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All Journal International Journal of Sustainable Competitiveness on Tourism Masyarakat Pariwisata: Journal of Community Services in Tourism Ulil Albab
Odang Rusmana
Sekolah Tinggi Pariwisata Bandung
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Strategi Inovasi Branding dan Marketing dalam Pengembangan Produk Potensi Desa dalam Upaya Peningkatan Kognitif Masyarakat Desa Neglasari Kecamatan Cisompet Kabupaten Garut Okta Viano, M. Romi; Moch. Agus Syadad; Ridwan Iskandar; Odang Rusmana; Ignatius Purwanggono
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 4 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v4i1.1360

Abstract

Penelitian ini dilatarbelakangi oleh adanya potensi desa yang belum termanfaatkan maksimal oleh para masyarakatnya. Untuk dapat memaksimalkan hal tersebut, masyarakat perlu meningkatkan kemampuan kognitif terkait dengan strategi pengembangan produk potensi desa.  Kabupaten Garut memiliki potensi sumber daya alam yang beragam baik dari segi petanian, perkebunan, laut dan pantai sampai pada potensi sumber daya alam mineral. Salah satunya adalah Desa Neglasari Kecamatan Cisompet yang memiliki potensi produk olahan makanan yang dapat dikembangkan dalam upaya peningkatakan kesejahteraan masyarakat diantaranya keripik pisang dan rengginang. Penelitian ini dilakukan melalui kegiatan sosialisasi mengenai strategi inovasi branding dan marketing pada produk potensi desa  yang dihasilkan. Penelitian ini bertujuan untuk mengetahui efektivitas kegiatan sosialisasi dalam  upaya peningkatan kognitif masyarakat terutama para pelaku usaha rumahan di Desa Neglasari. Pendekatan penelitian ini adalah kualitatif dengan metode penelitian deskriptif dan teknik wawancara untuk memperoleh data. Setelah wawancara awal dilakukan kepada masyarakat dan para pelaku usaha didapat informasi bahwa dalam memproduksi produk usaha mereka masih menggunakan metode konvensional dan kurang inovasi dalam aspek variasi rasa, kemasan dan pemasaran. Hasil penelitian ini menunjukan adanya peningkatan pengetahuan masyarakat terkait strategi branding dan marketing yang diperoleh dari hasil wawancara pasca kegiatan sosialisasi.
PANDANREJO TOURISM VILLAGE DIGITAL BRANDING IDENTITY ANALYSIS Dendy Sundayana; Linandar Tanuwijaya; Mohamad Ridwan; Darmawan Sundayana; Odang Rusmana
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1483

Abstract

Tourism is one of the factors affected by the COVID-19 pandemic, but after the COVID-19 pandemic, tourism began to rise. There was the phenomenon of "Revenge Tourism," or revenge tourism, which increased interest in travelling after the COVID-19 pandemic. There is also an alternative trend in the form of tourist villages, which are increasingly growing. Pandanrejo Tourism Village is one of the tourist villages in Indonesia and has various attractions and tourism products that are attractive to tourists. The aim of this research is to determine how the digital branding of a tourist village can be right on target according to the target market they determine and what the condition of the village's digital branding identity is. This must be supported by the use of strong branding, both digital and conventional. However, for branding the Pandanrejo Tourism Village, there are still several things that can be maximised so that digital communication through digital branding includes concepts and visual designs carried out in tourism products so that it can maximise the target market and positioning of the Pandanrejo Tourism Village. This research approach uses a qualitative research approach with several key sources to be used as primary data for analysis and involves many stakeholders, such as tourist village managers, community leaders, village officials, and visitors who came to this village. The findings in this research are the condition of the digital branding of the Pandanrejo tourist village and the implications for the information conveyed to visitors.
Pengaruh Tingkat Partisipasi Terhadap Tingkat Kesejahteraan Masyarakat dalam Pengembangan Objek Wisata Curug Jagapati Kabupaten Garut Moch. Agus Syadad Saefullah; Ridwan Iskandar; Odang Rusmana; M. Romi Okta Viano; Gilang Ramadhan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 7: Juni 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on data, the development process in the tourism sector is carried out as an effort to provide large income for regional income and increase community welfare, besides that it is closely related to the cultural and natural attractiveness of an area. Tourism development can’t be separated from the participation of the people who live around the tourist attraction area. This research aims to find out how the level of participation of the Neglasari village community is, find out how the level of welfare of the Neglasari village community is and find out how much influence the level of participation has on the level of community welfare. A quantitative approach is used in this study. The population used in this study was 6,181 people, simple random sampling was used so that 98 respondents were obtained. The results of this study indicate that the level of community participation and the level of welfare are in the medium category. This study also shows that there is a significant influence between the level of participation on the level of community welfare is 58.3%
Co-Authors Assa’diyah Nurul Syifa Maulana Darmawan Sundayana Dendy Sundayana Endang Komesty Sinaga Gilang Ramadhan Ignatius Purwanggono Linandar Tanuwijaya M. Romi Okta Viano Moch. Agus Syadad Moch. Agus Syadad Saefullah Mochammad Imron Awalludin Mohamad Ridwan Nevina Risha Artania Ridwan Iskandar Sukarno Wibowo Zaila Zilda Rizkia Zuhelfa Zuhelfa