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Research of Economics and Business
Published by Santoso Academy Network
ISSN : 29871409     EISSN : 29871395     DOI : 10.58777/reb
Core Subject : Economy,
Economics, Econometrics & Finance
The Research of Economics and Business (REB) is an open-access and peer-review journal that publishes high-quality and original research articles, review papers, and case studies. This journal covers a wide range of topics in economics and business and offers new scientific perspectives, and supports new contributions to the economics literature and business practice. The Editors invite you to submit or recommend your manuscripts to REB. This peer-reviewed journal publishes high-quality research papers, reviews, and case studies on macroeconomics, microeconomics, monetary system and banking, public finance, development study, public policy, accounting, management, and business. This journal of REB is published semi-annually (March and September) with a continuous publication system to keep readers and authors updated with the latest progress.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 35 Documents
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The Effect of Pricing Strategy, Promotion, and Online Reviews on Consumer Purchasing Decisions: An Empirical Study Amanah, Anik Sofiatun; Simon, Zainal Zawir
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.419

Abstract

The rapid growth of digital commerce has intensified competition among online sellers, requiring businesses to understand the factors that influence consumer purchasing decisions in digital marketplaces. However, empirical evidence on how price, promotion, and electronic word of mouth particularly online customer reviews and ratings shape purchasing decisions in the TikTok Shop ecosystem remains limited. Therefore, this study aims to examine the effects of price, promotion, online customer reviews, and online customer ratings on purchasing decisions, and to review these relationships from an Islamic perspective. This study uses an explanatory research design with a population consisting of TikTok Shop consumers in North Jakarta and a sample of 125 respondents. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that price, promotion, and online customer reviews have a positive and significant effect on purchasing decisions, whereas online customer ratings do not. These findings provide empirical evidence on consumer behavior in the TikTok Shop marketplace and highlight the importance of pricing strategies, promotional activities, and credible online reviews in influencing purchasing decisions in digital commerce environments.
The Effect of Service Strategy and Corporate Image on Customers’ Decisions to Use Forwarding Services: An Empirical Study Fortuna, Putri Wulan; Mansur, Amin
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.421

Abstract

The rapid growth of the logistics and freight forwarding industry has intensified competition, requiring companies to understand the key factors influencing customers' decisions in selecting forwarding services. However, empirical evidence on these determinants, particularly in Jakarta, remains limited. Therefore, this study aims to examine the influence of service quality, company image, price perception, and location on customers' decisions to use freight forwarding services at PT. Indonesian Freight Liner. This study employs a quantitative approach using multiple linear regression analysis. Primary data were collected through questionnaires distributed to 110 respondents who had used freight forwarding services. Data quality was assessed using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity. Hypothesis testing was conducted using multiple linear regression, the coefficient of determination test, the t-test, and the F-test. The results indicate that service quality and company image have a positive and significant effect on customers' decisions. Meanwhile, price perception and location do not significantly influence decisions. These findings highlight the importance of service performance and corporate reputation in strengthening competitiveness in the freight forwarding industry.
Uncovering the Relationship between Profitability and Firm Value: Are Interest Rates a Strengthener or a Hindrance? Oktavia, Fadilla Lisfi; Santosa, Perdana Wahyu
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.423

Abstract

This study examines the influence of firm profitability on firm value, with interest rates as a moderating variable, and reviews the findings from an Islamic perspective. The research problem stems from inconsistencies in prior empirical findings regarding the effect of profitability indicators on firm value, as well as the role of macroeconomic factors, particularly interest rates, in strengthening or weakening this relationship. Therefore, the study aims to analyze the effects of profitability measured by Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) on firm value, and to test the moderating role of interest rates. The sample consists of 18 non-financial companies included in the LQ-45 Index and listed on the Indonesia Stock Exchange during 2017–2022, selected using purposive sampling. Data were collected from financial statements and analyzed using panel data regression. The results show that NPM has a negative but insignificant effect on firm value, while ROA has a significant negative effect. In contrast, ROE has a significant positive effect. Interest rates do not directly affect firm value but strengthen the relationship between profitability variables and firm value, indicating a moderating effect. These findings suggest investors prioritize equity efficiency.
The Effect of Trust and Price on Consumer Satisfaction: The Mediating Role of Purchasing Decisions Fitrotunnisa, Fitrotunnisa; Suroyo, Dwi Windu; Mustika, Maya; Tarsono, Ono
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.587

Abstract

The rapid growth of digital travel platforms has intensified competition in the online ticketing industry, requiring companies to understand the key factors influencing consumer satisfaction. However, empirical evidence on how trust and price affect consumer satisfaction through purchase decisions remains limited, particularly in online train ticket purchases. Therefore, this study aims to analyze the influence of trust and price on consumer satisfaction, with purchase decisions as an intervening variable, in purchasing train tickets through the Traveloka application in Jakarta. This study employs a quantitative, survey-based approach. Data were collected through an online questionnaire distributed to 100 respondents who had purchased train tickets via Traveloka at least twice in the last six months. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that trust has a positive and significant effect on both purchase decisions and consumer satisfaction. Price has a positive and significant effect on purchase decisions but does not significantly affect consumer satisfaction. Furthermore, purchase decisions significantly influence consumer satisfaction, indicating a mediating role. These findings highlight the importance of trust and purchasing decisions in shaping consumer satisfaction on digital travel platforms.
The Impact of Operational Performance and Pricing Policy on Purchase Intention for Economy-Class Train Services Lestari, Lestiyanti; Yuaniko, Yuaniko
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.588

Abstract

This study aims to analyze the effect of operational performance and pricing policy on purchase intention for long-distance economy-class train tickets at Bekasi Station. Fluctuations in passenger numbers and relatively low growth compared to market potential indicate unstable consumer purchase intention. Operational issues such as delays and facility complaints, as well as perceptions of price-value mismatches, are assumed to influence consumer decisions. A quantitative survey approach was employed using primary data collected from 76 economy-class passengers. Data were analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression using SPSS. The results reveal that operational performance and pricing policy have a positive and significant effect on purchase intention, both partially and simultaneously. The coefficient of determination shows that these two variables explain 97.5% of the variation in purchase intention. The findings conclude that improving punctuality, service quality, and facility comfort, and implementing competitive, value-based pricing strategies are crucial to increasing consumer interest. Managerially, the study contributes practical insights for railway operators in designing operational improvements and adaptive pricing strategies to enhance competitiveness and passenger demand.

Page 4 of 4 | Total Record : 35

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