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The Journal of City: Branding and Authenticity
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30254000     DOI : -
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 4 Documents
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Search results for , issue "Vol. 3 No. 2: (January) 2026" : 4 Documents clear
Cultural symbolism and architectural identity: The Bund Finance Center’s role in shaping Shanghai’s urban legacy and contemporary cultural landscape Kyaw, Khin Thiri
The Journal of City: Branding and Authenticity Vol. 3 No. 2: (January) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i2.2026.2185

Abstract

Background: The Bund Finance Center (BFC) in Shanghai exemplifies how contemporary architecture can convey cultural depth while advancing modern urban identity. Designed by Heatherwick Studio and Foster + Partners, the BFC blends kinetic form, traditional materials, and symbolic spatial arrangements to reflect both Shanghai’s heritage and its global aspirations. This study investigates the role of BFC in shaping Shanghai’s architectural identity and cultural narrative by analyzing its spatial symbolism, public perception, and branding influence. Methods: Using a qualitative case study approach, the research draws on visual analysis, design documents, expert literature, and thematic coding of public and professional survey responses. Key features such as the rotating bronze façade, courtyard-like ground plane, and use of stone were widely interpreted as modern expressions of Chinese cultural forms. These design choices position the BFC as both a landmark of innovation and a medium for cultural storytelling. Findings: The findings show that the BFC elicits strong emotional responses; particularly pride and belonging and contributes significantly to Shanghai’s urban branding and civic identity. Its hybrid design reflects a broader movement in urban architecture that seeks to balance tradition with global design narratives. Ultimately, this study demonstrates that the BFC is not only a functional urban space, but also a symbolic bridge between Shanghai’s historical memory and its contemporary ambition. It offers a replicable framework for evaluating culturally embedded design in global cities. Conclusion: This study concludes that the Bund Finance Center functions as an authentic city-branding instrument by reinterpreting cultural heritage through innovative architecture that evokes emotional engagement, reinforces place identity, and strengthens Shanghai’s global urban reputation. Novelty/Originality of this article: This article offers originality by presenting an interdisciplinary framework that positions culturally embedded contemporary architecture as a strategic instrument of city branding, demonstrating how the Bund Finance Center translates architectural symbolism into urban authenticity, emotional attachment, and global brand identity in a competitive city branding context.
Public transport accessibility and efficiency as determinants of urban image: A comparative study of Japanese and Nigerian Cities Sani, Sani Inuwa; Koestoer, Raldi Hendro Seputro; Adam, Abubakar Hassan; Umar, Aliyu Aminu; Yau, Hafsat Sani; Hassan, Mubarak Ahmad
The Journal of City: Branding and Authenticity Vol. 3 No. 2: (January) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i2.2026.2395

Abstract

Background: Public transport is a defining feature of urban identity and city authenticity, shaping how cities function and are perceived globally. This study compares the accessibility and efficiency of public transportation in selected Japanese and Nigerian cities from 2021 to 2025 to understand how mobility systems contribute to city branding and livability. Japan’s transport network is celebrated for punctuality, integration, and environmental awareness, while Nigeria’s is constrained by congestion, poor infrastructure, and heavy reliance on informal systems. Examining these differences reveals how transport systems influence both functional mobility and the symbolic authenticity of urban spaces. Methods: A systematic review and bibliometric analysis were conducted following the PRISMA 2020 guidelines. Literature was retrieved from the Scopus database using structured keywords related to urban transport, accessibility, and efficiency. A total of 1,088 records were screened, with 32 peer-reviewed studies meeting inclusion criteria. Data were analyzed using R (v4.4.2) and the Bibliometrix package in RStudio to produce thematic maps, co-occurrence networks, and trend analyses that reveal major research themes and geographic emphases. Findings: Results show that “urban transportation,” “accessibility,” and “sustainability” dominate research discourse. Japanese studies emphasize innovation, multimodal integration, and environmental efficiency, strengthening city authenticity and competitiveness. Nigerian studies highlight infrastructure gaps, congestion, and socioeconomic inequality in access, though emerging reforms and public–private initiatives show gradual progress. Conclusion: Efficient and accessible transport systems enhance city authenticity and livability while reinforcing urban branding. Lessons from Japan’s integrated mobility governance can inform sustainable transport strategies in developing cities like Nigeria. Novelty/Originality of this article: This study is the first comparative bibliometric review linking public transport accessibility and efficiency to city branding and authenticity, integrating systematic review methods with bibliometric visualization to advance the discourse on sustainable urban identity.
Exploring vernacular typography in the development of modern visual identity systems Fahmi, Hamim Najib; Adi, Gianjar Wasito; Isnaini, Ainun Aulia
The Journal of City: Branding and Authenticity Vol. 3 No. 2: (January) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i2.2026.2519

Abstract

Background: This study examines how vernacular typography type forms rooted in local cultural, historical, and socio-visual traditions can be integrated into modern visual identity systems to create distinctive, culturally grounded brands. While contemporary identity design trends often prioritize minimalism and globalized aesthetics, recent research indicates a growing demand for culturally specific visual identities capable of fostering authenticity and emotional resonance among audiences. This paper investigates the visual, semiotic, and functional characteristics of vernacular typography found in Indonesian street signage, hand-painted lettering, traditional scripts, and local typographic artifacts. Methods: The study employs systematic photographic documentation of vernacular typography from diverse public environments, capturing the expressive, culturally embedded letterforms created by self-taught artisans. These artifacts are analyzed through visual semiotics, typographic structural analysis, and comparative identity evaluation to translate culturally authentic features into viable modern place branding and visual identity systems. Findings: The findings reveal that vernacular typographic features such as stroke modulation, spatial rhythm, ornamentation, and culturally embedded symbolisms can enhance brand distinctiveness when selectively adapted and standardized. Conclusion: This study proposes a design framework for integrating vernacular typographic cues into corporate and cultural branding practices, contributing to both the preservation of local visual heritage and the innovation of contemporary identity design. Novelty/Originality of this article: This article offers an original contribution by proposing a systematic design framework that translates vernacular typographic characteristics into scalable modern identity systems, positioning local visual heritage as a strategic resource for authentic and distinctive branding.
Yogyakarta culture technology (Yogyakarta–cultech): Utilizing user-friendly gamification-based platforms to revitalize Yogyakarta's culture in enhancing digital literacy and achieving SDG 11 Rauf, Afan Rico Al
The Journal of City: Branding and Authenticity Vol. 3 No. 2: (January) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i2.2026.2690

Abstract

Background: The development of digital technology provides great opportunities for the preservation and revitalization of local culture, but on the other hand, it also presents challenges in the form of declining interest among the younger generation in regional culture and low digital literacy rooted in local wisdom values. Amidst the tide of globalization and the dominance of popular digital culture, Yogyakarta culture risks being marginalized if it is not adapted to a medium that is relevant to the character of the current generation. To address these issues, an innovation called Yogyakarta Culture Technology (Yogyakarta-Cultech) was developed. This innovation was developed through a digital platform development approach using a system design method based on literature review, user needs analysis, and the use of gamification concepts. Methods: This study adopts a qualitative descriptive development approach to examine the use of a gamification-based digital platform as a strategy for cultural revitalization and the strengthening of city branding authenticity. Data were collected through literature review, needs analysis, and expert validation, and analyzed using thematic qualitative techniques grounded in cultural revitalization, digital literacy, and place branding perspectives. Findings: Yogyakarta-Cultech is a user-friendly and interactive cultural learning platform that integrates gamification elements to increase the participation and interest of the younger generation in Yogyakarta's culture. This platform has main features such as Explore Culture Map, Quiz Time, and Friend Challenge, which encourage exploration and active user engagement. Conclusion: Yogyakarta-Cultech aims not only to revitalize Yogyakarta's culture in the digital space, but also to improve the community's digital literacy in a contextual and sustainable manner. Novelty/Originality of this article: This innovation is expected to contribute to supporting the preservation of local culture, strengthening cultural identity, and achieving Indonesia's 2030 Sustainable Development Goals (SDGs), particularly target 11, which is sustainable cities and communities.

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