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International Journal of Sustainable Competitiveness on Tourism
Published by Politeknik Pariwisata NHI Bandung
ISSN : -     EISSN : 29625270     DOI : https://doi.org/10.34013/ijscot
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Social Sciences Other
INTERNATIONAL JOURNAL OF SUSTAINABLE COMPETITIVENESS IN TOURISM (IJSCOT) is an academic and applied research journal with interdisciplinary study focusing on sustainable competitiveness of destination, marketing, industry, and human resources. IJSCOT welcomes authors to develop new perspectives, issues, trends, and models in line with business and service operation, finance, governance and leadership, digital maturity, and so forth. IJSCOT scopes are as follows: -Community based tourism -Creative tourism -Culture tourism -Destination and tourism business management organization -Digital tourism -Economics of tourism -Entrepreneurship & SME -Environmental, climate change, and landscape design studies -Events and Sports tourism -Financial management on tourism -Geography of tourism -Halal tourism -Hospitality and service operation studies -Human capital -Inclusive economy -Marketing of tourism -Memorable travel experiences -Nature tourism -Politics, policy, governance, and leadership issues -Recreation and gaming management -Rural tourism -Responsible and quality tourism -Sustainable Tourism Development -Tourism Planning and development -Tourist behavior -Transportation studies -Wellness and health tourism
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 3 No. 01 (2024): IJSCOT III-01" : 7 Documents clear
IMPLEMENTATION OF REGENERATIVE TOURISM IN THE DEVELOPMENT OF TOURISM DESTINATIONS IN INDONESIA Radyahadi, Fadhlan; Nurfara, Najma Afifa
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1413

Abstract

In the last few decades, a travel-based activity with a purpose of traveling has become one of the most important developments in the economic sector around the world. The development of tourism in a region has not only giving a positive impact but also a negative impact on the destination. Tourism has a major impact on the environment (such as; biodiversity loss, landscape impact, waste and water scarcity) and social impact (such as; over tourism, gentrification and social uprising). Regenerative tourism has the idea that tourism activities should leave something better at the destination than the previous circumstances. Unlike the concept of sustainable tourism that requires leaving the destination as it should without changing or causing more additional damage. The COVID-19 pandemic shows that the tourism sector is highly vulnerable, but on the other hand it is also an opportunity to rethink how to develop tourism. Regenerative tourism is presented as a new idea or concept in tourism as a way of thinking about how to rebuild tourism more better. Thus, the implementation of regenerative tourism policies can make the world better as it used to be by restoring landscapes and teaching tourists skills that can be applied in their country or region of origin
TRANSFORMING PHILIPPINES EVENTS: STRATEGIC PLANNING, MARKETING, AND SUSTAINABILITY FOR DYNAMIC MICE AND BEYOND (2019-2023) Galapate, Wendell L; Inducil, Joemar; Animas, Melbert
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1477

Abstract

In an ever-evolving landscape of worldwide company as well as tourism, the Conferences, Motivations, Conferences, as well as Exhibitions (MICE) sector has become an essential chauffeur of financial growth, expertise exchange, and also cultural enrichment. This term paper explores the transformative trip taken on by the Philippines' events market from 2019 to 2023, concentrating on the tactical planning, marketing strategies, as well as sustainability efforts that have formed its trajectory. The Philippines, renowned for its natural elegance as well as warm friendliness, provides a fascinating background for MICE activities, which have actually progressively come to be critical in harnessing the country's potential on the international phase. This study utilizes a thorough strategy, combining qualitative as well as measurable study methods. Our objective is to not only give an alternative summary however also to uncover nuances that inform the methods reviewed. By outlining our research procedures, from data collection to analysis, we enhance the paper's trustworthiness and also transparency. Taking into account the above, this research paper finishes in a clear thesis statement that envelops its core focus and purpose: to shed light on the transformative journey of the Philippines' occasions market, highlighting its calculated evolution, marketing characteristics, and sustainability efforts within the world of MICE activities. Subsequently, the paper concludes this introduction with a rundown that sneak peeks the future areas, serving as a roadmap for viewers as they navigate through the details of the Philippines' trip in redefining its events landscape.
THE VISITOR EXPERIENCE IN MUSLIM FAIR: THE CASE FROM MUSLIM FASHION FESTIVAL (MUFFEST+) 2022 IN INDONESIA Nurmala Rossi, Fetty; Erfinda, Yosi; Putri, Ratu
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1480

Abstract

Jakarta is one of the priority destinations as a business event developed by the government, especially in the exhibition sector, which has increased both in terms of the number and quality of exhibitions, being one of the fastest-growing sectors in the tourism industry. For a good-quality event, it is necessary to create an experience from the visitor's side. This study analysed the visitor experience at the Muslim Fashion Festival in 2022. The qualitative descriptive method was used as a research method with a theoretical-descriptive analysis approach that emphasises the analysis of numerical data, which was then processed with statistical methods through a questionnaire survey given to visitors and distributed during the event. The findings highlighted visitor priority in selecting programmes and services as an essential point in the event experience. This proves that event programmes and services significantly impact visitors to get an interesting experience and can influence purchase decisions on these products for visitors. However, the overall statement in the aspect of self-experience is that visitors are allowed to engage and interact with the events, which also provides a memorable experience.
STRATEGY TO INCREASE THE DIGITALIZATION CAPACITY OF HOMESTAY MANAGERS IN PANDANREJO TOURISM VILLAGE, INDONESIA Gusti Agung, I Gusti Agung Wahyu Adrian; Edwin Adriansyah; Brantas; Jatmiko Edy Waluyo
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1482

Abstract

This research aims to describe community problems in Pandanrejo Tourism Village in managing homestays and implementing community empowerment that can be carried out in development in the village. The data sources for this research are primary data and secondary data. Primary data from this research consists of interviews and observations, while secondary data comes from literature and electronic media studies. This research uses several data collection tools, including interview guides, checklists, and sound, image, or video recording equipment. Data analysis in this research uses an interactive model by Miles and Huberman along with data paraphrasing techniques by carrying out interactive qualitative data analysis activities that continue continuously until completion, until the data is saturated. The activities of this analysis model consist of data reduction, data presentation, drawing conclusions, and verification. The results of the analysis that has been carried out show that the digital literacy level of homestay managers is 75%, they have basic knowledge about the use of hardware and software, 90% of homestay managers have internet access with adequate speed, and 40% face limited financial resources to invest in equipment. Analysing this provides a clear picture of the challenges and the steps that can be taken to overcome these problems. Based on the data that has been analysed, it can be concluded that efforts to increase digital literacy, website development, online marketing strategies, and internet accessibility are important keys to strengthening the digitalization of homestay managers.
PANDANREJO TOURISM VILLAGE DIGITAL BRANDING IDENTITY ANALYSIS Dendy Sundayana; Linandar Tanuwijaya; Mohamad Ridwan; Darmawan Sundayana; Odang Rusmana
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1483

Abstract

Tourism is one of the factors affected by the COVID-19 pandemic, but after the COVID-19 pandemic, tourism began to rise. There was the phenomenon of "Revenge Tourism," or revenge tourism, which increased interest in travelling after the COVID-19 pandemic. There is also an alternative trend in the form of tourist villages, which are increasingly growing. Pandanrejo Tourism Village is one of the tourist villages in Indonesia and has various attractions and tourism products that are attractive to tourists. The aim of this research is to determine how the digital branding of a tourist village can be right on target according to the target market they determine and what the condition of the village's digital branding identity is. This must be supported by the use of strong branding, both digital and conventional. However, for branding the Pandanrejo Tourism Village, there are still several things that can be maximised so that digital communication through digital branding includes concepts and visual designs carried out in tourism products so that it can maximise the target market and positioning of the Pandanrejo Tourism Village. This research approach uses a qualitative research approach with several key sources to be used as primary data for analysis and involves many stakeholders, such as tourist village managers, community leaders, village officials, and visitors who came to this village. The findings in this research are the condition of the digital branding of the Pandanrejo tourist village and the implications for the information conveyed to visitors.
EXPLORING ATTITUDES OF GEN Z TOWARDS METAVERSE IN EVENTS INDUSTRY Lau, Jie Xi; Ch'ng, Chor Ban; Bi, XiaoYuan; Chan, Joo Han
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1484

Abstract

The "Metaverse" is an emerging network of 3D virtual realms that leverage technological advancements to create immersive, interconnected online environments mirroring the real world. This digital landscape has garnered significant attention, particularly from Generation Z (Gen Z), the next-generation cohort. Despite its prominence in various industries like online gaming, tourism, and hospitality, the metaverse's impact on the events industry remains relatively unexplored. This research aims to bridge this knowledge gap by investigating the variables influencing Gen Z's attitude (AT) towards the metaverse in the events industry. Specifically, it focuses on the factors of (I) perceived curiosity (PC), (II) perceived ease of use (PE), (III) social norms (SN), and (IV) perceived usefulness (PU). To accomplish this, a quantitative approach employing non-probability convenience sampling will be employed to survey 400 Gen Z individuals in Kuala Lumpur, Malaysia. Preliminary findings indicate that PC, PE, and PU significantly shape Gen Z's attitudes towards metaverse vents. However, the study reveals that the relationship between SN and Gen Z's attitudes is both insignificant and negative. This research extends the current understanding of the metaverse's implications in the events industry and contributes to the burgeoning body of knowledge in this emerging field. It offers valuable insights for event organisers, marketers, and technologists seeking to engage with Gen Z within the metaverse landscape. Ultimately, this study enhances our comprehension of the evolving dynamics between Gen Z and the metaverse within the context of event planning and execution
INNOVATING THE MICE INDUSTRY THROUGH CREATIVE TOURISM: OPPORTUNITIES AND FUTURE DIRECTIONS Disimulacion, Maria Arlene Fernali
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1485

Abstract

Creative tourism and Meetings, Incentives, Conventions, and Exhibitions (MICE) tourism are two independent sectors positioned for distinct markets, namely, the leisure and the business groups.   However, the sweeping shifts in tourist motivation, behavior, and interest toward immersive, engaging, and sustainable activities may require an innovative strategy that can mutually benefit stakeholders across the value and supply chain.  Thus, this paper seeks to present the possibility of a niche for both types of tourists.  Anchored on grounded theory, the research argues for inclusion of unique activities curated by residents for a MICE itinerary.   However, the strategy requires best new practices in the conceptualization, management, and evaluation of this new offer that will achieve profit objectives, ensure the well-being of the residents, safeguard traditions, and protect the communities, thus, resulting in a sustainable and regenerative tourism ecosystem.

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