cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
AS'ADI
Contact Email
asadi110390@gmail.com
Phone
+6289615107884
Journal Mail Official
jier.jurnal@gmail.com
Editorial Address
Perum Pesona Mutiara, Karangwidoro, Dau, Kabupaten Malang 65151
Location
Kab. malang,
Jawa timur
INDONESIA
Journal of Indonesian Economic Research
Published by Yayasan Lentera Avanya Nagari
ISSN : 29887844     EISSN : 30258782     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Indonesian Economic Research (JIER) is a scholarly journal that publishes scientific research on the theory and practice of economic studies. This journal is dedicated to publishing peer-reviewed, high-quality, context-related academic research on open-economy macroeconomics. It emphasizes rigorous analysis with an empirical orientation that is of interest to a broad audience, including academics and policymakers. We welcome theoretical, experimental (field or lab) and empirical contributions
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 37 Documents
 1   2   3   4 
Product Marketing and Small Business Research, 2006–2026: Growth and Collaboration Fragmentation Riefky Prabowo
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.402

Abstract

This study maps the development of product marketing and small business research between 2006 and 2026. While previous studies focused on specific topics like market orientation or digital adoption, this research examines how the field has evolved as an intellectual landscape. Using a bibliometric approach with Bibliometrix and VOSviewer, the study analyzed 886 Scopus-indexed articles selected from an initial 1,799 papers within the Business, Management, and Accounting subject area. The findings reveal that publication activity became more sustained after the mid-2010s. Keyword analysis shows the field is strongly anchored in marketing (126 appearances), followed by innovation (76), marketing strategy (49), and SMEs (49). Citation analysis indicates concentrated intellectual influence, led by the United Kingdom (1,694 citations), the United States (1,436), and Italy (1,313). Thematic mapping identifies commerce, small business, and sales as motor themes, while marketing, marketing strategy, and entrepreneurship serve as basic themes. Furthermore, the co-authorship network reveals fragmented collaboration across small author clusters. Ultimately, this study clarifies the growth, thematic structure, and collaboration patterns of the field, helping scholars and practitioners identify established themes, emerging digital topics, and future opportunities.
Analisis Self Determination Theory dalam Dinamika Kepemimpinan Kru Topi Jerami: Studi Kasus Film Anime “One Piece” Ach Muzajjad; Betty Rahayu; Wina Nurhayati; Aslichah Aslichah
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.415

Abstract

The purpose of this study is to examine the manifestation of Self Determination Theory (SDT) in the leadership dynamics of the Straw Hat Pirates in the anime One Piece, specifically how Monkey D. Luffy fulfills the needs for autonomy, competence, and relatedness with his teammates, and how this impacts their motivation and loyalty. The method used is an intrinsic case study design with a qualitative approach. This study analyzes six story arcs from 407 episodes using systematic thematic analysis based on the Self-Determination Theory framework. Data were collected through content analysis with clear operational criteria. Results indicate that Luffy's leadership consistently demonstrates autonomy support, competence development support, and deep relatedness cultivation, resulting in organismic integration, a condition where crew members internalize the collective mission as a crucial part of their personal identity. This pattern results in deep intrinsic motivation, transformative loyalty, spontaneous prosocial behaviors, and extreme resilience in adversity. Study limitations include challenges in generalizing findings from fictional narratives to real-life situations, absence of internal psychological data, and potential cultural bias in interpreting SDT constructs. Practical implications emphasize the importance of need-supportive leadership in modern organizations for developing human potential and maintaining high-performance teams.
Pengaruh Determinan Keputusan Pembelian Skincare Wardah di Shopee: Peran Produk, Review Konsumen, dan Promosi pada Mahasiswa Universitas Indo Global Mandiri Palembang Putri Putri; Hamid Halin; Siti Komariah Hildayanti
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.417

Abstract

The growth of the digital economy and the increasing use of e-commerce platforms have significantly changed consumer purchasing behavior, particularly in the skincare industry. This study aims to analyze the influence of product, consumer review, and promotion on the purchase decision of Wardah skincare through the Shopee platform, with a case study on students of Universitas Indo Global Mandiri (UIGM) Palembang. This research employs a quantitative approach with multiple linear regression analysis using SPSS v.27. Data were collected from 94 respondents through online questionnaires based on purposive sampling. The results show that product has a positive and significant influence on purchase decision (t=3.575, sig.=0.001), consumer review has no significant influence (t=1.527, sig.=0.130), and promotion has a positive and significant influence (t=2.602, sig.=0.011). Simultaneously, all three variables significantly influence purchase decision (F=95.166, sig.=0.000) with an Adjusted R² of 75.2%. These findings support the Theory of Planned Behavior (TPB) framework, in which product forms attitude, consumer review shapes subjective norms, and promotion enhances perceived behavioral control.
Dampak Gejolak Politik Demonstrasi 2025 Terhadap Volatilitas IHSG Sektor Perbankan dan Nilai Tukar Rupiah Doretia Deriana Ina Kii; Hendrik Suhendri; Yayuk Sulistiyowati
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.418

Abstract

This study aims to analyze the effect of political turmoil in the form of the 2025 demonstrations on the volatility of the Composite Stock Price Index (CSPI) and the Rupiah exchange rate in the banking sector in Indonesia. The study employs a quantitative approach using the event study method and volatility analysis. The research data consist of secondary data obtained from the Indonesia Stock Exchange, Yahoo Finance, and Bank Indonesia, with an observation period of five days during the demonstrations and five days after the 2025 demonstrations. The research sample consists of six state-owned banks selected using purposive sampling techniques. Data analysis was conducted using a paired sample t-test to examine differences in CSPI volatility and the Rupiah exchange rate before and after the demonstration events. The results indicate that the 2025 demonstrations had a significant effect on CSPI volatility and the Rupiah exchange rate. Statistical test results show a significant difference between the period during and after the demonstrations, with a significance value of 0.000 < 0.05. These findings indicate that political turmoil can affect capital market stability and macroeconomic conditions, particularly in the banking sector, which is sensitive to political and economic changes. This study supports signaling theory and semi-strong form market efficiency theory, which state that political information serves as a signal for investors in making investment decisions.
Influencer Marketing dan Marginal Propensity to Consume (MPC) Generasi Z Indonesia: Mediasi Impulsive Buying Tendency dan Moderasi Financial Literacy Fitriyah Dina Fatmawati; Humaidah Muafiqie
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.421

Abstract

This study examines the effect of influencer marketing on the Marginal Propensity to Consume (MPC) of Generation Z in Indonesia, incorporating the mediating role of impulsive buying tendency and the moderating role of financial literacy. A quantitative cross-sectional design with Partial Least Square – Structural Equation Modeling (PLS-SEM) was employed. The results demonstrate that influencer marketing positively and significantly affects MPC both directly and through the partial mediation of impulsive buying tendency. These findings confirm that influencer content exposure not only shapes purchase intention but measurably shifts the proportion of Generation Z's income converted into actual consumption. Conversely, financial literacy does not moderate the relationship between influencer marketing and impulsive buying tendency, indicating a significant knowledge-behavior gap within this segment. This study contributes an integrative framework bridging Keynesian consumption theory and digital marketing theory within Indonesia's digital economy context.
Pengaruh Good Corporate Governance, Profitabilitas, dan Leverage Terhadap Nilai Perusahaan pada Sektor Energi di BEI Tahun 2021-2024 Aisyah Saharani; Budi Setiawan; Emilda Emilda
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.430

Abstract

This study aims to analyze the effect of Good Corporate Governance (GCG), profitability, and leverage on firm value in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. The study uses a quantitative approach with an explanatory research design and secondary data obtained from annual financial reports and corporate governance reports. The sample was selected using purposive sampling techniques from energy sector companies listed on the IDX. Data analysis was carried out using multiple linear regression analysis after fulfilling the classical assumption tests. The results indicate that Good Corporate Governance, profitability, and leverage positively and significantly influence firm value, both partially and simultaneously. Therefore, the implementation of good corporate governance, increased profitability, and optimal leverage management are important factors in improving the firm value of energy sector companies in Indonesia.
Pengaruh EWOM, Social Media Engagement, dan Brand Image terhadap Keputusan Pembelian Skincare Avoskin Melalui Shopee Oleh Generasi Z Marisa Dwi Rahmawati; Siti Komariah Hildayanti; Fauziah Afriyani
Journal of Indonesian Economic Research Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v4i1.431

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Social Media Engagement, and Brand Image on purchasing decisions for Avoskin skincare products through the Shopee e-commerce platform among Generation Z consumers. This research used a quantitative method by distributing online questionnaires to Generation Z consumers in Palembang who had purchased Avoskin products via Shopee. The sampling technique applied was purposive sampling, with a total of 97 respondents. Data were analyzed using multiple linear regression through SPSS version 27. The findings indicate that Electronic Word of Mouth, Social Media Engagement, and Brand Image have positive and significant effects on purchasing decisions. Among these variables, Brand Image provides the strongest contribution in influencing consumer decisions. Furthermore, all independent variables simultaneously have a significant influence on purchasing decisions. These results demonstrate that consumer purchasing decisions are strongly affected by digital communication, social media involvement, and positive brand perceptions formed in consumers’ minds during the purchasing process. The study confirms that Electronic Word of Mouth and Brand Image are dominant factors influencing Generation Z consumers in purchasing Avoskin skincare products through Shopee. The findings also highlight the importance of maintaining effective digital marketing strategies to strengthen consumer trust continuously online.

Page 4 of 4 | Total Record : 37

 1   2   3   4 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): June Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 2 (2023) Vol. 1 No. 1 (2023)