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M. Sulhan
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sulhan2artayudha@gmail.com
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+6285815240148
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jurnaljemes@gmail.com
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Tenggulunan - Tunggul Wulung Kecamatan Pandaan Kabupaten Pasuruan 67155 Jawa Timur
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INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024)" : 5 Documents clear
Pengaruh Social Media Marketing TikTok, Fashion Lifestyle, dan Price Competitive Terhadap Purchase Intention dan Buying Decision Thrifting Shop solihatul jannah; Sulhan, M.; Rahmawati, Antin
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.102

Abstract

This study aims to examine the influence of TikTok Social Media Marketing, Fashion Lifestyle, and Price Competitiveness on Purchase Intention and Buying Decision among Thrifting Shop consumers, with a case study on the TikTok account @moy_outfit. The research employs a quantitative method with data collected through questionnaires distributed to 60 respondents who are followers of the TikTok account. The data analysis technique used is Partial Least Square (PLS), a variance-based path analysis method that allows simultaneous testing of measurement and structural models. The results reveal that TikTok Social Media Marketing has a positive and significant effect on Purchase Intention with a probability significance value of 0.010 (p < 0.05). Fashion Lifestyle also has a significant influence on Purchase Intention with a probability significance value of 0.019. However, TikTok Social Media Marketing does not significantly affect Buying Decision with a significance value of 0.419. In contrast, Fashion Lifestyle and Price Competitiveness have significant effects on Buying Decision, with significance values of 0.022 and 0.000, respectively. Purchase Intention also significantly influences Buying Decision with a significance value of 0.000. These findings show that marketing on social media, especially the TikTok platform, lifestyle and competitive prices are important factors in increasing consumer purchasing intentions and purchasing decisions for thrift products.
Pengaruh Brand Equity Terhadap Cash Flow dan Nilai Perusahaan Subsektor Konsumsi di BEI Karyawati, Endang
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.103

Abstract

Brand equity perusahaan merupakan salah satu faktor penting untuk meningkatkan arus kas perusahaan dimasa mendatang. Penelitian ini bertujuan untuk menganalisis pengaruh brand equity terhadap cash flow, pengaruh cash flow terhadap nilai perusahaan, Metode analisis   data    yang    digunakan    dalam    penelitian ini  menggunakan model PLS dan pengolahan data menggunakan program WarpPLS (Parsial Least Square). Penelitian menggunakan sampel perusahaan subsektor konsumsi yang terdaftar di Bursa Efek Indonesia tahun 2015-2019 dan memenuhi persyaratan perhitungan nilai merek metode Hirose (2002). Hasil. Penelitian menghasilkan, (1) brand equity berpengaruh signifikan terhadap cash flow; (2)  brand equity berpengaruh tidak signifikan terhadap nilai perusahaan (3) cash flow berpengaruh tidak signifikan terhadap nilai perusahaan. Kesimpulan.Temuan penelitian peningkatan brand equity memiliki pengaruh terhadap cash flow perusahaan yang ditandai peningkatan NCFOSA dan penurunan FLD perusahaan. Peningkatan brand equity akan menurunkan nilai perusahaan, yang ditandai penurunan Kapitalisasi Pasar (KP).Perubahan cash flow tidak berpengaruh terhadap nilai perusahaan.
Hubungan Suku Bunga dan Inflasi: Studi Empiris di Indonesia Suseno, Adinda Maharani; Agusalim, Lestari
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.104

Abstract

This study aims to analyze the effectiveness of the monetary policy transmission mechanism through the interest rate channel on inflation in Indonesia. The economic variables used in this study include the Bank Indonesia interest rate, deposit interest rate, and loan interest rate, with data spanning from January 2011 to December 2023. The method employed is the Error Correction Model (ECM) analysis, which allows the researcher to evaluate the relationship between these variables in both the short and long term. The results of the ECM analysis show that the Bank Indonesia interest rate, as one of the primary instruments of monetary policy, has a positive and statistically significant relationship with inflation in both the short and long term. In other words, each increase in the Bank Indonesia interest rate consistently raises inflation during both periods, highlighting the key role of the benchmark interest rate in the transmission of monetary policy in Indonesia. On the other hand, the variables of the deposit interest rate and loan interest rate exhibit different results. Both variables show a negative and statistically significant relationship with inflation in the short and long term. This means that an increase in the deposit and loan interest rates tends to reduce inflation, indicating that raising interest rates in these instruments can help mitigate inflationary pressures by curbing consumption, investment, and the amount of money circulating in the market. This study provides important insights into how the monetary policy transmission mechanism operates in Indonesia through the interest rate channel and highlights the differing impacts of the Bank Indonesia interest rate and other interest rates on inflation over various timeframes.
The Influence of Employee Incentives and Work Motivation on Employee Performance Lina Kartika
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.108

Abstract

This study aims to analyze the influence of employee incentives and work motivation on employee performance, focusing on courier employees at JNT Kota Batu, East Java. The research employs a quantitative method with an explanatory approach to identify the direct and indirect effects of incentives on motivation and employee performance. The population consists of 235 couriers, and the sample size was determined using the Slovin formula with a 5% margin of error, resulting in 148 respondents. Data were collected through structured questionnaires and analyzed using path analysis. The results reveal that employee incentives significantly influence work motivation and employee performance, both directly and indirectly through motivation. Motivation plays a key mediating role in strengthening the relationship between incentives and performance. These findings suggest that enhancing work motivation through effective incentive programs can substantially improve courier performance. This research contributes theoretically by emphasizing the mediating role of motivation in the relationship between incentives and performance and offers practical insights for JNT managers to design strategies that optimize employee performance.
Implementasi Innovation Dan New Product Strategy: Kunci Sukses Bisnis Yang Berkelanjutan Dayat, M.
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.111

Abstract

Inovasi dan strategi produk baru merupakan kunci sukses dalam mempertahankan bisnis yang berkelanjutan. Dalam dunia bisnis yang cepat berubah, inovasi dan strategi produk baru menjadi semakin penting untuk memenuhi kebutuhan dan permintaan konsumen yang terus berkembang. Bisnis yang sukses harus mampu mengembangkan produk baru yang relevan dan menarik bagi pelanggan, serta mempertahankan keunggulan kompetitif mereka dengan cara mengadopsi inovasi yang terus berkembang. Oleh karena itu, implementasi yang tepat dari inovasi dan strategi produk baru merupakan faktor kunci dalam mencapai kesuksesan jangka panjang dalam bisnis.

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