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Contact Name
Alfina Wildatul Fitriyah
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garuda@apji.org
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INDONESIA
Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy, Science,
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Articles 7 Documents
Search results for , issue "Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis" : 7 Documents clear
Peran Customer Satisfaction dalam Memediasi Pengaruh E-Service Quality, Product Innovation Dan Price Perception terhadap Repurchase Intention pada Pengguna Aplikasi Halodoc Marno Nugroho; Tamalia Alissyahbana; Zarkasi, Zarkasi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1297

Abstract

Tujuan dari penelitian ini adalah mendeskripsikan dan menganalisis peran customer satisfaction dalam memediasi pengaruh e-service quality, product innovation dan price perception terhadap repurchase intention pada pengguna halodoc. Populasi di dalam studi ini adalah konsumen yang menggunakan aplikasi halodoc dikota Semarang. Penelitian ini menggunakan kuesioner, untuk mengambil data konsumen halodoc di Kota Semarang sebanyak 200 responden. Teknik pengambilan sampel dengan menggunakan purposive sampling. Analisis data menggunakan aplikasi smart PLS. Hasil penelitian ini menunjukkan bahwa E-Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction, E-Service Quality berpengaruh positif dan signifikan terhadap Repurchase Intention. Product Innovation berpengaruh positif dan signifikan terhadap Customer Satisfaction namun Product Innovation tidak berpengaruh signifikan terhadap Repurchase Intention. Price Perception berpengaruh positif dan signifikan terhadap Customer Satisfaction, Price Perception berpengaruh positif dan signifikan terhadap Repurchase Intention. Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention, Customer Satisfaction mampu memediasi hubungan antara e-service quality terhadap repurchase intention, Customer Satisfaction mampu memediasi hubungan antara product innovation terhadap repurchase intention, Customer Satisfaction mampu memediasi hubungan antara price perception terhadap repurchase intention.
Peran Auditor dan Teknologi dalam Mencegah Kasus Fraud Insaniah, Nurul Qalbi; Nurmi; Wahyuni
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1592

Abstract

Financial integrity and organizational image are often threatened by fraudulent actions such as embezzlement and financial statement manipulation, which can undermine public trust and employee morale. Therefore, preventive measures and fraud detection must be a top priority. Auditors play a crucial role in healthy corporate governance by relying on their independence and professional competence to detect internal control weaknesses and assess fraud risks. This study employs a descriptive qualitative approach to analyze the role of auditors and technology in fraud prevention. The findings indicate that e-Audit, AI-based technology, and big data analytics positively influence fraud detection, while information technology and blockchain enhance audit performance. However, the success of fraud prevention still depends on the auditor's ability to understand accounting and auditing standards, as well as analytical skills. The synergy between auditor capabilities and appropriate technology can significantly improve internal control systems and fraud detection..
Dinamika Perkembangan Keuangan Berkelanjutan di Indonesia: Tantangan dan Peluang Transisi Hijau YULIAR RASYIDIN, ELFRIDA
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1596

Abstract

Sustainable finance has become a strategic element in driving inclusive and environmentally friendly national development. This article examines the dynamics of sustainable finance development in Indonesia, highlighting the implementation challenges and strategic opportunities in accelerating the transition to a green economy. This study uses a descriptive qualitative approach with a literature study method on official documents, scientific journals, and policy reports from related institutions such as the OJK, Ministry of Finance, and international financial institutions. The results of the study show that although Indonesia has initiated various policies such as the Sustainable Finance Roadmap, Green Taxonomy, and the issuance of green sukuk, structural challenges still hamper optimal implementation, including low ESG literacy, regulatory disharmony, and limited bankable green projects. However, great opportunities remain open through community support, fintech development, green investment potential, and cross-sector collaboration. By strengthening regulations, incentives, education, and multi-party synergy, sustainable finance can become a major driver in the development of a resilient, equitable, and environmentally friendly national economy.
Analisis Pengaruh Green Marketing terhadap Loyalitas Pelanggan dengan Citra Merek sebagai Variabel Mediasi Farah Meutia
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1467

Abstract

This study aims to analyze the effect of green marketing on customer loyalty, with brand image as a mediating variable. In the context of increasing environmental awareness among consumers, green marketing strategies become an important element in building long-term relationships with customers. This study uses a quantitative approach with a survey method of 200 respondents who are active customers of green products. The data analysis technique uses structural equation modeling (SEM) based on Partial Least Squares (PLS). The results of the study indicate that green marketing has a significant positive effect on brand image, and brand image significantly mediates the effect of green marketing on customer loyalty. This means that companies that consistently implement green marketing strategies can build a strong brand image and ultimately increase consumer loyalty. The practical implications of this study suggest that companies should not only use green elements as a momentary marketing strategy, but integrate them into brand values ​​and operational activities as a whole. This study also encourages companies to improve communication about their environmental commitments through various digital marketing channels. Further studies are recommended to test this model in different industry sectors and consider variables such as consumer trust and corporate ethical values.
Dampak Penggunaan Teknologi Blockchain terhadap Transparansi dan Akuntabilitas dalam Manajemen Rantai Pasok Lina Marlina
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1501

Abstract

Supply chain management is a crucial aspect in improving the efficiency and competitiveness of companies. Blockchain technology has emerged as an innovative solution to improve transparency and accountability in supply chain management. This study aims to examine the impact of blockchain technology implementation on transparency and accountability in supply chain management of manufacturing companies in Indonesia. The research method uses a case study approach with data collection through in-depth interviews, observations, and document analysis in three manufacturing companies that have adopted blockchain technology. The results of the study show that blockchain improves transaction transparency and real-time product tracking, reduces the risk of fraud and recording errors, and accelerates the internal audit process. In addition, this technology also supports increased accountability between stakeholders by providing data that cannot be manipulated. However, implementation challenges include high initial costs and the need for competent human resources. This study recommends special training and collaboration between companies to optimize the benefits of blockchain technology in the supply chain. These findings contribute to the development of more transparent and accountable supply chain management in the digital era.
Pengaruh Implementasi Balanced Scorecard terhadap Kinerja Keuangan dan Non-Keuangan pada Perusahaan Manufaktur Rahman Wijaya
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1502

Abstract

Balanced Scorecard (BSC) is a strategic management tool used to measure organizational performance not only from a financial perspective, but also non-financial such as customers, internal business processes, and learning and growth. This study aims to analyze the effect of Balanced Scorecard implementation on financial and non-financial performance in manufacturing companies in Indonesia. The research method uses a quantitative approach with a survey of 100 managers and staff in various manufacturing companies. Data were analyzed using multiple regression to see the relationship between BSC implementation and organizational performance. The results showed that the implementation of the Balanced Scorecard had a positive and significant effect on financial and non-financial performance. BSC implementation helps companies align strategic objectives with operational activities, thereby increasing efficiency and effectiveness of performance. In addition, BSC encourages an organizational culture that focuses on continuous improvement. This study provides recommendations for manufacturing companies to adopt the Balanced Scorecard as a comprehensive performance measurement tool to achieve long-term competitive advantage.
The Influence of Electronic Word of Mouth and Financial Literacy on Digital Banking Product Purchase Decisions Amilia Paramita Sari; Anisah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 3 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i3.1626

Abstract

This research aims to investigate the influence of E-WOM (electronic word of mouth) and financial literacy on the purchasing decisions of digital banking products with a case study on state-owned banks in Indonesia during the period 2022-2024. As many as 100 respondents who are users of digital banking products from state-owned banks (BUMN) were sampled in this study. The method used is multiple regression analysis to test the relationship between independent variables (E-WOM and financial literacy) and the dependent variable (purchase decision). The research results show that both variables, namely E-WOM and financial literacy, have a significant positive influence on the purchase decisions of digital banking products. Moreover, E-WOM and financial literacy mutually reinforce each other in influencing consumer purchase decisions. This research provides practical implications for state-owned banks to leverage positive consumer reviews and enhance customers' financial literacy as a strategy to increase the adoption of digital banking products. These findings also contribute to the understanding of the factors influencing purchasing decisions in the context of digital banking in Indonesia.

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