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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 13 Documents
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Search results for , issue "Vol. 1 No. 4 (2022)" : 13 Documents clear
ANALISIS KINERJA MELALUI PELATIHAN MAHASISWA MAGANG Sayyida, Ridha Ahda; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.09

Abstract

All internship students at PT. Bank Sinarmas, Tbk UUS Malang Branch did not reach the specified target. On average, students are only able to get a target of 36%. This is still considered very far from meeting the targets set by PT. Bank Sinarmas, Tbk UUS Malang Branch. The acquisition data that has been disclosed is not in line with the training provided by PT. Bank Sinarmas, Tbk UUS Malang Branch where one of the objectives of the training is so that students are able to meet the targets set by Bank Sinarmas. This research was conducted using a descriptive qualitative approach which was carried out at PT. Bank Sinarmas Tbk Sharia Business Unit Malang Branch in August – October 2022. The subjects in this study consisted of 49 Internship Students in the Independent Campus Independent (MBKM) Non-DIKTI 2021 – 2022 Certified Internship program at PT. Bank Sinarmas Tbk, Sharia Business Unit (UUS) Malang Branch by taking 5 (five) students as samples who were used as informants as an interpretation of the number of working groups. The results of the study stated that the dimensions of quality, quantity, timeliness, independence and commitment in training had a positive impact on improving performance. Meanwhile, the dimensions of training effectiveness do not have a large enough impact on performance.
STRATEGI PENGEMBANGAN SUMBERDAYA MANUSIA DI ERA PERSAINGAN INDUSTRI MEDIA Saniyah, Salsabillah Putri; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.03

Abstract

The competition in the media industry in the digital disruptive era is getting tougher, including KG Media as one of the players in the media industry that is quite calculated. Therefore, human resources are needed who have technical skills, human skills, and managerial skills. This can be done through continuous training. This research is a qualitative research with a descriptive approach that aims to analyze the employee development program implemented by KG Media. Collecting data from this study using observation and documentation techniques. The results of this study indicate that the development of human resources at KG Media in the "future program for business development" program has been designed comprehensively, coherently and has a strong scientific basis, starting from the planning stage to evaluation. The program has been running well and in accordance with the training needs of employees, this is based on the evaluation of the implementation of the program which shows that the attendance rate of participants is high, the material is relevant and there is a strong desire to attend further training. The results of this study contribute to the importance of training programs for human resource development in the media industry.
ANALISIS STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT DAN QSPM Wahdah, Ajeng Anis; Hapsari, Radhita Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.08

Abstract

One of the small things that can be done to reduce the negative effects of fast fashion on the environment is purchasing used goods. However, there are many companies engaged in used-goods sales do not survive; the dominating cause is failure in choosing marketing strategies. In order to avoid similar unwanted results, Twice Looker, a thrift shop business, needs to strengthen its marketing plan to create long-term business growth using SWOT and QSPM analyses. This descriptive case study uses primary data, acquired from interviews and documentation, and secondary data in forms of business documents and journals. They were analyzed using IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM. The results indicate that Twice Looker is on the fifth quadrant, which suggests the use of hold-and-maintain strategy, market penetration, and product development. Further, the results of the QSPM indicate that market penetration strategy is the most appropriate alternative, with the TAS value of 5.12. therefore, the management of Twice Looker are advised to enhance their marketing by formulating online sales promotion planning and to consistently conducting and continuing the said promotion.

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