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Erlyna Wida Riptanti
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agrisema@mail.uns.ac.id
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 4, No 1 (2025): June 2025" : 5 Documents clear
Analisis Manajemen Rantai Pasok Jahe Di Kabupaten Karanganyar Ahmad Hartono Tanjung; Endang Siti Rahayu; Fanny Widadie
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.99805

Abstract

Ginger (Zingiber officinale) is one of the leading agricultural commodities in Karanganyar Regency and makes a high contribution to the regional economy. Supply chain management is designed to face the main challenges related to quantity and quality risks and provide maximum profits for business actors. The research took place from July to August 2024. This research aims to analyze the ginger supply chain system and measure its performance using Vorst's Food Supply Chain Management (FSCN) analysis, margin value, and farmers' share. Optimization/upgrading in the supply chain is analyzed based on product, process, and functional aspects. A sampling of 35 farmers was carried out using proportional random sampling, and 8 traders used snowball sampling. The research results show that the ginger supply chain operates well through four distribution channels. Channel I (Farmers-consumers), Channel II (Farmers-retailers-consumers), Channel III (Farmers-collectors-retailers), Channel IV (Farmers-collectors-industrial consumers). Channel I is the most efficient with a margin value of zero and a farmer's share value of 100%. The highest margin value is in channel III at Rp. 4,428.60. Recommendations for product, process, and functional upgrading include improving land management, such as superior seeds; increasing control of storage space; improving the contract system; creating website technology; and government support in meeting the needs of chain members (capital, credit, and institutional formation). The aim is to increase the efficiency, effectiveness, and competitiveness of ginger to gain a wider market share.
Optimizing Digital Marketing Strategy to Boost Sambal Bu Sandra Sales on the Shopee E-commerce Platform Ayu Andini; Sri Widyawati; Taufik Setyadi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.103277

Abstract

Chili is a strategic agribusiness commodity in Indonesia with high economic value, mainly processed products such as chili sauce. Sambal Bu Sandra is a micro-entrepreneur producing instant chili sauce and has utilized the Shopee e-commerce platform since 2016. However, amidst the increasing trend of chili sauce consumption, this brand faces challenges in optimizing digital marketing and intense competition. This study aims to formulate an optimal digital marketing strategy to improve Sambal Bu Sandra's sales performance on Shopee. The method used is a SWOT analysis, which includes the preparation of IFAS and EFAS matrices to identify strengths, weaknesses, opportunities, and threats. The analysis results show that the business is in quadrant I in the IE matrix, which reflects strong internal conditions and significant external opportunities. The resulting strategies include collaborative product development, optimization of Shopee features (such as Shopee Live and Shopee Ads), digital campaigns based on customer reviews, and adoption of a pre-order system. This study concludes that SWOT integration can provide strategic recommendations based on actual business conditions, which, if applied consistently, can potentially strengthen the brand's position in a competitive digital market.
Analisis Manajemen Risiko Rantai Pasok Usahatani Cabai Rawit di Desa Bulontala Timur, Kabupaten Bone Bolango Mohamad Alwis Saputra Gintue; Amelia Murtisari; Ramlan Mustafa
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.101401

Abstract

Chili pepper is one of the vegetable plants that can be harvested repeatedly; not only that, but chili pepper also has high economic value and is rich in nutrients. This study aims to determine the level of risk occurrence of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village, and to determine the severity of the risk of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village. The method used is the Supply Chain Operation Reference (SCOR) to identify potential risks at each stage of the supply chain, from planning, production, to distribution. The results of the study showed that the level of risk occurrence at the farmer level was in the small risk category, with a total risk value reaching 141.2 and an average of 28.24. Furthermore, the level of risk at the trader level was in the small risk category with a total risk value of 127.7 and an average value of 25.54. Then, for the level of risk occurrence at the consumer level, it was in the small risk category with a total risk value of 163.2 and an average value of 32.64. Then for the level of risk severity at the farmer level is in the small risk category with a total value of risk severity of 199.6 and an average value of 39.92. Furthermore, the level of risk severity at the trader level is in the small risk category with a total value of risk severity of 169.7 and an average value of 33.94
Kerentanan Dan Ketahanan Petani Agroforestri Di Wilayah Lanskap Kepanewonan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta Fahmi Wiryamarta Kifli; Muhammad Darul Falah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.102273

Abstract

Farmers in Gunungkidul face two opposing sides: the vulnerability faced due to the harsh environment, and the extraordinary resilience in dealing with it. Located on karst slopes with barren soil and minimal water, they face great challenges in maintaining agricultural sustainability. Long and intense dry seasons often threaten crop yields. The karst landscape in Kapanewon Tanjungsari offers unique challenges and opportunities for agroforestry farming communities. The Tanjungsari karst landscape is faced with serious challenges related to the vulnerability and resilience of its livelihoods. The purpose of this study is to identify factors that influence community resilience and measure the level of vulnerability of agroforestry farmers. The approach taken in this study uses the Livelihood Vulnerability Index (LVI) approach, which is an approach from an index used to measure the level of vulnerability of a group or community to various risks or threats related to livelihoods and agroforestry practices carried out. The results showed that Ngestiharjo Village's Exposure level was lower than that of other villages, Hargosari Village's Sensitivity level was lower than that of other villages, and Ngestiharjo Village's Adaptation Strategy was higher than that of other villages. Overall, Ngestiharjo Village's LVI is better than Hargosari Village and Kemadang Village.
Manajemen Usahatani Padi Sawah di Kabupaten Bone Balango Adrian Buna; Siti Lofita Ahmad; Septiana Walaji; Rizki Moilo
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.93993

Abstract

Irrigated rice cultivation continues to be crucial in fulfilling food requirements in Indonesia. Numerous initiatives to enhance rice farming management have been persistently pursued by both farmers and the government. This study aims to examine the management of rice cultivation in Bone Bolango Regency, Gorontalo. The research methodology is descriptive quantitative, displaying the findings using frequency distribution tables. The respondents of the study are rice farmers in Bone Bongalo Regency. The findings indicate that the rice farmers in Bone Bongalo Regency implement management functions in rice cultivation, specifically regarding agricultural technology utilization, production marketing, labour organization, planting and fertilization, and rice cropping systems. Collaboration among members and the agricultural farmers’ group has greatly improved the management of rice farming. Then the farmer’s productivity and revenue can rise in response.

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