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INDONESIA
Jurnal Komunikasi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29881331     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): Maret" : 5 Documents clear
SEMIOTIC ANALYSIS IN ADVERTISING: HOW MESSAGES ARE COMMUNICATED TO SOCIETY Mohamad Sudi
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Any communication that aims to persuade someone to buy a product or service, encourage public opinion, or garner support for an advertiser's viewpoints or actions is considered advertising. Information can be communicated effectively and efficiently through advertising. This can be used to influence individuals to use the advertised goods and services. Through a semiotic theory approach, advertisements are expected to be able to be classified based on the signs, codes and meanings contained therein. A review of the literature was the method employed in this article. Library research involves gathering information and data from a variety of sources found in libraries, including reference books, published works, notes, articles, and journals that are relevant to the issue you are trying to address. This research discusses communication theory, the meaning of advertising, semiotics in the context of advertising, the dynamics of messages in advertising, and semiotic models.
MARKETING COMMUNICATION STRATEGIES IN FACING DIGITAL BUSINESS COMPETITION Syarifuddin; Nyi Dewi Puspitasari; Indah Sulistiani
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

The business sector in this digital era is experiencing very fundamental changes in business processes as a result of the emergence of information technology. The digital era presents a variety of new challenges and unlimited opportunities for business people. Business competition in the digital era is increasingly fierce, but at the same time, digitalization opens the door for new players to enter the market easily. Marketing does not only talk about products, product prices, distribution, but also talks about how to communicate these products to the public so that they are known, bought, and then become loyal. By using marketing communication strategies, consumers can be persuaded to form brand choices, change perceptions, encourage buyers, become a means of reminding the existence of the product, where to get the product, and also to be able to maintain this segment to be loyal to the company's products. Conventional marketing strategies are carried out to convince consumers to buy the products or services offered, as well as digital marketing strategies, which have the aim of convincing consumers to buy the products or services offered and increase brand awareness of the products or services offered by using various supporting tools. and internet media.
PERAN LOGIKA BERFIKIR SECARA KRITIS DALAM MENANGGAPI BERITA HOAX DI KALANGAN MASYARAKAT Liska Kala’ Sendong; Nalce Lante; Santi; Detriyanti Bangian; Irma
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Thinking critically is a skill that can be used in dealing with a problem at hand. Critical Thinking is a reasoning process that is carried out by someone by seeking information before drawing a conclusion. In this paper, we will review how to think critically in responding to hoax news. Apart from that, it will also discuss how to think critically using logic as well as the characteristics and benefits of critical thinking in responding to hoax news. And the final part of this article describes the application of critical thinking in processing news circulating today. The purpose of this writing is how one can think critically and also reduce the level of hoax news. Critical thinking in managing hoax news at this time can be done with a series of concepts in thinking to see a news, how should someone think logically and critically in responding to a news and then making a decision on the news that is circulating.
DIGITALISASI ADMINISTRASI SEKOLAH Nuraini
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

In the digital era, every school is required to provide complete and fast information for parents, students and teachers as well as all school administrators. Complete and fast information will of course benefit the school. With information system technology, schools can be more effective, efficient, accountable and transparent. A school administration system that can be accessed by all school members, including teachers, school staff, parents and students, makes integrated communication easier. The stages in or how schools start using digital administration may vary from one school to another, the steps for schools to start digital administration are to prepare the software and skills of operational personnel who need to be trained in using it or make the application as attractive as possible and designing a clear flow of each unit in the school. The support needed by schools to create schools with orderly digital-based administration with the support of operators and teachers who understand the use and workings of digital-based administration, one of the efforts that must be made by schools is by providing training for operators and teachers as well as all elements who are involved in school. There are administrations that can be started by schools for school administration, school program systems, teaching material platform systems or teaching materials, online-based teacher and student attendance systems, online-based guest book systems, online-based book borrowing systems, online-based new student registration systems, payment systems. online-based school fees, application or platform-based teacher administration systems and online-based assessment systems.
PEMBUATAN VIDEO SEBAGAI MEDIA IKLAN MENGGUNAKAN APLIKASI MAGIX SONY VEGAS PRO 18 PADA BAKSO BAKAR KANG HER DI MALANG Nur Taufiq Ardiansyah Ahmad; Tri Istining Wardani
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

The development of technology is proof that the world of science and technology is always growing and innovating rapidly. The amount of information technology is also a means of delivering advertising messages for a product through advertising videos. The purpose of this research is to make videos as advertising media using the Magix Sony Vegas Pro 18 application can make customers interested in products at Bakso Bakar Kang Her. The type of research used is Action Research with research procedures consisting of planning, action, observing, and reflecting. The effectiveness of the video in this study was analyzed based on the distribution of questionnaires using the EPIC Model (Empathy, Persuasion, Impact, Communication) method. The questionnaire was distributed to 1 business owner, 2 marketing experts, 2 computer experts and 5 potential customers. Based on the results of the score calculation by distributing questionnaires to several respondents in this study and each dimension that has been calculated using the EPIC Model gets a score of 4.8. The EPIC score results show that the advertising videos made in this study are very effective. The conclusion of this study shows that the advertising videos made are very effective to be published on Bakso Bakar Kang Her's Instagram. The advertising video can be used as an advertising medium to potential consumers so that they can be interested in the product.

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