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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 7 Documents
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Search results for , issue "Vol. 4 No. 2 (2024)" : 7 Documents clear
RISET PASAR TEH BIT CELUP “BIETEN THEE” Dwi Septian, Bagas; Maria; Herawati, Maria Marina; Handoko, Yoga Aji; Nuswantara, Bayu; Simanjuntak, istok Hasiholan; Sutrisno, Alfred Jansen; Simamora, Liska; Yuliawati
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5413

Abstract

Produk teh bit “Bieten Thee” dibuat untuk membantu menaikkan nilai tambah dari komoditas bit yang kurang diserap pasar. Penelitian ini bertujuan untuk melakukan riset pasar produk baru yaitu minuman teh dari bit “Bieten Thee” dengan mengetahui karakteristik dan perilaku konsumen terhadap atribut produk yang diberikan apakah dapat diterima serta memuaskan konsumen. Data penelitian didapatkan melalui kuesioner yang diisi oleh 30 calon konsumen bieten thee dengan syarat sudah mencoba dan tertarik untuk membeli produk kedepannya. Metode analisis yang digunakan yaitu IPA (Importance Performance Analysis) dan CSI (Customer Satisfaction Index). Hasil pengukuran karakteristik konsumen dari data menunjukkan minat terbesar berasal dari rentan usia 20-30 yang memiliki keterbukaan besar terhadap inovasi baru dan mulai sadar tentang kesehatan tubuh. Mayoritas calon konsumen berjenis kelamin laki-laki (60%), dimana mayoritas-nya memiliki latar belakang pendidikan layak yang tergolong SMA ke atas. Penghasilan dari calon konsumen bieten thee mayoritas berada pada Rp.1.000.000-Rp.2.500.000 dimana pada tingkat pendapatan ini konsumen akan cenderung lebih selektif terhadap pembelian produk yang dibutuhkan. Perilaku dari konsumen terhadap atribut produk terlihat dari hasil olah data dari metode IPA pada kuadran I (manfaat produk membuat konsumen tertarik dan rasa produk dapat diterima dan dinikmati) dan III (aroma produk mernarik, aroma dapat diterima, rasa produk memuaskan, dan harga produk terjangkau) perlu diperbaiki dan kuadran II (warna produk menarik, warna dapat menjadi ciri khas, manfaat dari produk menjadi kelebihan, model kemasan mendukung keawetan produk, dan tampilan kemasan menarik) dan IV (harga produk sesuai dengan kelebihan yang ditawarkan) perlu dipertahankan.
EFISIENSI PEMASARAN BENIH IKAN NILA PADA BALAI BENIH IKAN (BBI) DESA MALAHAYU KABUPATEN BREBES Isnan, Maulana Isnan Hadid; Juwanda, Muhammad; Utami, Suci Nur
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5576

Abstract

Studi ini bertujuan untuk mengidentifikasi efisiensi pemasaran dan keuntungan pada usaha Benih Ikan Nila di Balai Benih Ikan (BBI) Malahayu, Kecamatan Banjarharjo, Kabupaten Brebes.
Analisis Faktor Yang Mempengaruhi Masyarakat Terhadap Pembelian Makanan Secara Online Lutfi, Lutfi Alawiyah; Utami, Suci Nur; Listyanto, M. Erwin Dwi
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5583

Abstract

The current development of e-commerce in Indonesia cannot be separated from people's habits that demand practicality and speed. There has been a change in consumer behavior from usually buying food offline to now switching to buying food online using services in the marketplace. This has led to an increase in food delivery transactions. The purpose of this research is to determine the factors that influence consumer behavior in consumer purchasing decisions in purchasing food using online delivery services. The sampling method used by the author is comfortable sampling, namely a sampling technique using free samples according to the author's wishes. The sample size is 100 respondents. The research results show that overall the factors have a significant influence and simultaneous contribution. And partially, the factor that has a significant influence is the personal control factor, while the attitude and subjective norm factors do not have a significant influence on online food purchasing decisions.
Analisis Pengaruh Fluktuasi Harga Hasil Pertanian Hortikultura Terhadap Keuntungan Penjualan Karipap Pada UMKM Mamapiet Tegal Kharisama, Kharisma Indah Dita; Utami, Suci Nur; Juwanda, Muhammad
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5590

Abstract

This study aims to analyze the effect of the increase in the price of horticultural agricultural products on the profit of curry sales in Mamampiet Tegal MSMEs. This research focuses on three main horticultural commodities, namely carrots, potatoes, and chili, which are the main raw materials in making curry. The research method used is a simple linear regression analysis with independent variables in the form of horticultural raw material prices and dependent variables in the form of curry sales profits. The data used in this study is secondary data obtained from Mamampiet MSMEs and related agencies. The results of the study show that the increase in the price of carrots, potatoes, and chili has a significant influence on the decrease in curry sales profits. This increase in raw material prices has led to an increase in production costs, which is not offset by the increase in the selling price of curry. The analysis of production costs shows that total costs, revenues, profits, Net B/C ratios, and BEP (Break-Even Point) have changed significantly along with fluctuations in raw material prices. The conclusion of this study is that the increase in the price of horticultural agricultural products has a negative impact on the profit of the sale of curry pap for Mamampiet MSMEs. Therefore, it is recommended that Mamampiet MSMEs look for alternative raw materials that are more stable in price, as well as innovate products and marketing strategies to increase competitiveness and profits.
Analisis Usaha Tani Rumput Laut Di Desa Randusanga Wetan Kabupaten Brebes Wahidatun, Wahidatun Khasanah; Khotimah, Khusnul; Juwanda, Muhammad
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5594

Abstract

Data collection techniques in this research include field observations, literature reviews, and interviews with respondents. The research population consisted of 16 seaweed farmers, with a sampling method using a census. The data obtained was analyzed using seaweed business analysis. The R/C ratio is a comparison between income and costs, which can be mathematically formulated as follows: R/C = TR/TC. With total revenue of IDR 21,800,000 and total costs of IDR 6,400,000, the R/C ratio is 3.41. This means that every Rp. 1 spent in seaweed farming can generate around Rp. 3.41 in income. Based on the criteria that an R/C ratio of more than 1 indicates that the business is feasible, seaweed farming in Randusanga Village is considered feasible and can provide significant profits from its operations. Benefits of Seaweed Farming: Based on calculations, seaweed farming in Randusanga Village can generate profits of IDR 15,400,000 in one harvest season. This profit is obtained by subtracting total costs (both fixed costs and variable costs) from total income. The calculated R/C ratio of 3.41 shows that every IDR 1 spent on seaweed farming produces around IDR 3.41 in income. This figure indicates that seaweed farming in Randusanga Village is feasible because it can provide profits of more than double the costs incurred.
Analisis Kepuasan Anggota Terhadap Kinerja Kelompok Tani Muara Jaya di Desa Muaradua Kecamatan Kadudampit Kabupaten Sukabumi Lestari, Artya Asri
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5633

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis tingkat kepuasan kinerja anggota Kelompok Tani Muara Jaya. Metode penelitian yang digunakan adalah metode survey dengan teknik pengambilam sampel simple random sampling. Data dikumpulkan melalui wawancara langsung dengan anggota kelompok tani. Hasil penelitian menunjukkan bahwa Kelompok Tani Muara Jaya secara keseluruhan berhasil memenuhi harapan anggotanya dalam berbagai aspek penting yang mendukung keberhasilan dan kesejahteraan petani. Hal ini dibuktikan dengan skor rata-rata kepuasan yang tergolong tinggi pada setiap aspek yang diukur, yaitu aspek kelembagaan, ekonomi, dan sosial.
Analisis Nilai Tambah Keripik Gedebog Pisang Industri Rumah Tangga Raffi Snack di Kabupaten Klaten Tauhid Yan N; Setyorini, Agung; Yos Wahyu Harinta
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5937

Abstract

Banana stem chips are snacks with banana stem as the main raw material. The chips have been produced by Raffi Snack Home Industry (IRT) in Dengkeng Wetan Village, Wedi District, Klaten Regency. The research aimed to determine the cost, revenue, profit, and efficiency, as well as the value added of banana stem chips. The basic research method used a qualitative design with a quantitative approach. The selection of the research area was done purposive. Respondents in this study were owners and employees of IRT Raffi Snack and data analysis methods using cost analysis, revenue, profit, and efficiency, while to analyze the value added using the hayami method. The results explained that the total cost per month was Rp 901,833 with details of fixed costs of Rp 108,833 and variable costs of Rp 793,000. Total revenue was Rp 3,600,000 and profit was Rp 2,698,167. Business efficiency is shown by RC and BC Ratio. The R/C value of 3.99 and B/C of 2.99 or > 1 means that the banana stem chips business is feasible. The value added obtained in this banana stem chips amounted to Rp 131,750/kg. The value-added ratio is the percentage between the value added and the value of output, the amount of the value-added ratio in these chips is 58.56%. The value-added ratio is classified as high because it has a value-added ratio of > 40%. The profit earned amounted to Rp 109,250 with a profit ratio of 82.92.

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