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Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Muhammadiyah Yogyakarta Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta 55183
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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 2 No. 2 (2021): September" : 15 Documents clear
From Words to Images: The Rise and Treatment of Visual Public Opinion in the Post-epidemic Era Wu Yi
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11913

Abstract

The rise of short videos in the Post-epidemic era have caused the migration of Internet traffic to visual content. This new form of media based on communication technology and algorithm technology can arouse more emotional resonances of audiences, which promotes the formation of a Visual Public opinion field. The emergence of this public opinion field not only increases the risk of public opinion crises such as rumors and extreme views, but also points out the current direction of public opinion governance, and shows the importance of making good use of visual communication methods. Based on this, mainstream media needs to integrate and lead the visual public opinion field by entering the video media platform, producing high-quality video content, and reconstructing the visual public opinion ecology; the competent authority should do a good job in the visual public opinion field from the three aspects of ideology, technology and content. Supervision and governance work will promote a good long-term growth of visual public opinion field.
Putih dan Tidak Belang: Penggambaran Kulit Ideal Perempuan Indonesia dalam Iklan Citra Tone Up Dhiyah Syafitri Nurlia; Nurliana Hidayati
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11686

Abstract

Setiap perempuan memiliki nilai kecantikannya masing – masing entah itu berambut panjang, berambut pendek, berkulit putih, berkulit sawo matang dan lain sebagainya. Namun faktanya yang telah di tanamnkan dan di gambarkan oleh masyarakat dan media malah menunjukan seakan – akan perempuan itu akan bernilai kecantikannya jika memiliki kulit putih, berambut panjang hitam dan lain sebagainya. Penelitian ini menggunakan metode semiotika untuk menganalisis objek penelitian. Objek penelitian dalam penelitian ini adalah iklan Citra Tone Up Cream Indonesia. Objek penelitian ini dianalisis dengan menggunakan analisis semiotika Roland Barthes yang mengembangkan pemikiran dari Ferdinand De Saussure. Tujuan dari penelitian ini adalah untuk mengetahui penggambaran kulit perempuan ideal Indonesia dalam iklan Citra. Analisis yang dilakukan yaitu melalui tanda yang muncul dari cuplikan adegan-adegan yang diambil dalam iklan Citra mulai dari ekspresi gerak tubuh, dan kombinasi warna yang digunakan. Dari hasil penelitian tersebut dapat di simpulkan bahwa iklan citra merepresentasikan makna cantik dengan memiliki kulit putih cerah dan tidak belang hal ini mengikuti stereotype yang berlaku di masyarakat Indonesia yang mana perempuan cantik ialah mereka yang memiliki kulit putih dan cerah.
Proses Pendirian Radio Komunitas Suara Edukasi oleh Universitas Muhammadiyah Yogyakarta di Kulon Progo di Masa Pandemi Covid-19 Lia Dominica; Laila Fauziah; Anggita Indah Pramesti
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11800

Abstract

Radio Suara Edukasi merupakan bagian dari program Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M) yang dilakukan Universitas Muhammadiyah Yogyakarta melalui kegiatan Kuliah Kerja Nyata (KKN). Penelitian ini bertujuan untuk mengetahui bagaimana proses pendirian radio komunitas suara edukasi oleh Kuliah Kerja Nyata Universitas Muhammadiyah Yogayakarta di Kulon Progo. Metode penelitian yang digunakan dalam penilitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Hasil penelitian menunjukkan bagaimana proses pendirian radio yang dilakukan oleh KKN Universitas Muhammadiyah Yogyakarta di masa pandemi Covid 19. Radio yang didirikan oleh kelompok KKN Universitas Muhammadiyah Yogyakarta diberi nama Radio Suara Edukasi, dimana radio ini menyiarkan materi pendidikan melalui audio yang sudah di rekam dan juga melalui tahap editing, kemudian disebarluaskan melalui aplikasi atau streaming. Radio Suara Edukasi merupakan radio komunitas dikarenakan hanya akan digunakan untuk kepentingan siswa di sekolah-sekolah dari TK, SD sampai SMP di daerah Kokap Kulon Progo.
Research on Social Media Tourism Marketing in the Post-epidemic Period Xie Xiaoluan
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11914

Abstract

Since 2020, the outbreak of covid-19 has changed the operation mode of many industries, and also has a great impact on the global tourism industry. At the same time, it also promotes the transformation of the tourism industry, which is more dependent on the real economy, to the Internet economy. The use of social media for tourism marketing is a hot spot in recent years, and the outbreak of the epidemic has intensified the development of this model. This paper analyzes the characteristics of social media to explain why it is more suitable for tourism marketing than traditional media, and summarizes the tourism marketing strategies and means of social media. Social media has rich forms of expression, such as text, pictures, audio, video, live broadcast, etc., which can be selected according to the nature of tourism destination. Through the use of precision marketing, word-of-mouth marketing, celebrity effect and other marketing strategies, it can also improve the audience's willingness to travel during the post epidemic period, and promote the recovery and development of tourism.
Turn Threats into “Treatments”? Social Bots’ Possible Applications in Health Communication during Pandemics Zhenling Sun
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11915

Abstract

COVID-19 pandemic is a global Crisis, social media platforms have been a significant site of getting information and arouse discussions. However, social bots have risen on the online social networks, social bots are applications that existing in cyber space merely and they can mimic human users to interact with you following their own logic, there are the features of “Intangible”、“personate” and “automatic”. Evidence suggests that social bots did harm to the Health Communication during COVID-19 pandemic, researchers found that social bots contributed to diffuse political issues stir negative emotions, spread rumor. Social bots often have a negative association, but there are many bots which perform benign tasks. This study analysis the reasons bots performed badly in COVID-19 pandemic first, then discuss about how to turn the “threats” to “treatments”, proving that social bots can act as a positive role in different periods of Health Emergencies.

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