Journal of Management and Business Insight
Journal of Management and Business Insight (JOMBI) is a peer-reviewed journal published two times per year (May and November) by the Faculty of Economics and Business, Ahmad Dahlan University, Indonesia. This journal is intended to be the journal for publishing articles reporting the results of research on management. Journal of Management and Business Insight (JOMBI) invites manuscripts in the various topics include, but not limited to functional areas of Business Ethics, Entrepreneurship, Financial Management, Human Resources Management, Management Information System, International Business, Knowledge Management, Innovation Management, Marketing Management, Operational Management, Strategic Management, Islamic Management, Technology Management, Sustainable Management.
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<![CDATA[The influence of price, e-service quality, and brand image on online purchasing decisions ]]>
<![CDATA[Sahar, Rahmanwali]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1135
<![CDATA[Purpose-Technological advances have now penetrated various sectors of life, including online buying and selling transactions. This provides convenience to consumers because they can make product purchases from anywhere and anytime. Many supporting factors influence consumer decisions when making online purchases. This study aims to analyze the effect of price factors, electronic service quality, and brand image on online purchasing decisions. Design/Methodology/Approach-This study analyzes online purchasing decisions for cosmetics consumers in Asia. Sampling in this study used a cluster random sampling technique, where respondents in certain areas could become research respondents, and 137 respondents were obtained. The data collection method uses a questionnaire distributed online. Then, the analytical tool used is Smart PLS with the bootstrapping process. Findings-The results prove that the three factors analyzed are proven to have a positive effect on online purchasing decisions. Based on these results, producers must pay attention to price, e-service quality, and brand image factors to encourage an increase in the number of consumer purchases. Because transactions are carried out online, there are many factors that consumers consider before making a purchase, including the three factors examined in this study. Research limitations/implications-The limitation of this study is that the number of respondents still needs to be more minimalist in number. In addition, the respondents do not represent every country in the Asian region. This makes the results of this study unable to describe the picture of consumers in Asia making online purchase decisions. The object of research is also still classified as general, namely cosmetic consumers, not mentioning a particular brand so that it can be more specific. Originality/value-This research is still very minimal conducted by previous researchers who use the object of cosmetic consumers in the Asian region. Generally, previous studies used different objects or in a country.]]>
<![CDATA[The effect of transformational leadership on employee creativity: The mediating role of intrinsic motivation ]]>
<![CDATA[de Jesus, Isac da Costa]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1136
<![CDATA[Purpose-Global business progress creates intense competition. Many factors can be used as a foundation in winning the competition, one of which is the role of human resources or employees in the organization. Therefore, employees must continue to be paid attention to and improve their ability to work, so that they can reach a certain level of creativity. This study analyzes employee creativity measured based on the role of transformational leadership with intrinsic motivation as a mediator. Design/Methodology/Approach-This study analyzes the level of creativity in employees of Bank Syariah Indonesia Sudirman Branch Office Yogyakarta, Indonesia. The number of research samples was 46 respondents. The sample was selected using the saturation method or using the entire population as a sample. Then the research data was obtained using a questionnaire. The analytical tool used in this research is Smart PLS version 4. Findings-The findings showed that employee creativity was positively impacted partially by transformational leadership and intrinsic motivation. It has also been proved that transformational leadership improves intrinsic motivation. This research also proves how motivation plays a mediating role in the relationship between transformational leadership and employee creativity. Research limitations/implications-This research is only limited to employees of Bank Syariah Indonesia Sudirman Branch Office Yogyakarta, Indonesia, so it can be said that it cannot be used as a foundation for assessing the creativity of other branch employees. In addition, this study uses the object of Islamic banks, so it cannot be used as a description of conventional employees in Yogyakarta. Originality/value-This research is still very minimal and conducted by previous researchers who used the object of Bank Syariah Indonesia Sudirman Yogyakarta Branch Office employees. Generally, previous studies used the object of different branch offices or used conventional banks.]]>
<![CDATA[Attitude, subjective norms, and environment friendly as antecedents of customer purchase behavior ]]>
<![CDATA[Hafidzah, Fitri Nur]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1149
<![CDATA[Purpose-Consumer purchasing behavior towards a product is certainly influenced by various factors, both internal and external. This study aims to determine the effect of attitudes, subjective norms, and environment friendly on consumer purchasing behavior. These factors have a positive impact on consumer purchasing behavior. Design/Methodology/Approach-This research focuses on Tokopedia e-commerce users in Yogyakarta, Indonesia. The total research sample consists of 96 respondents, who were surveyed using a purposive sampling technique. The research data is primary data obtained through questionnaire distribution. Data analysis was carried out using SPSS version 25. Findings-The results of this study prove that attitude has a positive but insignificant effect on consumer purchasing behavior. Subjective norms and a friendly environment have a partial positive impact on consumer purchasing behavior. The subjective norms adopted by consumers and their concern for the environment influence consumers when purchasing a product. However, this attitude has proven insignificant in influencing consumer purchasing behavior because other factors, such as the other two variables, are more significant in influencing consumer purchasing behavior. Research limitations/implications-The research is limited to a small number of respondents and only examines users of the Tokopedia e-commerce application in Yogyakarta, Indonesia. Therefore, the results of this study cannot be used as a reference to describe consumer purchasing behavior among e-commerce users in general and in various regions of Indonesia. Originality/value-Previous research has not analyzed the factors that influence consumer purchasing behavior as in this study, especially for Tokopedia e-commerce users in Yogyakarta. Previous research analyzes different aspects and uses different research objects as well.]]>
<![CDATA[The effect of customer experience, place attachment, customer satisfaction, and word-of-mouth on revisit intention ]]>
<![CDATA[Rahmatullah, Arwin Yafi]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1187
<![CDATA[Purpose-E-commerce companies need to pay attention to the level of revisit intention on the services they provide. This ensures that their services can pay attention to consumer loyalty to continue making transactions on the service. This study aims to analyze the effect of customer experience, place attachment, customer satisfaction, and word-of-mouth on revisit intention for active users of Shopee e-commerce in Indonesia. Design/Methodology/Approach-This study analyzes revisit intention in active users of Shopee e-commerce in Indonesia. The sample of this study consisted of 130 respondents. Research data was collected using an online questionnaire with a Likert scale. Data analysis was done using SPSS version 25 to test validity, reliability, and research hypothesis testing. Findings-This study proves that all four hypotheses were accepted or supported. Customer experience, place attachment, customer satisfaction, and word-of-mouth are each partially proven to affect revisit intention positively. These four factors can increase consumers’ intention to revisit Shopee e-commerce sites in online buying and selling transactions. Research limitations/implications-The results of this study can be used as a reference for e-commerce companies to improve consumers’ revisit intentions. Revisit intention is essential for e-commerce companies to maintain consumer loyalty and attract new consumers to buy and sell transactions through e-commerce. Originality/value-There is no research on revisit intention that uses similar variables as in this study. Previous research analyzed factors that were different from those in this study. In addition, previous studies used objects in e-commerce that differed from this study.]]>
<![CDATA[The effect of work-life balance, work environment, and workplace spiritually on work engagement ]]>
<![CDATA[Asmawati, Nanda]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1200
<![CDATA[Purpose-Employees are essential to running the operational process and achieving goals. Therefore, it is essential to pay attention to the factors that affect employee performance, especially their engagement at work. This study aims to analyze the influence of work-life balance, work environment, and spirituality in the workplace on work engagement. Design/Methodology/Approach-This study analyzes work engagement among employees of Amanah Anda Company located in Yogyakarta, Indonesia. Data was obtained from 87 employees using a questionnaire. Then, the research data was processed using SPSS software. Findings-This study found that work-life balance and spirituality in the workplace can have a positive effect on work engagement. Increasing work-life balance and workplace spirituality can increase employee work engagement. The work environment in this study proved not to affect work engagement, so the condition of the work environment does not affect employee work engagement at work. Research limitations/implications-This research is limited to Amanah Anda Company employees engaged in a self-service business venture in Yogyakarta, Indonesia. The results of this study cannot be used to generalize work engagement to all self-service businesses in Yogyakarta. Originality/value-This research focuses on employees of Amanah Anda Company, located in Yogyakarta, and similar research has never been done before. Other studies determining work engagement use different business models, so this research has never been done before.]]>
<![CDATA[The mediating role of customer satisfaction on the effect of service quality on post-purchase intention ]]>
<![CDATA[Aziz, Agus Abdul]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1190
<![CDATA[Purpose-This study aims to analyze the relationship between service quality and post-purchase intention, with customer satisfaction as a mediating variable, specifically targeting provider Telkomsel users in Indonesia. Design/Methodology/Approach-Data were collected from user provider Telkomsel in Indonesia and the number of respondents obtained was 96. This study used Smart PLS for data analysis, examining correlations between variables, and assessing moderation effects. Findings-This study's findings indicate a positive relationship between service quality and post-purchase intention among provider Telkomsel users in Indonesia. In addition, customer satisfaction is proven to mediate this relationship. Research limitations/implications-This study still has limitations despite its contributions. The results are based on data collected from Telkomsel provider users in Indonesia, so they cannot be used to describe the consumer behavior of providers other than Telkomsel in Indonesia. Future research can increase the sample size and choose other providers to increase the variation in the results of this study. Originality/value- This study contributes to previous research by filling the gap and providing new insights into the factors that influence post-purchase intention, especially in the context of Telkomsel provider users in Indonesia. This study considers service quality and customer satisfaction as mediators by uncovering the mechanisms underlying post-purchase intention.]]>
<![CDATA[Financial management practices and life satisfaction: The mediating role of financial satisfaction ]]>
<![CDATA[Hidayat, Taufik]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1296
<![CDATA[Purpose-Every individual desires to fulfill all life satisfaction with their income. With their income, each individual needs to recognize financial management practices to achieve their life satisfaction. According to certain research, life satisfaction is impacted by financial management practices and financial satisfaction. By using good financial management practices, one can attain both financial and life satisfaction. This study aims to analyze the role of financial management practices on life satisfaction with financial satisfaction as a mediator. Design/Methodology/Approach-This study used purposive sampling, which was selected based on certain criteria, and obtained 150 respondents. The research data collection used a questionnaire distributed online using Google Forms addressed to Bank Rakyat Indonesia employees in Yogyakarta, Indonesia. The analytical tool used was Smart PLS with a bootstrapping process. Findings-This study explains that financial management practices do not affect life satisfaction. Financial satisfaction has a positive effect on life satisfaction, and financial management practices positively affect life satisfaction through financial satisfaction as a mediating variable. Research limitations/implications-This research has limitations. The number of respondents is minimal, so it needs to be increased. The respondents do not represent all Bank Rakyat Indonesia employees in all regions of Indonesia. Therefore, the results of this study cannot interpret the condition of life satisfaction of Bank Rakyat Indonesia employees in all areas of Indonesia or bank employees in general. Originality/value-This research is still very minimal and was conducted by previous researchers who used the objects of Bank Rakyat Indonesia employees in Yogyakarta, Indonesia. Previous studies generally used different objects or were in certain regions.]]>
<![CDATA[Greenwashing and green brand equity: The moderating role of brand credibility ]]>
<![CDATA[Herawati, Baiq Candra]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1307
<![CDATA[Purpose-Changes in consumer interest patterns from conventional products to environmentally friendly products concern companies. Environmental issues are a concern for consumers and companies as evidence of increasing awareness of the environmental impact of a product. With the presence of environmentally friendly products, it is hoped that it can be one of the factors that preserve the environment while winning market competition. Based on this, this study seeks to analyze the effect of greenwashing on green brand equity while moderating brand credibility. Design/Methodology/Approach-This study analyzes the green brand equity of motorized vehicles in Indonesia. Sampling in this study used a purposive sampling technique, where respondents in certain areas were selected based on specific criteria, and 150 respondents were obtained. The data collection method uses a questionnaire distributed online. Then, the analytical tool used is Smart PLS with a bootstrapping process. Findings-The results prove that greenwashing has no positive effect on green brand equity, while brand credibility is proven to have a positive impact on green brand equity. Brand credibility has been proven to moderate (weaken) the relationship between greenwashing and green brand equity. Research limitations/implications-The limitation of this research is that the number of respondents still needs to be increased. In addition, respondents do not represent every motorcycle user in other regions of Indonesia. Therefore, the results of this study cannot yet describe the picture of motorized vehicle users in Indonesia when making purchasing decisions. The object of research is also still classified as specific, namely consumers of motorized vehicles, not using motor vehicles in general. Originality/value-This research is still very minimal conducted by previous researchers who used the object of motorized vehicle users in Indonesia. Generally, previous studies used different objects in certain regions.]]>
<![CDATA[Purchasing decisions: The effects of electronic word-of-mouth, product quality, and price ]]>
<![CDATA[Kristianto, Victorio Anandito]]>
<![CDATA[ Journal of Management and Business Insight Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/jombi.v2i2.1329
<![CDATA[Purpose-Every individual certainly wants to take care of their body to keep looking attractive. Currently, there are many types of cosmetic brands for body care. This raises various considerations for consumers when making purchases. Multiple factors influence consumer purchasing decisions. This study analyzes purchasing decisions influenced by electronic word-of-mouth, product quality, and price. Design/Methodology/Approach-The research sample was the entire community of Indonesia, who had purchased skincare products, totaling 90 respondents. The research sampling technique was purposive, and a questionnaire was distributed via Google Forms. Then, this research used SPSS to process the data. Findings-This study proves that only one of the three hypotheses developed is accepted. Electronic word-of-mouth has no positive effect on purchasing decisions. Product quality is proven to have a positive impact on purchasing decisions. Price is proven to have no positive effect on purchasing decisions. Research limitations/implications-The limitation of this study is that the number of respondents is still relatively small, so it needs to be increased. The research object is also still relatively specific, namely users of skincare products in Indonesia rather than users of skincare products in various regions of Indonesia. Therefore, the results of this study cannot represent the purchasing decisions of users of skincare products in general. Originality/value-This research is relatively rare among previous researchers, who used the users of skincare products in Indonesia, as the research object. Previous studies generally used skincare products of different brands or from other regions as their object of study.]]>
