the hedonistic lifestyle portrayed by Sisca Kohl and develop alternative understandings that align with their own views and values.
Pengaruh Konten Akun Instagram @Sisilism2.0 Terhadap Kesadaran Kekerasan Seksual di Kalangan Remaja Nindy Yekti Chotimah; Bambang Sujarwadi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.287

Abstract

Sexual violence is often a problem that affects teenagers, therefore sex education for teenagers is very important. Technological developments encourage the emergence of new media to meet human needs for communication and information. Instagram is a social media in the form of a smartphone application for disseminating information. The @sisilism2.0 account is an account that uploads information about sex education. The aim of this research is to find out whether the content of the Instagram account @sisilism2.0 influences awareness of sexual violence among teenagers. This research uses a quantitative approach with data collection techniques using an online questionnaire. The population in this study is followers of the @sisilism2.0 account. The sample was taken using a random sampling technique. Respondents are male or female aged 15-25 years old, followers of the @sisilism2.0 account, actively using Instagram and interact with the @sisilism2.0 account, also understand the content of the @sisilism2.0 Instagram account. The number of sample members was 96 people. The data analysis method in this research used the classic assumption test, simple regression analysis, and coefficient of determination. Data processing used the SPSS version 25 program. The research results obtained show that the content of the Instagram account @sisilism2.0 has a significant influence on self-awareness of teenagers regarding sexual violence by 64%, while the remaining 36% is influenced by other variables outside the research.
Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan Yasmin Khalisa Putri; Diana Khuntari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.288

Abstract

The ease of disseminating information about the products offered can influence economic competition in the business sector. Companies must carry out appropriate marketing in order to survive and compete with their competitors. Instagram is one of social media that companies can use to market their products by sharing photos and videos, as PT. Justatrip Sahabat Perjalanan does. This research aims to determine the use of Instagram as an online marketing media for PT. Justatrip Sahabat Perjalanan. The research method used is qualitative using the Marketing Mix theory (7P) by Kotler and Armstrong, namely: product, price, place, promotion, physical evidence, people and process. The data collection techniques used were observation, interviews and documentation. The implementation of the Marketing Mix on the @just_atrip account can be seen through: product and price explanations in the feeds and highlights; direct message as a place to buy and sell products; promotions using the Instagram ads feature, giveaways, direct marketing and public relations via direct message and comments columns; physical evidence in the form of uploads regarding company facilities and characteristics in feeds and highlights; the minimalism and professionalism of people as seen in the reply comments on the feed; as well as a link in the bio of the @just_atrip account as an implementation process that can make it easier for consumers to order travel packages. The research results show that Instagram is used as an online marketing media by applying seven elements of the Marketing Mix so that it can produce positive feedback and increase insight on the Instagram account @just_atrip.
Communication Patterns at The Saudara Sejiwa Foundation in The Implementation of The Equal Education Program for Street Children Widhihatmini Widhihatmini; Ardian Setio Utomo; Renny Sekarningsih; Eva Nuriyah H.
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.289

Abstract

Fenomena anak jalanan di Kota Bandung menjadi persoalan sosial yang perlu diperhatikan dan segera mendapat penanganan, terutama mengenai hak anak jalanan dalam mendapatkan pendidikan yang belum dapat terpenuhi, umumnya karena keadaan ekonomi keluarganya yang kurang mampu. Pemerintah telah mencanangkan program wajib belajar 9 tahun, dimana dalam pelaksanaannya organisasi kemasyarakatan turut membantu mensukseskan program pemerintah tersebut. Dalam hal ini Yayasan Saudara Sejiwa dengan program pendidikan kesetaraan kejar paket melalui program Pusat Kegiatan Belajar Masyarakat (PKBM) turut membantu pemerintah dalam menjalankan program tersebut yang menargetkan anak jalanan yang tidak mampu. Namun dalam pelaksanaan PKBM mengalami hambatan-hambatan seperti anggaran dan kurangnya motivasi dari warga belajar, sehingga perlu penerapan pola komunikasi yang sesuai agar program dapat terlaksana. Penelitian ini menggunakan metode deskriptif kualitatif dengan melakukan wawancara pada pengurus PKBM Yayasan Saudara Sejiwa dan beberapa anak jalanan untuk triangulasi dari data yang telah diperoleh. Hasil penelitian menunjukkan bahwa dalam proses pelaksanaan kegiatan PKBM pola komunikasi yang dilakukan Yayasan Saudara Sejiwa meliputi pola komunikasi primer, pola komunikasi sekunder, pola komunikasi linear dan pola komunikasi sirkuler di setiap tahapan kegiatan yang dilakukan meliputi tahap persiapan, tahap pelaksanaan dan tahapan pembinaan.
Analisis Framing Murray Edelman Dalam Berita “Dampak PT. Medco Terhadap Masyarakat Lingkar Tambang” Pada Media AJNN.net Adelia Shinta Dwita; Gunawan Wisnu Pramudya; Ade Irma Sukmawati
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.290

Abstract

The issue that attracts the public's attention is news about complaints from communities around the mining area which so far have not found a solution in the online media AJNN.net, so this research is conducted to explain the views of a media in that case. This problem arose when the community around the mine felt the impact caused by PT Medco due to air pollution. The impact is felt mainly on the health problems experienced by the community, but PT Medco is ignoring the impact they have caused. Therefore, this research is conducted to see the bias of the AJNN.net media in presenting news. The aim of this research is to identify framing analysis in the online media AJNN.net when presenting news about problems between PT Medco and communities around the mine. The analysis carried out was by using Murray Edelman's framing model and using qualitative methods, a constructivist paradigm, and a narrative approach; so that the results show that the AJNN.net media is in the side of the community around the mining area.
Cover, Halaman Redaksi, Daftar Isi Journal Manager
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 2: Desember 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i2.285

Abstract

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