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Contact Name
Susetyo Darmanto
Contact Email
ubar@untagsmg.ac.id
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+6287832385499
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ubar@untagsmg.ac.id
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Jl. Pawiyatan Luhur I, Bendan Duwur, Kec. Gajahmungkur, Kota Semarang, Jawa Tengah 50235
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Kota semarang,
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INDONESIA
Untag Business and Accounting Review
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 28298047     EISSN : 28294386     DOI : http://dx.doi.org/10.56444/ubar
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
UNTAG Business and Accounting Review, an electronic international journal, provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management, accounting, and economics. This journal encompasses original research articles, review articles, and short communications, including Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Public Policy, Management Accounting, Management Education, Management of Sharia, Tourism Management, Green Management, Entrepreneurship, Business Economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Revealing the Role of Social Media and Creativity in the Success of MSME Culinary Business Performance Pranawangrum, Indah; Ikut, Camilus Isidorus
Untag Business and Accounting Review Vol 4, No 2 (2025): October 2025
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v4i2.6852

Abstract

This study aimed to determine the influence of social media and creativity on the business performance of culinary MSMEs. The population in this study consisted of all MSMEs in the culinary sector in Wonosalam District, Demak Regency, Central Java, Indonesia. The sample size used in this study was 80 respondents. The data analysis technique employed in this study was multiple linear regression analysis with classical assumptions. The results of the study demonstrated a positive effect of social media on business performance. Furthermore, the finding indicated that creativity had a positive influence on business performance. The conclusion stated that better social media and creativity led to better business performance.
Improving Employee Work Morale through Work Environment and Workload Sayuti, Bangkit Johan; Suparmi, Suparmi; Musprihadi, Ribut
Untag Business and Accounting Review Vol 4, No 2 (2025): October 2025
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v4i2.6669

Abstract

This study aims to determine the effect of the work environment and workload on employee morale. The population comprises all employees of Tokopedia Pedurungan Semarang, divided into three divisions: seller, buying, and digital, with a sample of 72 respondents. The sampling technique used is proportional stratified random sampling. The data source is primary data, collected using a questionnaire. The data analysis technique employed is multiple linear regression. The hypothesis tests show that both the work environment and the workload have a statistically significant positive effect on employee morale, indicating that improvements in these factors are associated with higher morale. The coefficient of determination is 0.534, indicating that the work environment and workload account for 53.4 percent of the variance in work morale. This study concluded that both the work environment and workload contribute positively to employees' morale. Further research is warranted, particularly regarding other factors influencing work morale.

Page 5 of 5 | Total Record : 42

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