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Arif, Moh. Erfan
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PENGARUH CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER EQUITY SEBAGAI VARIABEL MEDIASI Ningrum, Elzanty Dwi Kartika; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.011 KB) | DOI: 10.21776/jmppk.2022.1.1.4

Abstract

This study aims to answer the problem of how customer engagement affects on repurchase intention, how customer engagement affect customer equity, how does customer equity affect on repurchase intention, how customer engagement affects repurchase intention through customer equity. This type of research is causality research is research that is structured to examine the possibility of a causal relationship between variables. The analytical tool used is SEM which is operated through software SmartPLS. Tests in this study used validity, reliability, and hypothesis testing. Sampling technique uses non-probability sampling with purposive sampling method. The sample size used is 120 respondents with the provision that they have used the Shopee application at least twice, are aged more than or equal to 17 years and are people of Malang City. Based on the results of testing the four hypotheses, it can be concluded that the customer engagement has a positive and significant effect on repurchase intention, the customer engagement has a positive and significant influence on customer equity, the customer equity has which is positive and significant on repurchase intention, and variables customer engagement have a positive and significant influence on repurchase intention mediated by customer equity variables.
PENGARUH VIRAL MARKETING DAN BRAND AWARENESS TERHADAP INTENSI PEMBELIAN Arfandi, Mohammad Wilham; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.15

Abstract

Internet use in Indonesia has increased due to Covid-19 which requires all activities outside the home to be carried out online. Thus, there is an opportunity for each product to be promoted through the internet, be it social media or online shopping. The purposes of this research are to examine the effect of viral marketing and brand awareness on purchase intention. The type of this study is descriptive research that explains the characteristic and nature of the research. The sampling technique uses non-probability sampling and purposive sampling. The research collected data from 128 respondents by conducting a survey through online questionnaire. The research sample consisted of respondents aged over 18 years and respondents who had subscribed and were viewers (non-subscribers). to RANS Entertainment YouTube channel. SEM-PLS testing were used to analyzed the data with SmartPLS. From the results of the hypotheses testing, it can be concluded that viral marketing has not significant effect on purchase intention. Brand awareness has significant effect on purchase intention. In this study, it can be said that the viral marketing variable is not able to attract purchase intentions for Kopi Gilus Mix products while the brand awareness variable is able to attract purchase intentions.
THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH TO PURCHASE INTENTION Antarizkia, Ryan; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.12

Abstract

The increasing development of technology and the easier it is to access the internet make the digital world nowadays more and more popular. For companies, social media has become a new tool as a form of marketing strategy to convey messages, get feedback and also communicate directly with their consumers. This study was purposed to determine the effect of digital marketing and electronic word of mouth to purchase intention. This study is explanatory research which explains the connection between research variables through hypothesis testing. The sampling technique used purposive sampling method. The sample size used were 108 respondents with the provision that they have been the school yearbook committee and know Ritual Project through social media. The data analysis technique used in this study was multiple regression with SPSS statistical software. Based on the results of the testing, it can be concluded that digital marketing has a significant influence on purchase intention and electronic word of mouth has a significant influence on purchase intention.
Pengaruh Loakasi, Kebersihan, dan Fasilitas terhadap Kepuasan Pengunjung Okaputri, Novka Rohma; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.11

Abstract

The objective of this research is to identify the direct effects of location, cleanliness, and facility on the satisfaction of Kusuma Agrowisata visitors. This explanatory research explains the causal relationship between the existing variables through hypothesis testing. Using purposive sampling technique, 150 people with the minimum age of seventeen years who have visited the tourism object at least once were selected as the respondents. The results of the multiple linear regression analysis have led to findings that location, cleanliness, and facilities have positive and significant effects on the visitor’s satisfaction.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh variabel lokasi, kebersihan dan fasilitas bagi kepuasan pengunjung Kusuma Agrowisata secara langsung. Jenis penelitian ini adalah explanotory research yang menjelaskan hubungan kausal antara variabel-variabel yang ada melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan karakteristik berusia lebih atau sama dengan 17 tahun dan pernah berkunjung ke Kusuma Agrowisata sebanyak satu kali atau lebih. Alat uji yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukan bahwa variabel lokasi, kebersihan dan fasilitas memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung.
Pengaruh Performance Expectancy, Service Quality, dan Social Influence Terhadap Continuance Intention Triana, Ni Made Ajeng; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.14

Abstract

LINE Webtoon, one of the big players in global webtoon industry, has been experiencing a decline in the number of its active users during the 2020-2023 period. This is an indication of Indonesian people’s decreasing continuance intention to use LINE Webtoon application. The objective of this research is to assess and corroborates the effects of performance expectancy, service quality, and social influence on the continuance intention of using LINE Webtoon application in the Special Capital Region of Jakarta. This explanatory study explains the position and the relationship of the observed variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 114 people with the minimum age of seventeen years and have used or are using LINE Webtoon were selected as the respondents. The results of the multiple linear regression performed in SPSS 29 indicate that performance expectancy significantly influences people’s continuance intention to use LINE Webtoon, that service quality significantly affects the continuance intention, and that social influence also significantly impacts the continuance intention.   Abstrak LINE Webtoon sebagai salah satu pemain besar di industri webtoon global mengalami penurunan jumlah pengguna aktif di Indonesia sejak tahun 2020 sampai 2023. Fenomena ini menunjukkan adanya penurunan niat berkelanjutan penggunaan aplikasi LINE Webtoon di Indonesia. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh performance expectancy, service quality, dan social influence terhadap continuance intention penggunaan aplikasi LINE Webtoon di DKI Jakarta. Jenis penelitian ini adalah penelitian eksplanatori yang menjelaskan kedudukan dan hubungan antara variabel – variabel yang diteliti melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 114 responden yang merupakan pengguna aplikasi LINE Webtoon di DKI Jakarta. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling dengan karakteristik usia minimal 17 tahun dan pernah atau sedang menggunakan aplikasi LINE Webtoon. Penelitian ini menggunakan SPSS 29 untuk melakukan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa performance expectancy berpengaruh signifikan terhadap continuance intention, service quality berpengaruh signifikan terhadap continuance intention, dan social influence berpengaruh signifikan terhadap continuance intention penggunaan aplikasi LINE Webtoon.
Pengaruh Word of Mouth, Brand Awareness, dan Store Atmosphere Terhadap Keputusan Pembelian Prawira, Bajra Dhira; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.03

Abstract

This study aims to determine the effect of word of mouth, brand awareness, and store atmosphere on purchasing decisions at NikiKopi Kepanjen. This type of research is explanatory research which explains the causal relationship between research variables through hypothesis testing. The sampling technique used nonprobability sampling and purposive sampling method. The population in the study were consumers who visited the NikiKopi Kepanjen shop. The sample size used was 150 respondents. Based on the results of testing the three hypotheses, it can be concluded that, the word of mouth variable has a positive and significant effect on the purchasing decision variable, the brand awareness variable has a direct positive effect on the purchasing decision variable, the store atmosphere variable has a positive effect on the purchasing decision variable. In this study, it can be concluded that the variables of word of mouth, brand awareness, and store atmosphere have a positive effect on purchasing decision.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, brand awareness, dan store atmosphere terhadap keputusan pembelian pada NikiKopi Kepanjen. Jenis penelitian yaitu penelitian eksplanatori yang menjelaskan hubungan kausal antar variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan nonprobability sampling dan metode purposive sampling. Populasi dalam penelitian merupakan konsumen yang mengunjungi kedai NikiKopi Kepanjen. Ukuran sampel yang digunakan adalah 150 responden. Analisis data menggunakan alat analisis IBM SPSS 25. Berdasarkan dari hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa, variabel word of mouth memiliki pengaruh positif dan signifikan terhadap variabel keputusan pembelian, variabel brand awareness memiliki pengaruh positif secara langsung terhadap variabel keputusan pembelian, variabel store atmosphere berpengaruh positif terhadap variable keputusan pembelian. Dalam penelitian ini dapat disimpulkan bahwa variabel word of mouth, brand awareness, dan store atmosphere berpengaruh secara positif variabel keputusan pembelian.
Pengaruh Relationship Marketing Dan Customer Perceived Value Terhadap Repurchase Intention Dimediasi Oleh Customer Loyalty Marpaung, Putri Nauli; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.22

Abstract

The objective of this study is to identify and explain the effect of relationship marketing and perceived value on repurchase intention, the effect of relationship marketing and perceived value on customer loyalty, the effect of customer loyalty on repurchase intention, and the mediation role of customer loyalty. Using purposive sampling technique, 190 people with the minimum age of sixteen years who had bought the products of Emina more than once were selected as the respondents. The data of this explanatory research was acquired from Likert-scaled questionnaires and processed using path analysis in SPSS ver. 25. This study finds that relationship marketing does not significantly affect repurchase intention, perceived value significantly affects repurchase intention, relationship marketing significantly affects customer loyalty, perceived value significantly affects customer loyalty, customer loyalty significantly affects repurchase intention, customer loyalty mediates the effect of relationship marketing on repurchase intention, and that customer loyalty mediates the effect of perceived value on repurchase intention.   Abstrak Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh relationship marketing dan perceived value terhadap repurchase intention, pengaruh relationship marketing dan perceived value terhadap customer loyalty, pengaruh customer loyalty terhadap repurchase intention, dan peran mediasi dari customer loyalty. Penelitian ini merupakan penelitian explanatory research dengan menggunakan kuesioner bersekala likert sebagai alat pengumpulan data. Pengumpulan sampel menggunakan teknik purposive sampling dengan karakteristik responden wanita berusia > 16 tahun dan telah membeli produk Emina lebih dari satu kali. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 190 responden. Data yang didapat kemudian diolah menggunakan software SPSS ver.25 menggunakan analisis jalur. Hasil penelitian ini menunjukan bahwa tidak terdapat pengaruh yang signifikan relationship marketing terhadap repurchase intention, terdapat pengaruh signifikan perceived value terhadap repurchase intention, Terdapat pengaruh signifikan relationship marketing terhadap customer loyalty, Terdapat pengaruh signifikan perceived value terhadap customer loyalty, Terdapat pengaruh signifikan customer loyalty terhadap repurchase intention, Customer loyalty dapat memediasi hubungan relationship marketing dan repurchase intention, dan Customer loyalty dapat memediasi hubungan perceived value dan repurchase intention.
Analisis Pengaruh Environmental Knowledge Dan Brand Image Terhadap Purchase Intention Sulistio, Muh. Yusril Dioprianto N.; Arif, Moh. Erfan
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.04

Abstract

The high consumption of Indonesian people has made the country one of the largest contributors of plastic waste. Due to the high consumption pattern and people’s attention to environmental issues, a sustainable business ecosystem is needed in order to increase people’s purchasing intention to green products. This research was conducted to identify the effects of environmental knowledge and brand image on people’s intention to purchase the products of Sustain Story Bulk Store. This explanatory research explains the relationship between the research variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people who know about the store, who have good knowledge about environmental issues in Indonesia or follow their progress, and have the experience of purchasing green products were selected as the sample. The research data was analyzed using Partial Least Squares (PLS) in SmartPLS 3.0. the results of the hypothesis testing indicate that (1) environmental knowledge positively and significantly influences the purchase intention and (2) that brand image positively and significantly affects the purchase intention. Therefore, it can be concluded that environmental knowledge and brand image are able to influence consumers’ intention to purchase green products from Sustain Story Bulk Store.    Abstrak Tingginya pola konsumsi masyarakat Indonesia menjadikan Indonesia sebagai salah satu negara penyumbang sampah plastik terbanyak di dunia. Tingginya pola konsumsi dan perhatian masyarakat terkait permasalahan lingkungan sehingga diperlukan ekosistem bisnis lestari untuk meningkatkan minat beli masyarakat terhadap produk hijau. Penelitian ini dilakukan untuk mengetahui pengaruh environmental knowledge dan brand image terhadap purchase intention pada Sustain Story Bulk Store. Jenis penelitian ini merupakan penelitian eksplanatori yang menjelaskan hubungan antar variabel penelitian melalui pengujian hipotesis. Penelitian ini menggunakan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Ukuran sampel yang digunakan adalah sebanyak 110 responden dengan ketentuan mengetahui Sustain Story Bulk Store, memiliki environmental knowledge yang baik atau mengikuti perkembangan isu lingkungan yang terjadi khususnya di Indonesia, serta sudah pernah berbelanja produk ramah lingkungan. Analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan dibantu oleh software SmartPLS 3.0. Berdasarkan dari hasil pengujian hipotesis, dapat disimpulkan bahwa (1) variabel environmental knowledge memiliki pengaruh yang positif dan signifikan terhadap variabel purchase intention, (2) variabel brand image berpengaruh secara positif dan signifikan terhadap variabel purchase intention. Sehingga dalam penelitian ini, dapat disimpulkan bahwa variabel environmental knowledge dan brand image mampu mempengaruhi purchase intention konsumen untuk membeli produk ramah lingkungan pada Sustain Story Bulk Store.
ANALISA PENGARUH FLEKSIBILITAS PASAR TENAGA KERJA ASIA TENGGARA TERHADAP PERFORMA PENJUALAN PT XYZ Hanan, Winda Hafidhah; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.2.06

Abstract

The objective of this qualitative descriptive research is to analyze the effect of Southeast Asia’s labor market flexibility on the sales Performance of PT. XYZ, a company operating in Hong Kong, Singapore, Taiwan, Vietnam, Malaysia, and Indonesia. The labor market flexibility was measured using two types of flexibility according to Beatson (1995); they are quantity and price flexibilities. The data was harvested through semi-structured interviews with the samples, who were selected using key informant method, and analyzed using Miles & Huberman’s technique. This study finds that quantity flexibility can increase the number of jobs that can be covered by the recruitment services provided by PT. XYZ and increase the company’s sales performance. Furthermore, price flexibility can also increase the company’s sales performance because the labor-supplying countries have supplied lower-wage yet high-quality labors.
ANALISIS KINERJA MELALUI PELATIHAN MAHASISWA MAGANG Sayyida, Ridha Ahda; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.09

Abstract

All internship students at PT. Bank Sinarmas, Tbk UUS Malang Branch did not reach the specified target. On average, students are only able to get a target of 36%. This is still considered very far from meeting the targets set by PT. Bank Sinarmas, Tbk UUS Malang Branch. The acquisition data that has been disclosed is not in line with the training provided by PT. Bank Sinarmas, Tbk UUS Malang Branch where one of the objectives of the training is so that students are able to meet the targets set by Bank Sinarmas. This research was conducted using a descriptive qualitative approach which was carried out at PT. Bank Sinarmas Tbk Sharia Business Unit Malang Branch in August – October 2022. The subjects in this study consisted of 49 Internship Students in the Independent Campus Independent (MBKM) Non-DIKTI 2021 – 2022 Certified Internship program at PT. Bank Sinarmas Tbk, Sharia Business Unit (UUS) Malang Branch by taking 5 (five) students as samples who were used as informants as an interpretation of the number of working groups. The results of the study stated that the dimensions of quality, quantity, timeliness, independence and commitment in training had a positive impact on improving performance. Meanwhile, the dimensions of training effectiveness do not have a large enough impact on performance.
Co-Authors Antarizkia, Ryan Arfandi, Mohammad Wilham Ariestyaningtas, Dewanti Rahma Dianugraha, Beril Evasari, Cantika Putri Fauziah, Ayu Syifa Ferry Prasetyia Hanan, Winda Hafidhah Hans, Michael Islami, Muhammad Irfan Kirana, Aline Amalia Lechner, Alex Marpaung, Putri Nauli Marta, Tasya Muhammad Yogi Alfian Ningrum, Elzanty Dwi Kartika Noermijati, Noermijati Nurwijayanti Okaputri, Novka Rohma Paksi, Girindra Mega Prawira, Bajra Dhira Pribadi, Cintani Amanda Putri, Faza Maulidiyah Rabba, Alya Zikrina Rahmasari, Siti Rizka Fitriasari Safanah, Al Fitra Putri Sari, Nafisah Devina Sayyida, Ridha Ahda Sulistio, Muh. Yusril Dioprianto N. Syahru Utama, Afwan Triana, Ni Made Ajeng Wicesa, Nayaka Artha Yenny Kornitasari, Yenny Zyua'ina, Aulia Shima