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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen" : 25 Documents clear
Excess Return Market Adjusted Model: Studi Peristiwa Penyerangan Rusia ke Ukraina Suroto Suroto
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.336

Abstract

This research applies the event study method to the Russian attack on Ukraine, with a focus on empirical evidence regarding the existence of abnormal returns around the event, as well as differences in abnormal returns before and during the event. This research is census in nature, involving 45 stocks that are members of the Liquid 45 Index as the population. Data collection is carried out through secondary sources, including daily closing stock prices and daily IHSG. Data analysis is based on a parametric statistical approach, namely one sample t-test and paired sample t-test. Statistically, this research finds evidence of abnormal returns, although not significant, around the event of Russia's attack on Ukraine. Additionally, there is an insignificant anomaly between the abnormal returns before and during the event. The conclusion of this research is that the Indonesian capital market is said to be an informationally efficient, semi-strong market. These findings can be a reference for investors in allocating funds, aiming to obtain an optimal portfolio.
Keputusan Pembelian Helm: Analisis Pengaruh Harga, Kelompok Acuan, dan Persepsi Risiko Masrifah Masrifah; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.346

Abstract

This study aims to analyse the impact of price, reference group, and risk perception on purchasing decisions for KYT brand helmets in Surabaya. Quantitative methods were used by distributing questionnaires to 100 purposively selected KYT helmet consumers. The results showed that the price of KYT helmets has a significant effect on purchasing decisions, and the propensity to purchase increases when the price is considered commensurate with the quality of the product. The role of reference groups also proved important, influencing consumer preferences in choosing KYT helmets. In addition, purchase decisions are influenced by perceived risk, where consumers who are confident in the safety and quality of the product are more likely to purchase. The practical implications of these findings help helmet manufacturers and marketers in Surabaya design more effective marketing strategies. This research can also serve as a basis for further research on helmet market dynamics and consumer behaviour in Surabaya.
Peran Ekstrakurikuler dalam Membentuk Karakter Siswa Eli Masnawati; Didit Darmawan; Masfufah Masfufah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.347

Abstract

Extracurricular activities are an integral part of school education that focuses on academics, and plays a role in character building. These activities outside of the main curriculum provide opportunities for students to develop a range of skills and positive values that can enhance their academic performance, and form a strong personality and character. Extracurricular activities provide a platform for the development of social skills, leadership, teamwork, and self-responsibility. This is a descriptive qualitative research. The study used an interactive model to analyse the research data. Thus, it can be concluded that extracurricular activities are not just additional activities outside of class hours, but they play an invaluable role in student character building. Through the various activities offered, extracurricular activities are able to open the door to self-discovery, skill development, and strengthening of positive values. Active involvement in extracurricular activities enriches students' experiences, and contributes greatly to forming a person who is resilient, has integrity, and is ready to face the challenges of life.
Kepuasan Pasien BPJS: Tinjauan Terhadap Kualitas Pelayanan, Kelompok Acuan, dan CRM Dewi Sekar Arum; Didit Darmawan; Rafadi Khan Khayru; Fayola Issalillah; Yeni Vitrianingsih
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.348

Abstract

This study aims to analyse the impact of service quality, reference group, and customer relationship management on BPJS Kesehatan patient satisfaction using purposive sampling method on 100 BPJS Kesehatan user respondents. The research findings show that service quality, reference group, and customer relationship management have a positive and significant influence on BPJS Kesehatan patient satisfaction. These results underscore the importance of these aspects in increasing patient satisfaction levels, reflecting their positive experiences with BPJS health services. This study provides insight into the importance of service quality, the role of reference groups, and the implementation of customer relationship management in improving the satisfaction of patients using BPJS Kesehatan.
Faktor-Faktor yang Mempengaruhi Keputusan Membeli Sandal di Surabaya: Harga, Distribusi, dan Gaya Hidup Maytita Tri Hardiyanti; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.350

Abstract

This study aims to analyse the effect of price, distribution, and lifestyle on purchasing decisions for Swallow sandals in Surabaya. The research method uses a quantitative approach by collecting data through questionnaires from 100 respondents purposely selected from the Surabaya community who have purchased Swallow sandals. The research findings show significant managerial implications, including the need for distribution channel management to pay attention to distributor decisions on sales force services. Improving service quality and product availability at the right time are key to strengthening consumer trust in distribution channels. Understanding and utilising consumer lifestyle values in marketing strategies is also important. Awareness of the positive impact of lifestyle on purchasing decisions can help design marketing that is more in line with consumer preferences, including the addition of product variations that reflect the target market's lifestyle to increase product appeal and expand market share. With these findings, companies can optimise marketing strategies and product management, increase consumer satisfaction, strengthen brand loyalty, and achieve long-term success in the market

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