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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 4 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2023)" : 4 Documents clear
Analisis Marjin Pemasaran Ubi Kayu (Manihot Utilissima) Di Kecamatan Polokarto Kabupaten Sukoharjo Marleni, Yuni; Harinta, Yos Wahyu; Dewati, Rosita
Journal of Agribusiness, Social and Economic Vol. 3 No. 2 (2023)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v3i2.4619

Abstract

Cassava is the third food ingredient after rice and corn which is one of the leading agricultural products that is widely marketed in the Polokarto District area. The aim of this research is to determine the marketing channels, marketing margins and marketing efficiency of cassava that are most effectively used by cassava farmers in Polokarto District, Sukoharjo Regency. The basic method used in this research is descriptive which is aimed at highlighting facts, variables, circumstances and phenomena that are occurring now (when the research is taking place) and uses survey methods as a research technique. The results of this research are that there are 3 cassava marketing channels in Polokarto District, Sukoharjo Regency. In marketing channel I, the marketing institutions involved in cassava marketing are retailers. In channel II the marketing institutions involved are collecting traders, wholesalers and retailers. In channel III the marketing institutions involved are collecting traders and wholesalers. The marketing margin for marketing channel I is IDR 2,000, the margin for channel II is IDR. 13,450 and channel III margin is IDR 13,500. Farmer's share in channel I is 50%, channel II is 10.33% and channel III is 10%. The efficient marketing channel is marketing channel I with an efficiency level of 16.68%. Meanwhile, marketing channel II has an efficient level of 17.37% and marketing channel III has an efficient level of 28.07%. Based on this, it can be said that the most efficient is marketing channel I because it has the shortest channel so that the marketing costs that take place in this marketing channel pattern are the lowest and the farmer's share value is high in marketing channel I.
ANALISIS PREFERENSI KONSUMEN TERHADAP CABAI DI KECAMATAN BENDOSARI KABUPATEN SUKOHARJO Dewangga, Muchammad; Dewati, Rosita; Setyarini, Agung
Journal of Agribusiness, Social and Economic Vol. 3 No. 2 (2023)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v3i2.4630

Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik konsumen cabai dan untuk mengetahui tingkat atribut yang paling dipertimbangkan oleh konsumen dalam keputusan pembelian cabai di kecamatan Bendosari. Metode dasar penelitian ini menggunakan metode deskriptif. Lokasi penelitian dipilih secara sengaja atau (purposive sampling) yaitu di Kecamatan Bendosari. Penentuan sampel menggunakan metode purposive sampling dengan jumlah responden 50. Teknik pengujian dilakukan dengan menggunakan model Multiatribut Fishbein. Hasil penelitian ini menunjukkan bahwa karakteristik konsumen yang membeli cabai di Kecamatan Bendosari adalah perempuan pada rentang usia 20-64 tahun dengan rata-rata pendidikan terakhir yaitu S1/D4 sebesar 35% dengan pekerjaan sebagai pelajar/mahasiswa dengan penghasilan rata-rata <Rp. 1.000.000 per bulan. Jumlah anggota keluarga dalam satu rumah rata-rata sebanyak 3-4 orang dalam satu rumah. Sikap konsumen terhadap atribut cabai yang dipertimbangkan dalam keputusan pembelian di Kecamatan Bendosari dapat disimpulkan sebagai berikut: Atribut rasa cabai menduduki peringkat tertinggi dengan nilai 17,84 dan dikategorikan sebagai atribut yang positif, menunjukkan bahwa rasa menjadi faktor utama dalam pemilihan cabai. Tingkat kematangan (nilai 16,48) dan jenis cabai (nilai 16,31) juga menjadi pertimbangan penting bagi konsumen. Sementara itu, harga cabai (nilai 15,08) dan warna kulit (nilai 14,35) dikategorikan sebagai atribut netral, yang meskipun tidak dominan, tetap mempengaruhi preferensi konsumen dalam pembelian.
Analisis Daya Saing Ekspor Wortel Emmya; A'tri; Euneke; Lucky; Tio; yunita
Journal of Agribusiness, Social and Economic Vol. 3 No. 2 (2023)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v3i2.4642

Abstract

Efforts to reinforce the export capacity of carrots derived from Indonesia has complex problems since the top (on Farm) to downstream. The carrot request at the market of China, Malaysia, Singapore, is still high and this becomes a probabiltas market reduced carrot farmer in the territory of Indonesia. This study intends to examine the competitiveness of carrots derived from Indonesia. Methods of analysis using Revealed Compararative Advantage (RCA) to review the competitiveness of carrots in the Chinese market, Malaysia, Singapore. The results of the analysis show the power of carrots, from Indonesia has competitiveness to many low and high countries
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK TEH CELUP HITAM DI KECAMATAN WONOGIRI Ady Pratama, Bambang; Arianti, Yoesti Silvana; Setyarini, Agung
Journal of Agribusiness, Social and Economic Vol. 3 No. 2 (2023)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v3i2.4657

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui urutan pengaruh atribut terhadap daya beli konsumen produk merek/brand teh celup hitam (2) Mengetahui preferensi konsumen terhadap beberapa brand/merek produk teh celup hitam. Metode dasar yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, Pengambilan sampel menggunakan metode acidental sampling dengan teknik observasi, wawancara, kuesioner dan dokumentasi. Penelitian ini menggunakan teknik acidental sampling karena memperhatikan pertimbangan tertentu yang kemungkinan akan dihadapi pada saat penelitian, jumlah sampel yang akan diambil dalam penelitian ini sebanyak 100 responden. Penelitian ini berlokasi di Kecamatan Wonogiri Kabupaten Wonogiri. Hasil dari penelitian ini dapat disimpulkan bahwa terdapat perbedaan preferensi atribut rasa, harga, aroma, warna, merek, dan desain kemasan teh celup hitam. Konsumen dalam melakukan pembelian teh celup hitam di beberapa merek/brand Tongji, Sariwnagi dan Sosro memiliki perbedaan preferensi atau terdapat perdebaan keputusan.

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