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Jurnal Riset Multidisiplin dan Inovasi Teknologi
Published by Riset Press International
ISSN : 30249546     EISSN : 30248582     DOI : https://doi.org/10.59653/jimat
Core Subject : Economy, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Social Sciences
Jurnal Riset Multidisiplin dan Inovasi Teknologi (JIMAT) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research or builds theory. The journal is a double-blind, peer reviewed, open access journal. The journal publish articles in different fields of Applied sciences, Physical science, Social sciences, and Technology innovation. The journal also serves as a platform for reporting on the latest research findings and exchange of best practices among the global community of scholars and researchers. Editors invite reviewers, researcher, lecturers, practitioners, industry, and observers to contribute to this journal.
Arjuna Subject : Umum - Umum
Articles 141 Documents
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Influence of ESG Ratings on Profitability Ratio in Company with ESG Values Masarrah, Syalia; Suryaningrum, Diah Hari
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.1979

Abstract

The research goal is analyze the influence of ESG ratings on financial ratios. Financial ratio studied is profitability, with ROA as an indicator, in companies listed with ESG values ​​on the Indonesia Stock Exchange. This study seeks to address the issue of how companies maintain their financial resilience and stability. This is based on the phenomenon of GHG emissions from research by the European Department of Communications in 2024. Quantitative methods were used to examine 13 samples consisting of 5 companies in the energy sector and 8 companies in the infrastructure sector from 2019-2023. The sample size was selected using a purposive sampling method. Data analysis techniques used were descriptive statistical analysis and regression analysis, processed using IBM SPSS version 26. Meanwhile, data tabulation was performed using Microsoft Excel. The results of this study indicate that ESG ratings have a significant positive effect on the profitability financial ratio with ROA as an indicator. This is supported by the robustness test results using the regression method with the addition of control variables, proving the model's robustness. Based on these results, the implications of this study are that it can serve as a reference for companies implementing ESG to improve their ROA, and for investors when selecting companies to invest.
Penggunaan Metode Single Exponential Smoothing dalam Peramalan Produksi Buah Nanas Simon, Gusman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.1981

Abstract

Forecasting is an activity that uses past data to predict future conditions. By using historical data on pineapple production levels, forecasting is necessary as a projection analysis that supports the concept of commodity development and the design of planting, production, and distribution management programs. Based on data patterns over the past 12 years, forecasting is carried out using the single exponential smoothing method. The purpose of this study is to forecast the level of pineapple production in Lampung Province in 2025. The data used is the pineapple production level from 2013 to 2024, obtained from the Lampung Province BPS virtual website. Alpha, as a smoothing coefficient in the forecast, is selected using the Solver facility in MS. Excel to obtain the lowest MAPE value. Searching for alpha values ​​in the range of 0 to 1 produces a value of 0.941434907646866. The forecasting results show that the production level in 2025 is 6991081.608 quintals, with a MAPE value of 13.099%, which indicates a good level of forecasting accuracy.
Hyperparameter Optimization Using Grid Search and Random Search to Improve the Performance of Prediction Models with Decision Trees Sholeh, Muhammad; Lestari, Uning; Andayati, Dina
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2025

Abstract

Hyperparameter selection to obtain optimal accuracy results is an important factor in improving model performance in data science. This study discusses a comparison of two hyperparameter optimization methods, namely Grid Search and Random Search, in the Decision Tree Classifier algorithm using the Breast Cancer Wisconsin (Diagnostic) Dataset from the UCI Machine Learning Repository. The dataset contains 569 samples with 30 numerical features describing the characteristics of breast cancer cells, such as mean radius, texture, perimeter, area, and smoothness, which are classified into two classes, namely malignant and benign. This study uses the CRISP-DM approach, which includes the stages of business understanding, data understanding, data preparation, modeling, and evaluation. In the modeling stage, three testing scenarios were conducted, namely the Decision Tree model without tuning, the model with Grid Search optimization, and the model with Random Search optimization. Performance evaluation was carried out using accuracy, precision, recall, and F1-score metrics. The results showed that hyperparameter optimization had a significant effect on model performance. The Decision Tree model without tuning produced an accuracy of 92.98%, while the model with Grid Search achieved the highest accuracy of 95.61%, and Random Search obtained an accuracy of 97.37%. Thus, it can be concluded that Grid Search provides the most optimal results in finding the best parameter combination, even though it requires longer computation time compared to Random Search.
Factors Affecting the Use of Mobile Banking as a Tool for Transactions and Financial Recording Wardhatul Islamyi, Fiya; Suryaningrum, Diah Hari
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2065

Abstract

This investigation seeks to elucidate the determinants that affect individuals' attitudes and intentions concerning the utilization of mobile banking by employing the frameworks of the Technology Acceptance Model (TAM) also the Unified Theory of Acceptance and Use of Technology (UTAUT). The factors in question are perception of security, perception of ease of use, perception of usefulness, also social influence. This research constitutes a quantitative analysis that employs primary data sources. The study’s population are undergraduate accounting students at 3 Universitas Pembangunan Nasional Veteran. The sampling’s technique utilized is purposive sampling with a total of 141 student respondents. This study employs the PLS SEM analytical method, facilitated by SmartPLS software version 4.0. The outcomes of this investigation demonstrate that the perception of security, perception of usefulness, perception of ease of use, also social influence exert a positively and statisically significant impact to attitudes towards the adoption of mobile banking. Additionally, attitudes toward mobile banking usage affect the intention to use mobile banking services. The implications of these findings demonstrate the importance of understanding mobile banking user behavior, both to strengthen the theoretical foundation of technology adoption models and to provide practical value to the banking sector in designing more effective digital strategies.
Analysis of Word of Mouth and E-Word of Mouth on the Purchase Decision of Coffee Product Lucia, Clara Annas; Alexandria, Kimberly Giselle; Renata, Valencia; Jestianto, Jestianto; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2097

Abstract

The coffee industry in Indonesia is experiencing rapid growth, which has led to increasingly fierce competition between coffee brands, especially in urban areas. In this context, Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) have become important factors because information from consumers is considered more reliable than conventional promotions. This study aims to analyze how WOM, both directly and through digital media, influences the purchasing process and decisions of consumers regarding coffee products. The study uses a descriptive qualitative method through interviews, observations, and documentation to explore consumer perceptions of recommendations and reviews related to coffee products. A review of previous studies shows that WOM and E-WOM have a positive and significant influence on shaping interest and purchasing decisions, especially when supported by other factors such as product quality, brand image, price, and store atmosphere. Overall, WOM has proven to be an effective marketing strategy in increasing trust, brand awareness, and encouraging consumer purchasing actions amid increasingly competitive competition in the coffee industry.
Analysis of Price and Brand Awareness on Consumer Purchasing Decisions in Food Stalls Businesses Hermawan, Vivian; Sherdani, Sherdani; Angelica, Yemima; Tanis, Jonathan; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2102

Abstract

The development of the culinary industry in Indonesia shows a significant increase, including food stalls. The wide variety of food choices makes consumers more selective and consider various factors before deciding to buy. Two factors considered influential in purchasing decisions are price and brand awareness. This study aims to analyze how price and brand awareness influence consumers' purchasing decisions in the food stalls business. The method used is qualitative research with a literature study approach, through a review of five journal articles relevant to the research topic. The results show that both price and brand awareness significantly influence consumers' purchasing decisions. Competitive prices that are in line with product quality can increase purchasing interest, while strong brand awareness can build trust and encourage customer loyalty. The implication is that businesses need to set the right pricing strategy and strengthen their brand identity to increase consumer purchasing decisions.
The Role of Influencer Marketing in Boosting Sales of Local T-Shirt and Hoodie Products in the Digital Age Sander, Steven Alex; Jonathan, Hendra; Winarko, Chirstian Nathanael; Simamora, Malvin Gamaliel; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2103

Abstract

The rapid development of digital platforms has reshaped the fashion industry and influenced how consumers make purchasing decisions. This study examines the role of influencer marketing in increasing sales of local T-shirt and hoodie products in the digital era. Using a qualitative literature review approach, this study analyzes journals, articles, and relevant research published between 2023–2025. The results indicate that influencer credibility, content quality, and audience engagement significantly impact consumer purchase intention. Influencer marketing is proven to enhance brand awareness, build consumer trust, and strengthen brand positioning in the local fashion market. Micro and nano influencers, in particular, show high engagement performance and strong persuasive power, making them highly effective for local apparel brands with limited marketing budgets. This study concludes that the strategic selection of influencers and the creation of authentic content are essential to improving sales performance in today’s competitive digital environment.
The Role of Human Resource Development (HRD) in Improving Employee Competence and Competitiveness Mendrofa, Niken Yoladin; Kurniawan, Ly Dany; Erlyana, Erlyana; Pelle, Imanuel; Mulyandi, M Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2104

Abstract

This study explores how Human Resource Development (HRD) contributes to strengthening employee competence and competitiveness in organizations facing global and technological changes. Using a descriptive qualitative method, the research reviews various theories and previous findings on HRD. The results reveal that HRD enhances both technical and soft skills through systematic training, career development initiatives, performance reviews, and supportive work conditions. HRD also elevates employee competitiveness by fostering motivation, adaptability, and innovation. Overall, HRD is shown to be a key driver in developing high-quality human capital and sustaining organizational competitive strength.
An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA Simon, Sharren Christya; Ningrum, Annisa Cahya; Luiskiy. S, Angellica Monica; Suwito, Marco Hubertus; Mulyandi, M. Rachman
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 03 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i03.2105

Abstract

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between digital marketing strategies and consumer purchasing behavior. The findings indicate that digital marketing does not only function as a promotional medium but has evolved into a strategic communication system that influences consumers’ perceptions, trust, and emotional attachment toward MSME products. Key factors proven to influence purchasing decisions include digital content quality, the level of digital trust, electronic word of mouth (eWOM), and the intensity of interaction between MSME actors and consumers on digital platforms.
Strategi Pendidikan Dalam Perspektif Al Qur’an dan Pemikir Muslim Nurrohmah, Cika Auliya; Sodiq, Akmad
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 4 № 01 (2026): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v4i01.2134

Abstract

Educational strategies play a very important role in achieving educational goals, because learning success is not only determined by the quality of the material, but also by the accuracy of the approach and strategies used. Communicative and contextual delivery is more easily accepted by students compared to monotonous delivery. From an Islamic perspective, educational strategies refer to the Quran and Hadith as the primary sources that serve as the normative foundation, which were then developed by Muslim thinkers in the form of educational theories and practices. This research aims to examine and analyze the concept of educational strategies according to the Quran and the views of Muslim thinkers. This research uses the library research method by examining various tafsir, hadith, and works by Muslim thinkers. The research findings indicate that Islamic education strategies include expository strategies (Surah An-Nahl: 125), interactive strategies (Surah Al-Baqarah: 31), empirical strategies (Surah Al-Ghasyiyah: 17–20), and inquiry strategies (Surah Al-‘Ankabut: 20). In conclusion, educational strategies from the perspective of the Quran and Muslim thinkers are holistic and integrative, and are oriented toward the formation of the perfect human being. The implications of this research are expected to serve as a reference in the development of more effective and valuable Islamic education practices.

Page 13 of 15 | Total Record : 141

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