cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Hamdi
Contact Email
muhammad.hamdi@mgm.uad.ac.id
Phone
-
Journal Mail Official
jombi@mgm.uad.ac.id
Editorial Address
Jalan Kapas 9, Semaki, Umbulharjo, Yogyakarta
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Journal of Management and Business Insight
Published by Universitas Ahmad Dahlan
ISSN : 30310261     EISSN : 30310253     DOI : https://doi.org/10.12928/
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Insight (JOMBI) is a peer-reviewed journal published two times per year (May and November) by the Faculty of Economics and Business, Ahmad Dahlan University, Indonesia. This journal is intended to be the journal for publishing articles reporting the results of research on management. Journal of Management and Business Insight (JOMBI) invites manuscripts in the various topics include, but not limited to functional areas of Business Ethics, Entrepreneurship, Financial Management, Human Resources Management, Management Information System, International Business, Knowledge Management, Innovation Management, Marketing Management, Operational Management, Strategic Management, Islamic Management, Technology Management, Sustainable Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
 4   5   6   7   8 
Green brand evangelism: The role of green brand attachment, attitudinal green purchase intention, and green brand loyalty Sinta Putri Anggraini; Arwin Yafi Rahmatullah; Amelindha Vania; Aris Kusumo Diantoro
Journal of Management and Business Insight Vol. 4 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v4i1.2216

Abstract

Purpose-Growing environmental awareness is driving green cosmetics companies to build strong relationships with consumers to foster sustainable brand support through green brand evangelism. However, this phenomenon is influenced not only by green attributes but also by consumers’ emotional and cognitive factors. This study examines the positive effects of green brand attachment and attitudinal green purchase intention on green brand evangelism, with green brand loyalty serving as a mediator. Methodology-This study focuses on Avoskin consumers in Indonesia, with a sample size of 173 respondents. All participants were selected using purposive sampling and met the established criteria. Data were collected via an online questionnaire and analyzed using SmartPLS 4.0, including validity and reliability tests, as well as hypothesis testing. Findings-The study found that green brand attachment and attitudinal green purchase intention can influence green brand evangelism and green brand loyalty. Green brand loyalty positively affects green brand evangelism and serves as a mediator linking the independent and dependent variables. Research Limitations-This study has limitations, including a relatively small sample size, a focus on a single product, Avoskin, and the examination of green brand loyalty only as a partial mediator. Future research is recommended to expand the sample size, conduct cross-brand comparisons, and develop a more complex mediation model. Novelty-This study contributes to the development of the consumer behavior literature by integrating social exchange theory and the theory of planned behavior to examine the factors that shape green brand evangelism. The findings reveal the role of green brand loyalty as a partial mediator, explaining the emotional aspect (green brand attachment) and the cognitive factor (attitudinal green purchase intention) in shaping green brand evangelism, within the context of green cosmetics in Indonesia. This area has not yet been extensively explored.
Digital leadership and safety management: Maximizing safety performance through employee competence Utik Bidayati
Journal of Management and Business Insight Vol. 4 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v4i1.2288

Abstract

Purpose-This study examines the mediating role of employee competence in the relationship between digital leadership, safety management, and safety performance in hospitals in Surabaya, Indonesia. In the era of digital transformation, hospitals must enhance patient and staff safety through digitally competent leadership and structured safety management systems. Methodology-A quantitative, multi-site cross-sectional design was applied in several hospitals in Surabaya, involving 161 healthcare workers who had worked for at least one year and were involved in safety-related decision making. Data were collected via an online questionnaire using a 1–5 Likert scale and analyzed with SmartPLS 4.0. Findings-The results show that safety management, digital leadership, and employee competence have positive and significant effects on safety performance, with employee competence mediating the impacts of digital leadership and safety management. These findings highlight safety management as a foundational capability, while digital leadership and employee competence act as complementary drivers of safety performance. Research Limitations-This study is limited to healthcare workers from several hospitals in Surabaya using a cross-sectional design, so generalizations to other regions and causal inferences should be made with caution. The reliance on perceptual data also has the potential to introduce subjective bias. Novelty-The study introduces and empirically tests the Digital–Safety–Competence Triad by integrating the Natural Resource-Based View and the Ability–Motivation–Opportunity framework in Indonesian hospitals, and offers practical guidance for hospital management to institutionalize digital safety monitoring, competence-based training, and systematic evaluation of safety performance.

Page 8 of 8 | Total Record : 72

 4   5   6   7   8 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 2 (2023) Vol. 1 No. 1 (2023)