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Muhammad Aswar Limi
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ijaserd@uho.ac.id
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+6282336590823
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ijaserd@uho.ac.id
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Jln. HEA Mokodompit Kampus Hijau Bumi Tridharma Anduonohu Kendari
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Kota kendari,
Sulawesi tenggara
INDONESIA
International Journal of Agricultural Social Economics and Rural Development (Ijaserd)
Published by Universitas Halu Oleo
ISSN : 27749126     EISSN : 27749126     DOI : https://doi.org/10.37149/ijaserd
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal of Agricultural Social Economics and Rural Development (Ijaserd, e-ISSN: 2774-9126) is an open-access issue published by the Department of Agribusiness, Faculty of Agriculture, Halu Oleo University Indonesia, since 2021. Ijaserd provides online media to publish scientific articles from research and development results in Agricultural Social Economics and Rural Development. This journal has been published by the Department of Agribusiness Faculty of Agriculture, Halu Oleo University, together with the Indonesian Agricultural Economic Association (PERHEPI/ISAE) International Journal of Agricultural Social Economics and Rural Development (Ijaserd) is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO. 79/E/KPT/2023, 11th May 2023, which is valid for 5 (five) years since enacted 2021 in Vol. 1 No. 1, 2021 to Vol. 5 No. 2, 2025
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 41 Documents
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The Impact of Kendari-Toronipa Tourism Access Road on Social Economic and Environmental Conditions (Study in Mekar Village, Bajo Indah Village and Leppe Village, Soropia Sub-District, Konawe Regency) Sitti Hajrah; Hesty Sukma Dewi
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i1.1540

Abstract

The construction of the Kendari-Toronipa tourism access road is one of the significant infrastructure projects in Southeast Sulawesi that is expected to boost the region's economic development. However, infrastructure development in coastal areas often poses significant risks to socio-economic and environmental conditions. This study aims to analyze the impact of the tourism access road on the socio-economic and environmental conditions of the coastal area in Soropia District, Konawe Regency, and formulate a program for improving the welfare of coastal communities based on the current socio-economic and environmental conditions of the coastal area in Soropia District. This research was conducted from January to May 2023. Data were collected through surveys, interviews, and field observations. The main variables analyzed include socio-economic conditions and the coastal environment. Data analysis was conducted using descriptive statistics. Preliminary results show that the construction of the Kendari-Toronipa tourism access road impacts the social, economic, and environmental aspects of Soropia. Improved accessibility, job shifts, and local business growth improve economic welfare. Settlement governance programs, MSME development, and land control maintain the balance of development and environmental sustainability.
Optimizing Catfish Marketing in Forest Communities of Ido Municipality (The Impact of Seasonality Storage and Pricing on Performance) Adebayo Samson Adeoye
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1598

Abstract

The challenges catfish marketers encounter due to the seasonality of catfish production in most rural areas have masterminded difficulty in free product distribution to consumers, which invariably hampers their income. Therefore, the study examined catfish marketing in Oyo state, Nigeria. A multistage sampling technique was adopted to select sampled respondents. First, five wards were selected purposively out of 10 in the study area. Next, 10 markets were randomly selected evenly from each ward. Finally, 120 marketers were selected from each of the sampled markets. The questionnaire was adopted for data collection on the demographic characteristics of respondents, marketing channels available, gross margin estimation of catfish marketing, factors influencing catfish marketing, and constraints on catfish marketing. Data was analyzed using frequencies, percentages, mean scores, gross margin, linear regression, and benefit-cost ratio (BCR). Key findings indicate that 74% of respondents earn between ₦200,000 and ₦400,000 ($476 - $952) monthly, with a gross margin of 64.4%, meaning marketers retain $0.644 for every revenue. The analysis showed that the identified influencing factors could explain 58% of variations in catfish marketing. The benefit-cost ratio (BCR) was found to be 1.41:1, indicating a positive return on investment, with marketers retaining approximately ₦1,453,056 from their activities. However, constraints such as seasonality, high transportation costs, and inadequate cold storage facilities were significant hurdles. Therefore, establishing commodity markets in rural areas to enhance connections between fish farmers and buyers, promoting stakeholder partnerships, and providing training on product quality and storage were recommended. These measures aim to improve the efficiency and profitability of catfish marketing.
The Stunting Prevention Analysis (From Food Technology Training and Circular Economy Plan) Indah Epriliati; Julius Runtu; Paini Sri Widyawati
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1611

Abstract

Stunting is a latent problem, and Indonesia is still struggling to get out of this situation. It falls into the category of chronic stunting due to a lack of balanced nutritional intake. The motto "CeTing MaS BuLe," which means everyone should eat vegetables, fruits, and catfish to prevent the prevalence of stunting, has encouraged people to eat better food in Petiken Village, Gresik, Indonesia. Food diversification is one of the opportunities to encourage children to get a balanced nutritional intake supervised by the Puskesmas, where health cadres spearhead the program. This study was conducted to implement a stunting prevention program with the motto CeTing MaS BuLe through food technology training to improve food diversity skills using catfish, vegetables, and fruits to know the difference in knowledge towards the stunting prevention program with the motto CeTing MaS BuLe and know the sustainable circular economy plan conducted in June-October 2024. The cadres involved consisted of 40 women. Two sets of questionnaires on food science-technology and competency improvement were completed by respondents before and after the training to investigate the variables of knowledge improvement and competency improvement in developing food diversification skills. Data analysis consisted of a two-sample paired t-test and qualitative descriptive adjusted to the indicators of transformative education. The results showed that 80% of the respondents increased their knowledge acquisition scores compared to before the training, and the food diversification skills transformed into very high food products observed in the food competition. However, the paired sample test for competence did not increase significantly after 5 weeks as the earliest evolutionary capacity development. Nutritionally, the product provides 0.98-60.25% protein of the Nutritional Adequacy Rate (RDA) with a production cost of 270-3,333 rupiah/20g. A food production unit called "Dapur Sehat PMT Lokal" has been piloted on a small scale with a 30% rate of return and is considered a potential hub for an economic turnaround plan that can be scaled up over the next 2 years.
Socio-Economic Analysis of Rice Farmers in the New Normal Era in Tabir Lintas Sub-District Merangin District Evo Afrianto; Aprilia Susanti; Pitriani Pitriani; Lili Suryani
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1643

Abstract

The COVID-19 pandemic has significantly impacted the agricultural sector, especially for small-scale farmers in rural areas who face challenges in maintaining the sustainability of their farming businesses. Koto Baru Village, Tabir Lintas Sub-district, Merangin District, is the only village actively growing paddy rice during the pandemic. This condition is interesting to study in farmers' social and economic contexts during the transition era to the New Normal. This study aims to analyze the socio-economic conditions of wet-rice farmers and assess the feasibility of farming in the New Normal era of the COVID-19 pandemic. This research was conducted using the survey method from January 30 to March 1, 2021. The research sample was 54 farmers selected from 105 farmer group members by proportional random sampling. The variables studied included the level of education, income, number of family dependents, health, overall socio-economic aspects of farmers, and aspects of farm business feasibility. Primary data were collected through interviews with structured questionnaires, while secondary data were obtained from relevant agencies and supporting literature. Data analysis was done descriptively using a Likert scale to describe farmers' socio-economic conditions. The feasibility of farming was analyzed through a financial approach, including the calculation of total costs, revenue, income, and R/C ratio analysis. The results showed that most farmers were in the low socio-economic category, with limited education, low income, and high family dependency. Nevertheless, wetland rice farming still shows promising economic value based on the results of financial calculations.
The Welfare Level of Rubber Farmers During the Covid-19 Pandemic (Case Study in Bathin II Babeko District Bungo Regency) Isyaturriyadhah Isyaturriyadhah; Kris Mahyudi; Asminar Asminar
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1644

Abstract

The COVID-19 pandemic has significantly impacted the agricultural sector, especially the welfare of rubber farmers who depend on production and market access. Supply chain disruptions, falling commodity prices, and mobility restrictions are the main challenges faced by farmers. This study aims to determine the welfare level of rubber farmers during the COVID-19 pandemic with a case study in Suka Makmur Village, Bathin II Babeko District, Bungo Regency, Jambi Province. The research was conducted from February 15 to March 15, 2021. The research location was chosen purposively because it has the region's highest level of rubber production. The population in this study was 400 rubber farmers, and the number of respondents was as much as 10% or 40 people, as determined by random sampling. The data used consisted of primary data obtained through interviews using questionnaires and secondary data obtained from relevant agencies. This study used a quantitative descriptive approach to analyze eight variables of welfare indicators according to the Central Bureau of Statistics: population, health and nutrition, education, employment, consumption levels and patterns, environment, poverty, and social. The analysis used a Likert scale to measure respondents' perceptions of each indicator. The results showed that all indicators were in the high category, with an overall mean value of 177.975. This shows that, in general, rubber farmers in Suka Makmur Village were able to survive socioeconomically during the pandemic. These results provide an empirical picture of the dynamics of farmer welfare amid a global crisis that can be used as a reference in formulating policies for the protection and empowerment of farmers in the future
Forestry-Based Flood Mitigation and Residents’ Well-Being in South-Western Nigeria Adebayo Samson Adeoye; Ismail Olabisi Azeez
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 5 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v5i1.1680

Abstract

Flooding’s impacts are well-known, but environmental consequences in South-Western Nigeria and alternatives to costly engineering solutions must be examined. Hence, assessing residents’ perception of flooding on social well-being and forestry-based mitigation approaches in flood-prone communities of South-western Nigeria. A four-stage sampling approach was adopted for the study. The first three stages involved strategic selection in the Nigerian states of Oyo, Ogun, and Lagos, where two Local Government Areas (LGAs) were chosen in each state, leading to 22 communities in each of the LGAs, based on past flood incidences. In stage four, a household listing was used to select 250 households for questionnaire administration in 2021 systematically. Using the following analytical tools, data were analysed using descriptive statistics, ranking, and chi-square at α0.05. Findings revealed that majority of residents (72.8%) were indigene, have been resident in the flood-prone locality for at least 16 years (52.4%), married (74.4%), aged between 21 and 50 years (78.4%) and living in households of between 5 and 8 persons (62.8%). Furthermore, residents’ well-being indicators reveal significant shortcomings, except for positive social connections, education, and sanitation facilities trends. The study also identified tree planting, tree conservation in the upland areas, sustenance of the natural environment, and stabilisation of stream banks using vegetation as a nature-based solution to flood mitigation, depending on residents’ indigeneity, years of residing in the study community, and marital status. To ensure sustainable forestry practices that mitigate floods in the study area, it is crucial to have environmental and forestry agencies involved.
Determinants of Consumer Purchasing Decisions for Vanilla Products (A Case Study of Vanilla Global Indonesia) Sulung Anugerah Sahara; Erlin Widya Fatmawati; Endro Puji Astoko
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 5 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v5i1.1800

Abstract

Vanilla is a high-value commodity with significant demand in domestic and international markets, making consumer behavior an essential aspect of its marketing strategy. Understanding the factors that drive purchasing decisions can help businesses like Vanilla Global Indonesia optimize their offerings and marketing efforts to meet consumer needs effectively. The purpose of this research is to determine the characteristics of consumers of vanilla products at Vanilla Global Indonesia and to find out what factors influence the decision to purchase vanilla products at Vanilla Global Indonesia. This research was carried out in 2023 with 50 respondents from consumers who made purchase decisions at Vanilla Global Indonesia, with an age qualification of more than 17 years. Regression analysis with classical assumption tests is used in this study to see the variables of quality, price, packaging, and promotion, and their influence on purchasing decisions for Indonesian global vanilla products. This research shows that 20 people came from Korea, and the number of customer respondents with a D3 education level is as many as 20 people, with customers having a chef job level of 21 people. This analysis showed that quality, price, packaging, and promotion positively affect purchase decisions, which means that if the variable increases, then the consumer's purchasing decision for Vanilla will also increase. The product quality variable significantly influences consumer purchasing decisions for Vanilla, with a coefficient of 0.470.
The Effect of Rainfall Changes on Maize Production in Southeast Sulawesi in 1990-2024 Hesty Sukma Dewi; Sitti Hajrah
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1886

Abstract

Climate change, reflected in rainfall fluctuations, has become a significant challenge to the sustainability of maize production systems in the tropics. As one of the nation's strategic commodities, maize is highly vulnerable to climatic disturbances, especially changes in rainfall that affect soil water availability, pest and disease distribution, and yield quality and quantity. Previous research shows that rainfall that does not match the physiological needs of plants can reduce productivity, either due to extreme drought or excessive rain during critical growth phases. This study empirically analyzes the impact of rainfall on maize production in Southeast Sulawesi Province from 1990 to 2024. The research was conducted in February and March 2025, using a quantitative approach with a simple regression analysis method. The data used are secondary data on corn production (in tons) and annual rainfall (in mm), obtained from the Central Bureau of Statistics and the Agriculture Office of Southeast Sulawesi Province. The independent variable in this study is rainfall, while the dependent variable is maize production. The analysis results indicate that rainfall has a positive and significant influence on maize production, with a regression coefficient of 26.418 and a significance level of 0.037. Although the Adjusted R Square value is only 0.099, this result confirms that rainfall is one of the crucial factors contributing to the variability of maize yields from year to year. This finding provides an essential basis for designing evidence-based agricultural adaptation strategies in response to future climate change challenges.
The Consumer Perceptions of Digital Marketing for Agricultural Products in Kendari City Dimas Muhammad Taufiq; Surni Surni; Weka Gusmiarty Abdullah
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1905

Abstract

Digital marketing has grown rapidly as an integral part of marketing strategies in the digitalization era, and the agricultural sector is no exception. However, studies on consumer perceptions of agricultural products towards the application of digital marketing, especially in the Kendari area, are still limited. This study aimed to determine consumers' perceptions of agricultural products towards digital marketing in Kendari City. The research was conducted from January to March 2024, involving 70 respondents who are consumers of agricultural products in Kendari City. The research variables included Search Engine Marketing, Pay Per Click, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. Data collection used a questionnaire with a Likert scale, while data analysis was carried out using descriptive statistical methods. The results showed that overall, consumer perceptions of digital marketing for agricultural products in Kendari City had a mean value of 4.00 (good category), with the highest mean value in Social Media Marketing (4.32) followed by Search Engine Marketing (4.33), Content Marketing (4.31), Affiliate Marketing (3.91), Pay Per Click (3.63), and the lowest Email Marketing (3.51). These findings illustrate that digital marketing is highly relevant to consumers of agricultural products, but not all digital marketing strategies are perceived optimally by consumers.
Analysis of the Influence of Marketing Mix on Purchasing Decisions for Ornamental Plants Using Chi-Square in Kendari City Dimas Muhammad Taufiq; Agustono Slamet
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i2.1937

Abstract

Public interest in ornamental plants continues to increase along with the trend of green lifestyle and urbanization. These changes encourage businesses to refine their marketing strategies to better attract consumers. The marketing mix, which includes elements of product, price, promotion, and place, is believed to play a significant role in influencing purchasing decisions for ornamental plants. However, the influence of each element has not been widely studied empirically in Eastern Indonesia, especially Kendari City. This study employs Chi-Square analysis to examine the impact of the marketing mix on purchasing decisions for ornamental plants. This research was conducted from January to April 2024 in Kendari City with a descriptive quantitative approach. The research sample consisted of 50 respondents selected purposively, namely consumers who had purchased ornamental plants in the last three months. The independent variables in this study include product, price, place, and promotion, while the dependent variable is the purchase decision. The analytical tool used is the Chi-Square test to determine the relationship between each element of the marketing mix and purchasing decisions. The analysis results indicate that the product and place variables are significantly related to the purchase decision for ornamental plants, whereas price and promotion do not have a significant influence. These findings provide a preliminary understanding of consumer preferences for ornamental plants in the local market, offering a basis for developing more effective and evidence-based marketing strategies in urban areas.

Page 3 of 5 | Total Record : 41

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