cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Widya Hana Fahleti
Contact Email
iconmedia.stietgr@gmail.com
Phone
+625416666129
Journal Mail Official
iconmedia.stietgr@gmail.com
Editorial Address
Jl. Wolter Monginsidi No. 25 Kel. Timbau Tenggarong, Kutai Kartanegara, Kalimantan Timur
Location
Kab. kutai kartanegara,
Kalimantan timur
INDONESIA
I-Con Media
Published by Sekolah Tinggi Ilmu Ekonomi Tenggarong
ISSN : -     EISSN : 2655724x     DOI : 10.61509/lux
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
I-Con Media Jurnal Ekonomi Manajemen dan Bisnis adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. I-Con Media menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen dan kewirausahaan, Baik yang berbentuk makalah konseptual, studi kasus, maupun laporan penelitian empiris. Topik yang dikembangkan dalam publikasi I-Con Media adalah sebagai berikut: Manajemen Stratejik Keuangan Pemasaran Operasional Sumber Daya Manusia Kewirausahaan Usaha Mikro Kecil & Menengah Usaha Start-up Perusahaan milik keluarga Pembiayaan usaha
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "مجلد 7 عدد 2 (2024): I-Con Media" : 5 Documents clear
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Laptop merek Asus di Tenggarong Wildan, Muhammad Wildan; Wijayanti, Silvana Kardinar; Hendra
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7295

Abstract

This study entitled The Effect of Brand Image and Product Quality on Purchasing Decisions for Asus brand laptops aims to determine the effect of brand image on purchasing decisions, the effect of product quality on purchasing decisions and the effect of brand image and product quality on purchasing decisions for Asus brand laptops. This study uses two independent variables, namely brand image and product quality and one dependent variable, namely purchasing decisions. The data in this study were collected through distributing questionnaires to 100 Tenggarong people who used Asus brand laptops as research samples. The sampling technique used was purposive sampling. Based on data analysis, the results showed that the indicators in this study were valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t test it is known that the brand image variable has a significant effect on purchasing decisions, the product quality variable also has a significant effect on purchasing decisions. In the F test it is known that brand image and product quality have a joint effect on purchasing decisions. In the R2 test, it is known that the magnitude of the influence of brand image and product quality on purchasing decisions is 87.8%. While the remaining 12.2% is influenced by other factors outside the brand image and product quality variables.
PENGARUH PROMO GRATIS ONGKOS KIRIM, ONLINE CUSTOMER REVIEW, DAN LAYANAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DIFITUR TIKTOK SHOP PADA GENERASI Y DAN GENERASI Z FERI, MUHAMMAD; Wijayanti, Silvana Kardinar; Ilham
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7298

Abstract

gfggfjf
STRATEGI PENGEMBANGAN WISATA BENSAMAR KAMPONG TUHA DI LOA IPUH DARAT KECAMATAN TENGGARONG TABLIK, MUHAMMAD; Luthman, Awang Yacoub; Putri, Eva Noorhya Akhmar Ramadhan
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72107

Abstract

This research aims to formulate the right strategy in developing tourism in Bensamar Kampong Tuha by considering five key variables namely environmental protection, revitalization of history and culture, local wisdom, creative economy, and human resource development (HR) to develop tourism in Bensamar Kampung Tuha. The method used in this research is factor analysis using a quantitative approach. The sampling technique is random, with a total of 40 respondents. The results of factor analysis show that local wisdom is the most important variable for the success of Bensamar Kampung Tuha's tourism development strategy. The results show that tourism development strategies that focus on local wisdom can increase destination attractiveness, strengthen local communities, and ensure environmental and cultural sustainability. This study suggests that tourism development in Bensamar Kampung Tuha should focus on strengthening local wisdom, while still considering the importance of environmental protection, historical and cultural revival, creative economy, and human resource development.
A PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP NIAT BELI SMARTPHONE BEKAS PADA KONTER HANDPHONE SARANG REPAIR DI KOTA BANGUN Zali, M. ROZALI; Fahleti, Widya Hana; Dewi, Septira
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72142

Abstract

The demand for information that is very fast and easy makes producers engaged in the field of communication make innovations by creating or developing practical communication tools, one of which is creating cellular phones. At this time, the sale of used smartphones has become a fairly large market and continues to grow. Many consumers choose used smartphones as a more affordable alternative compared to buying new products. The purpose of this study is to find out and examine how to manage price perceptions, product quality, and trust to build Intention to Buy Used Smartphones at Sarang Repair Mobile Counters in Kota Bangun. The research data was collected through a questionnaire. The samples studied were 50 respondents. The analytical method used in this study uses Multiple Linear Regression Analysis with hypothesis testing, namely the f-test and t-test.The results of this study indicate that (1) price perception, product quality, and trust have a simultaneous effect on the intention to purchase used smartphones at Sarang Repair  phone counter in Kota Bangun, and this has been accepted and proven to be true. (2) price perception, product quality, and trust have a partial effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. And, (3) trust has the most dominant effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true.
PENGARUH KEPEMIMPINAN SERTA PELATIHAN TERHADAP KINERJA CLEANING SERVICE PADA PT. GSS DI INSTALASI BEDAH SENTRAL RSUD AJI MUHAMMAD PARIKESIT TENGGARONG Irawn, Dedi; Noorhya Akhmar Ramadhan Putri, Eva Noorhya Akhmar Ramadhan Putri; Zainuddin, Muhammad
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72143

Abstract

Dedi Irawan (2024) The Effect of Product Quality and Service Quality on Indihome Internet Customer Satisfaction in Residents in Griya Tambak Tenggarong Rail Housing, The objectives of this study are The objectives of this study are as follows: To determine the influence of leadership and motivation variables simultaneously and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital To determine the influence of leadership variables partially and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital To find out the training variables partially and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital The number of samples in this study was 7 people The results of the study were obtained that the variables of leadership and training had a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital. Leadership variables have a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital. Training variables have a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue مجلد 8 عدد 2 (2025): I-Con Media مجلد 8 عدد 1 (2025): I-Con Media مجلد 7 عدد 2 (2024): I-Con Media مجلد 7 عدد 1 (2024): I-Con Media مجلد 6 عدد 2 (2023): I-Con Media مجلد 6 عدد 1 (2023): I-Con Media مجلد 5 عدد 2 (2022): I-Con Media مجلد 5 عدد 1 (2022): I-Con Media مجلد 4 عدد 2 (2021): I-Con Media مجلد 4 عدد 1 (2021): I-Con Media مجلد 1 عدد 1 (2018): I-Con Media More Issue