cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
DEWI SITI MAHMUDAH
Contact Email
dewismahmudah@gmail.com
Phone
+6281259818947
Journal Mail Official
dewismahmudah@gmail.com
Editorial Address
JL. DUKUH KUPANG BARAT I NO. 216-218 SURABAYA, JAWA TIMUR 60225
Location
Kota surabaya,
Jawa timur
INDONESIA
YOS SOEDARSO ECONOMICS JOURNAL
Published by UNIVERSITAS YOS SOEDARSO
ISSN : -     EISSN : 26849720     DOI : -
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
YOS SOEDARSO ECONOMICS JOURNAL (YEJ) Merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi, Universitas Yos Soedarso dengan ISSN: 2684-9720. YEJ mengkhususkan diri pada topik yang berkaitan dengan Pengembangan Ilmu Ekonomi & Manajemen Berdasarkan Hasil Penelitian. Kami mengundang dosen, peneliti, pelajar, praktisi dan akademisi untuk ikut berkontribusi pada jurnal tersebut. Kirimkan artikel Anda melalui sistem pengiriman online: https://ejurnal.uniyos.ac.id/ Informasi lebih lanjut: E-mail: yossoedarsoeconomicsjournal@gmail.com Website: https://ejurnal.uniyos.ac.id/ Alamat: Jl. Dukuh Kupang Barat I No. 216-218 Surabaya, 60225
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2023): April 2023" : 3 Documents clear
IKLAN SEBAGAI FAKTOR PENGGANGGU KENYAMANAN PENGGUNA MEDIA DARING Siswanta; Maya Sekarwangi; Aris Triharyanto
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 1 (2023): April 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explains the attitude of students accessing digital media to advertising impressions on digital media. Primary data collection was carried out by conducting in-depth observations and interviews with informants, and students accessing digital media through smartphones. By using the purposive sampling data snippet technique, the determination of informants is made aware of a number of criteria, namely students who actively access digital media via smartphones, have a sufficient understanding of English, have and are active in social media communication networks, and are active as internet accessors for distance learning purposes. The data from the study showed that not all students who access digital media refused the presence of advertisements. Rejection of ad impressions is based on consideration of the extent to which the appearance of such advertisements interferes with the convenience of the online media communication process. Keywords: Communication Noises; Advertising; Digital Media; Internet.
Pengaruh Kompetensi dan Kompensasi Terhadap Kinerja Karyawan (Studi pada Karyawan PT. BPR Panji Aronta Jombang) Deni Widyo Prasetyo
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 1 (2023): April 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of competence, and compensation variables on the performance of employees of PT. BPR Panji Aronta. Data collection was carried out by distributing questionnaires, interviews, observations, and documentation. This study uses a quantitative approach with explanatory research methods which are carried out through data collection in the company. The population used is PT.BPR Panji Aronta employees, totaling 31 employees. The sampling technique used was the saturated sample technique. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and coefficient of determination (r2). This study obtained the results that work discipline has a positive and significant effect on employee performance, while organizational commitment has a positive and significant effect on employee performance at PT. BPR Panji Aronta. Keywords: Competence; Compensation; Employee Performance.
ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL TIK TOK DALAM MENINGKATKAN PENJUALAN PRODUK ONLINE SHOP Anindya Prastiwi Setiawati; Budi Andreanto
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 1 (2023): April 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze digital marketing strategies through TikTok social media in increasing sales of online shop products at ETHICA.official Surabaya. This research is field research with a qualitative descriptive approach, the data used is primary data and secondary data. With data collection techniques in the form of interviews, observation, questionnaires and documentation. The population used was 6 ETHICA.official Surabaya managers. and the sample to see consumer responses was 47 people with indicators of respondents who had made purchases in the last month. The results of this research are advertising using Tik Tok social media, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees. Publicity in the form of the SFS (shotout for shotout) community and also cross-promotion between fellow online shop businesses. With this concept, ETHICA.official Surabaya's sales are able to increase every year. The promotional activities carried out by ETHICA.official Surabaya are also appropriate so that consumers do not need to be afraid of being deceived in transactions with ETHICA.official Surabaya because the basic business of ETHICA.official Surabaya is an online shop because of the availability of the ETHICA.official Surabaya store. Turi Market, 3rd Floor Surabaya, Surabaya City, East Java. Apart from that, the sales implementation of ETHICA.official Surabaya is honest and avoids false promotions, does not hide defects in goods and keeps promises.

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2024): Agustus 2024 Vol. 6 No. 1 (2024): April 2024 Vol. 5 No. 3 (2023): Desember 2023 Vol. 5 No. 2 (2023): Agustus 2023 Vol. 5 No. 1 (2023): April 2023 Vol. 4 No. 3 (2022): Desember 2022 Vol. 4 No. 2 (2022): Agustus 2022 Vol. 4 No. 1 (2022): April 2022 Vol. 3 No. 3 (2021): Desember 2021 Vol. 3 No. 2 (2021): Agustus 2021 Vol. 3 No. 1 (2021): April 2021 Vol. 2 No. 3 (2020): Desember 2020 Vol. 2 No. 2 (2020): Agustus 2020 Vol. 2 No. 1 (2020): April 2020 Vol. 1 No. 3 (2019): Desember 2019 Vol. 1 No. 2 (2019): Agustus 2019 Vol. 1 No. 1 (2019): April 2019 More Issue