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INDONESIA
JAIDE
Published by Antis Publisher
ISSN : -     EISSN : 30321077     DOI : https://doi.org/10.61796/jaide.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
European Journal of Artificial Intelligence and Digital Economy - is dedicated to the rapid dissemination of important research results to the global artificial intelligence (AI) community and digital economy. It is an open-access, community-focused journal publishing research covering all aspects of artificial intelligence in economical theory and digital application. The journal’s scope encompasses all areas of digitalization, economics, and finance with the comparison of AI, including agents and multi-agent systems, automated reasoning, constraint processing and search, knowledge representation, machine learning, natural language, planning and scheduling, robotics and vision, and uncertainty in AI.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN FINANCING INNOVATION PROJECTS IN ENTERPRISES Abduvakhitovna, Shomansurova Zilola
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 6 (2024): European Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i6.870

Abstract

This article reveals the use of information and communication technologies in the financing of innovative projects in enterprises in the context of the development of the innovative economy. In the modern period of development of the national economy, innovations become a strategic factor of growth, affect the composition of social production, change the economic structure of society, stabilize the social situation in the country, and ensure dynamic and stable development of the economy. Modern innovations cannot be imagined without advanced information and communication technologies (ICT). ICT is becoming the main tool and environment for the development and implementation of scientific, economic and social activities. It has been thoroughly revealed that the use of information and communication technologies in the financing of innovative projects in enterprises today is the main factor in increasing competitiveness, production efficiency, optimizing management processes, and increasing labor and capital productivity
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND GOOD CORPORATE GOVERNANCE (GCG) ON COMPANY VALUE WITH FINANCIAL PERFORMANCE AS AN INTERVENING VARIABLE Ningtyas, Dinur Aulia Putri; Rusmawati, Zeni; Maharani, Rieska
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 8 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i8.879

Abstract

This research aims to determine the influence of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on company value with financial performance as an intervening variable. CSR variables are measured using CSRI published by GRI G4, GCG variables are measured by audit committee, independent commissioner, managerial ownership and institutional ownership. The financial performance variable is measured using return on equity (ROE) while the firm value variable is measured using Tobins'Q . The type of research used in this research is quantitative research using panel data and analyzed using SPSS Version 25 software. This research uses a purposive sampling technique with the object being raw materials sector companies listed on the Indonesia Stock Exchange (BEI) in 2017-2022. The number of samples obtained was 99 samples. Because the data used was not normally distributed, data outliers were carried out by removing 9 data so that the remaining 90 data would be used as samples. The results of this research indicate that Corporate Social Responsibility (CSR) has no effect on financial performance. Good Corporate Governance (GCG) has no effect on financial performance. Corporate Social Responsibility (CSR) influences company values. Good Corporate Governance (GCG) has no effect on company value. Financial Performance has no effect on company value, Financial Performance cannot mediate CSR on Company Value. Financial Performance can mediate GCG on Company Value.
PERSONALIZATION IN EMAIL MARKETING HOW TO INCREASE OPEN RATES AND ENGAGEMENT Muminov, Hojiakbar
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 8 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i8.885

Abstract

Email marketing remains one of the most powerful tools for digital marketers, with a return on investment (ROI) that surpasses many other channels. However, the effectiveness of email campaigns hinges significantly on personalization. This article explores the critical role of personalization in email marketing, focusing on strategies to increase open rates and engagement. It delves into various personalization techniques, such as segmentation, dynamic content, behavioral triggers, and machine learning algorithms, that can be used to create highly targeted and relevant email experiences. Additionally, the article examines the impact of personalized email marketing on customer retention, loyalty, and overall marketing effectiveness. We also discuss the challenges associated with personalization, including data privacy concerns and the technical complexities of implementing advanced personalization strategies. Supported by over 20 scholarly references, this article provides a detailed, scientific exploration of how businesses can leverage personalized email marketing to drive engagement and maximize their ROI.
WAYS TO IMPROVE OPEN MARKET POLICY BASED ON FOREIGN EXPERIENCE qizi, Murodova Mohigul Chori
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.892

Abstract

In the article, the current problems related to the introduction of the foreign experience of the open market lever in the monetary policy of the Republic of Uzbekistan are identified and scientific proposals aimed at solving them are developed
MONETARY CREDIT POLICY OF THE CENTRAL BANK AND ITS MACROECONOMIC SIGNIFICANCE Choriyevna, Murodova Dilnoza
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.893

Abstract

The article includes the purpose, tasks, strategy and tactics of regulating the activities of commercial banks through the monetary and credit policy instruments carried out by the Central Bank of the Republic of Uzbekistan. It describes the nature of commercial banks, threats affecting their economic security, methods of protection against them, criteria for assessing the economic security of commercial banks
A NEURAL NETWORK MODEL FOR AUTOMATED LOGISTICS PROVIDER SELECTION Maratovna, Mirzanova Nozima
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.894

Abstract

In the article, using artificial intelligence technologies in the digital economy, the problems of organization of logistics flows were identified and scientific proposals aimed at solving them were developed
INTEGRATION OF IOT TECHNOLOGIES IN THE WORKPLACE ugli, Shukhratov Ma'mur Shukhrat; ugli, Jumanazarov Javlon Shahnazar
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.895

Abstract

The integration of IoT (Internet of Things) technology into the modern manufacturing environment provides enterprises with opportunities to optimize production processes, reduce energy consumption and improve product quality. This paper analyzes the application of IoT technology in manufacturing, its benefits and prospects for further development. It also provides information on how Internet of Things technologies are used by global companies and what innovative solutions are created on the basis of this technology. The article also discusses the main challenges and security issues faced when implementing Internet of Things technologies.
MODERN METHODS OF ESTIMATION CAPITAL VALUE Khurramovich, Khudoykulov Khurshid
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 6 (2024): European Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.899

Abstract

The article indicates the scientific and theoretical aspects of using the method of multiplier coefficients in estimating capital value, focusing on using the EV / S and EV / EBITDA methods of evaluating capital value used in emerging market countries. In particular, based on data from Qizilqumsement, Kokand Mechanical Plant, Kvars, Uzmetkombinat from 2015 to 2019, the company's capital value is estimated. In addition, the existing problems in using EV / S and EV / EBITDA methods estimate and identify the value of capital of the joint-stock company. Then, scientific proposals and practical recommendations were developed by the author
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE Auwalina, Roudlotul; Febriansah, Rizky Eka; Sari, Dewi Komala
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.925

Abstract

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.
DREAM SMARTPHONE: ANALYSIS OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION IN IPHONE BUYING INTEREST BY SIDOARJO CONSUMERS Imawati , Angraini Putri; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.926

Abstract

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model.

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