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Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Published by Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis" : 23 Documents clear
Pengaruh Green Trust, Green Price dan Green Brand Terhadap Minat Beli Produk Tas Merek Eiger di Kota Mataram Azzahra Ariefta Quinola; Sulhaini Sulhaini
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.982

Abstract

This research aims to determine the influence of green trust, green price, and green brand on interest in purchasing Eiger brand bag products in Mataram City. Eiger is currently slowly producing environmentally friendly products, one of which is the Eiger brand environmentally friendly bag product. The type of research used is associative quantitative research. The analysis technique used was multiple linear regression using the SPSS version 25 program. This research was conducted in the Mataram City area by distributing questionnaires to 100 respondents from the age range of 17 years to more than 50 years. Using non-probability and purposive sampling techniques. The data used to analyze the relationship between variables is expressed on a numerical scale. The results of the analysis show: (1) The Green Trust variable has a positive effect on buying. (2) The green price variable has a positive effect. (3) The green brand variable has a positive effect on purchasing interest.
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Makanan Pada UMKM Kota Bima Ayu Puryanti; Sri Ernawati; Julaiha Julaiha
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.988

Abstract

This study aims to analyze the influence of digital marketing and product quality on consumer buying interest in food products produced by MSMEs in Bima City. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 200 respondents who are consumers of food products from MSMEs in Bima City. Data analysis was carried out using multiple linear regression to determine the influence of independent variables (digital marketing and product quality) on dependent variables (consumer buying interest). The results of the study show that both digital marketing and product quality have a positive and significant influence on consumer buying interest. These findings indicate that efforts to improve product quality and the implementation of effective digital marketing strategies can increase consumer buying interest, thus having a positive impact on MSME sales in Bima City.
Pengaruh Pengawasan dan Motivasi Kerja Terhadap Disiplin Kerja Guru dan Pegawai di SDN 21 Kota Bima Fita Aprianti; Amirulmukminin Amirulmukminin; Firmansyah Kusumayadi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.989

Abstract

of the Bima College of Economics (STIE) This study aims to analyze the influence of supervision and work motivation on the work discipline of teachers and employees at SDN 21 Bima City. The research method used is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to teachers and employees at SDN 21 Bima City. The results of the study show that supervision has a significant influence on work discipline, where effective supervision can improve the discipline of teachers and employees. In addition, work motivation was also found to have a significant positive impact on work discipline. The combination of good supervision and high work motivation has been shown to improve the overall level of work discipline. These findings have important implications for school management in an effort to improve work discipline through effective supervision and work motivation.

Page 3 of 3 | Total Record : 23

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