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EKSYDA: Jurnal Studi Ekonomi Syariah
Published by Sekolah Tinggi Agama Islam Darussalam Lampung
ISSN : -     EISSN : 27756785     DOI : -
Core Subject : Religion, Economy, Humanities,
Religion Humanities Economics, Econometrics & Finance
Eksyda: Journal of Islamic Economics Studies publishes articles on current issues of Islamic economics and finance in Indonesia. This journal invites researchers, academics and practitioners to publish original, conceptual, theoretical and empirical research on sharia economics issues. Focus & Scope : Sharia Economics and Finance Halal Economics and Industry Economics development Zakat, Infaq, Shodaqoh and Waqf (ZISWAF) Entrepreneurship MSMEs Creative Economics Sharia Economics Law
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2023): EKSYDA" : 5 Documents clear
ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN JUMLAH MAHASISWA DI STAI DARUSSALAM LAMPUNG Siti Kholijah; Fitri Utami
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.483

Abstract

The paradigm in viewing education has begun to shift, from which education was originally viewed and studied as a social aspect, now people see education as a corporate. Therefore, many universities are competing with each other to attract prospective new students. This study aims to analyze marketing strategies in increasing the number of students at STAI Darussalam Lampung. The method used in this research is Variance Based SEM or Partial Least Square (PLS) analysis. Researchers found that the reasons for students in making decisions to continue their education at STAI Darussalam Lampung that need to be considered are increasing promotional media from students, lecturers, employees and alumni and stakeholders; student activities that need to be disseminated to the wider community as one of the promotional media; promotion through online and offline media; and increasing the scholarship quota for poor scholarships, achievement scholarships, tahfidz scholarships, and so on.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENGUNJUNG DI DANAU KEMUNING LAMPUNG TIMUR Pipit Afifah; Edi Jatmiko; Moh. Abdur Rahman Wahid
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.501

Abstract

East Lampung has a lot of tourism including tourism on the Yellow Lake which is in Seda Srimenanti, Sribawono District. This study aims to determine the marketing strategy and efforts that must be made to increase visitors. The method used is the cumulative method by collecting data from the management and carrying out observations and documentation on Lake Kemuning. The results of this study are that the strategy carried out to increase visitors to the Kemuning Lake tourism shows that the marketing mix in the promotion aspect still relies on the role of consumers who promote by posting photos on social media accounts. As for what is being done to increase visitors by providing facilities and infrastructure so that old visitors will feel comfortable returning to visit and make it attractive to potential visitors who are looking for tourist sites. Efforts that must be made to increase visitors are by utilizing social media, greening and increasing human resources.
THE NEED FOR SUSTAINABLE GREEN BANKING IN INDONESIA : A REVIEW OF LITERATURE Sintia, Linda; Fasa, Muhammad Iqbal
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.349

Abstract

Tujuan penelitian ini untuk mengetahui implementasi green banking dan urgensi konsep green banking di Indonesia. Penelitian ini menggunakan metode pendekatan deskriptif kualitatif. Dengan desain penelitian menggunakan metode studi literatur, sehingga data yang diperoleh merupakan data sekunder. Hasil penelitian ini menunjukkan bahwa terdapat delapan perbankan yang telah mengaplikasikan konsep green banking dalam kegiatan operasionalnya dan telah menyatakan komitmen untuk menerapkan inisiasi praktik green banking yakni dengan pemberian kredit ramah lingkungan. Bank secara langsung tidak tergolong sebagai penyumbang pencemaran lingkungan yang tinggi. Namun bank sebagai pemicu bagi kegiatan yang berdampak pada lingkungan. Salah satu urgensinya ialah agar bank dapat menekan perusakan lingkungan. Sehingga dalam memberikan pinjaman usaha, perbankan harus lebih selektif terlebih akan usaha yang dijalankan oleh debiturnya apakah akan menimbulkan dampak pada lingkungan atau tidak.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM FOTO COPY DI DUSUN VI KELAHANG DESA LABUHAN MARINGGAI LAMPUNG TIMUR Hastina Dewi, Dewi
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.635

Abstract

This research aims to determine the effect of price and service quality on consumer satisfaction in photocopier MSMEs in VI Kelahang Village, Labuhan Maringgai District. Using a quantitative correlational research approach with a non-experimental type that uses ex post facto. This research sample used a random sampling method and obtained a total of 228 consumers from photocopying MSMEs in VI Kelahang Hamlet, Labuhan Maringgai District. The data analysis techniques used are the Classic Assumption Test, (Normality Test, Linearity Test, Multicollinearity Test, and Heteroscedasticity Test), Multiple Linear Regression Analysis, Hypothesis Test (t Test and F Test), and Coefficient of Determination. The research results ashow that partially there is a positive and significant influence between price and service quality on consumer satisfaction, while simultaneously there is an influence of price and service quality on consumer satisfaction.
ANALISIS STRATEGI PEMASARAN PADA UMKM RUMAOS STORE DI DESA SUDALARANG KECAMATAN SUKAWENING KABUPATEN GARUT JAWA BARAT Nadiatun Nisa, Anida
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.639

Abstract

Abstract The purpose of this research is to determine marketing strategies to increase t-shirt sales at the Rumaos Sudalarang Sukawening Garut store. This research was conducted using a qualitative descriptive approach. Interview and documentary techniques were used for data collection. The research results show that the Rumaos store marketing strategy is quite successful and can increase the level of sales volume based on indicators, product strategy, pricing strategy, distribution channel strategy and advertising strategy. Meanwhile, the growth in sales of Toko Rumaos clothing is known to have greatly increased sales, considering the rapid development of the business and the success of the marketing process, which cannot be separated from the metrics: the conditions and skills of the sellers. , market conditions, capital and company organizational conditions.

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