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Jurnal Strategik Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggalia
ISSN : -     EISSN : 3030833X     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak tahun 2016. Jurnal Strategik Manajemen merupakan jurnal media terpadu untuk komunikasi berkelanjutan terkait temuan-temuan penelitian ilmiah baru yang signifikan pada lingkup bidang penelitian Ekonomi Bisnis; Etika Bisnis; Kewirausahaan; Manajemen Strategis; Manajemen Organisasi; Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Operasional; Manajemen Pemasaran. Jurnal Strategik Manajemen menerbitkan artikel penelitian yang bersifat komprehensif dengan mengundang review dari para ahli terkemuka pada bidangnya. Artikel jurnal ilmiah yang masuk akan diseleksi berdasarkan kajian ilmiah yang tinggi, memberikan pengetahuan baru yang penting, dan sangat menarik bagi masyarakat bidang ekonomi manajemen. Jurnal Strategik Manajemen terbit pertama kali pada tahun 2016 dan terbit rutin dua kali setahun hingga tahun 2023. Hingga saat itu, Jurnal Strategik Manajemen menerima artikel-artikel berkualitas tinggi dalam jumlah banyak. Terbitan pada jurnal dengan frekuensi dua kali dalam setahunnya yaitu pada bulan April dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 2 Documents
 1 
Search results for , issue "Vol 11, No 2 (2023)" : 2 Documents clear
ANALISIS PENGARUH MODAL KERJA DAN LIKUIDITAS TERHADAP PROFITABILITAS PADA PRIMKOPPOL RESOR BREBES Absor, Ulul; Tyas, Yulika DeviRetnaning; Handayani, Sri Ratih
Jurnal Strategik Vol 11, No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v11i2.84

Abstract

This research is entitled Analysis of the Effect of Working Capital and Liquidity onProfitability at Primkoppol Brebes Resort. This research uses financial report analysistools, working capital turnover analysis, liquidity analysis, profitability analysis, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the analysis from this research are that partially the WorkingCapital variable (X1) has a significant effect on Profitability (Y) because the significantvalue is 0.011 < 0.05 and the calculated t value is 9.266 > t table 4.303. Meanwhile, the Liquidity variable (X2) has no effect on Profitability (Y) because the significant value is 0.087 > 0.05 and the calculated t value is 3.171 < t table 4.303. And simultaneously the variables Working Capital (X1) and Liquidity (X2) have a significant effect on Profitability (Y) because the significant value is 0.016 < 0.050 and the calculated F value is 61.590 > F table 9.55.Keywords: Working Capital, Liquidity, ProfitabilityABSTRAKPenelitian ini berjudul Analisis Pengaruh Modal Kerja Dan Likuiditas TerhadapProfitabilitas Pada Primkoppol Resor Brebes. Dalam penelitian ini menggunakan alatanalisis laporan keuangan, analisis perputaran modal kerja, analisis likuiditas, analisis profitabilitas, analisis regresi linear berganda, uji t, uji F dan koefisien determinasi.  Hasil analisis dari penelitian ini adalah secara parsial variabel Modal Kerja (X1) berpengaruh signifikan terhadap Profitabilitas (Y) karena nilai signifikannya 0,011 < 0,05 dan nilai t hitung 9,266 > t tabel 4,303. Sedangkan variabel Likuiditas (X2) tidak berpengaruh terhadap Profitabilitas (Y) karena nilai signifikannya 0,087 > 0,05 dan nilai t hitung 3,171 < t tabel 4,303. Dan secara simultan variabel Modal Kerja (X1) dan Likuiditas (X2) berpengaruh signifikan terhadap Profitabilitas (Y) karena nilai signifikannya 0,016 < 0,050 dan nilai F hitung 61,590 > F tabel 9,55. Kata Kunci : Modal Kerja, Likuiditas, Profitabilitas
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PRODUK UMKM DI KECAMATAN BREBES Apriyani, Apriyani; Permana, Desy Intan
Jurnal Strategik Vol 11, No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v11i2.95

Abstract

The marketing performance of MSMEs that lags behind other business actors, makes it increasingly difficult for MSMEs to develop their businesses. Market orientation and product innovation are the focus that must be worked on so that marketing performance is higher. The purpose of this study was to determine and analyze the effect of market orientation and product innovation on marketing performance in MSMEs in Brebes District. The variables of this study are market orientation, product innovation, and marketing performance. The population of this study was all MSMEs in Padasugih Village, Brebes District with a total of 131 business actors. The sample in this study was calculated using the Slovin formula with a total of 99 respondents. The method in collecting research data was using a questionnaire by giving it to business actors in Padasugih Village, Brebes District. To analyze the data in this study, namely using the classical assumption test, F test, t test and determination correlation test, but previously the validity and reliability of the data must be tested first. The results of this study indicate that market orientation has a positive and significant effect on marketing performance in Brebes District. Product innovation has a positive and significant effect on marketing performance in Brebes District. Market orientation and product innovation have a positive and significant effect simultaneously on marketing performance in Brebes District. Keywords: market orientation, product innovation, marketing performance

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