cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Chitra Indah Sari
Contact Email
chitraindahsari@uinmybatusangkar.ac.id
Phone
+6282170992771
Journal Mail Official
mabis@uinmybatusangkar.ac.id
Editorial Address
Kampus II UIN Mahmud Yunus Batusangkar Jl. Raya Batusangkar Batusangkar KM Kecamatan Lima Kaum Lima Kaum Batusangkar Tanah Datar Sumatera Barat Indonesia
Location
Kab. tanah datar,
Sumatera barat
INDONESIA
Jurnal Manajemen Bisnis Syariah
Published by Universitas Islam Negeri Mahmud Yunus Batusangkar
ISSN : -     EISSN : 27981002     DOI : http://dx.doi.org/10.31958/mabis
Core Subject : Religion, Economy, Science, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Mabis with ISSN 2798-1002 (Online) is a journal published by Universitas Islam Negeri Mahmud Yunus Batusangkar and Managed by Faculty of Islamic Economics and Business. This is a pree-reviewed professional journal with an editorial board of scholars in the field of Economic education. This journal seeks to spread research to educators throughout the world. This journal warmly welcomes the contributions of scientists and experts in the fields of Islamic Economics, Sharia Business Management and Sharia Management. This publication was made as an interactive journal, not an electronic version of traditional print publications. The journal is published periodically twice a year, i.e., every March (first edition) and September (second edition).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
 2   3   4   5   6 
Social Media Engagement and Product Quality as Drivers of Purchase Intention in Sustainable Thrift Shopping Shabri, Husni; Fajar Ramadhan
MABIS Jurnal Manajemen Bisnis Syariah Vol. 5 No. 2 (2025): Jurnal Manajemen Bisnis Syariah:MABIS
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mabis.v5i2.16395

Abstract

This study aims to analyze the influence of social customer engagement and product quality on consumer purchase intention in thrift stores. The research was conducted using a quantitative approach by distributing questionnaires to 97 consumers of Uncu Thriffting Store in Padang Panjang. Data were analyzed using multiple linear regression with SPSS version 27. The results indicate that social customer engagement and product quality have a positive and significant effect on consumer purchase intention, both partially and simultaneously. The coefficient of determination (R²) value of 72.1% shows that the two independent variables can explain the variation in purchase intention, while 27.9% is influenced by other factors outside the study. The practical implication of this research is the importance of consistency in digital interaction and maintaining product quality to increase consumer purchase intention in thrifting businesses.

Page 6 of 6 | Total Record : 51

 2   3   4   5   6 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2025): Jurnal Manajemen Bisnis Syariah:MABIS Vol 5, No 1 (2025): Jurnal Manajemen Bisnis Syariah:MABIS Vol 3, No 2 (2023): MABIS: Jurnal Manajemen Bisnis Syariah Vol 3, No 1 (2023): MABIS: Jurnal Manajemen Bisnis Syariah Vol 2, No 2 (2022): MABIS: Jurnal Manajemen Bisnis Syariah Vol 2, No 1 (2022): MABIS: Jurnal Manajemen Bisnis Syariah Vol 1, No 2 (2021): MABIS: JURNAL MANAJEMEN BISNIS SYARIAH Vol 1, No 1 (2021): MABIS: JURNAL MANAJEMEN BISNIS SYARIAH