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Erlyna Wida Riptanti
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 4, No 2 (2025): Desember 2025" : 6 Documents clear
Efektivitas Penyuluhan Pertanian dalam Pengembangan Usaha Tani Semangka di Desa Jetis, Kecamatan Nusawungu, Kabupaten Cilacap Nurlaila Fatmawati; Umi Barokah; Hasanurdin Hasanurdin
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.106905

Abstract

Agricultural extension plays a crucial role in enhancing farmers’ capacity to adopt cultivation technologies, thereby improving productivity and ensuring the sustainability of farming systems, including watermelon production. This study aims to examine the effectiveness and achievement of watermelon agricultural extension activities in Jetis Village, Nusawungu Sub-district, Cilacap Regency. The research population consisted of 187 watermelon farmers who were members of farmer groups, from which 50 respondents were selected using a stratified random sampling method. Data were collected through observations, individual and group interviews, and documentation, and analyzed using qualitative and quantitative approaches. The effectiveness of extension activities was assessed based on the level of adoption of thirteen watermelon cultivation technology packages, including the use of improved seeds, planting techniques, crop maintenance, fertilization practices, pest and disease control, pesticide use, post-harvest handling, processing of watermelon products, communication language, training activities, farmer guidance and motivation for land expansion, and market information dissemination. The results indicate that the effectiveness of watermelon agricultural extension in Jetis Village falls into the very effective category, with an average interval score of 60.76, indicating that extension activities have been successfully implemented in accordance with the recommended technology packages from cultivation to marketing stages. Furthermore, the achievement of extension implementation is also classified as very effective, with an average interval score of 61.58, reflecting the extension agents’ ability to deliver extension materials clearly, communicatively, and in a manner that is easily understood by farmers, thereby encouraging the optimal adoption of watermelon cultivation technologies.
Keragaan Usaha Tani Tembakau Dalam Penggunaan Varietas Unggul Lokal di Kecamatan Wangon, Kabupaten Banyumas Reni Kristyanti; Dindy Darmawati Putri; Djeimy Kusnaman
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107026

Abstract

The large number of small-scale farmers presents a significant barrier to agricultural development, particularly in plantation commodities that require effective and adaptive farming management practices. The utilization of superior local varieties is essential for sustaining productivity and averting failures in the tobacco industry under these conditions. This study analyzed the performance of tobacco farming among small-scale farmers utilizing superior local varieties in Wangon District, Banyumas Regency. The research was carried out between January and May 2025, utilizing a survey methodology. Seventy tobacco farmers with land areas of less than 0.5 hectares were selected purposefully. Data were collected via interviews and field observations and subsequently analyzed descriptively. The findings indicate that tobacco farming typically serves as a supplementary activity alongside their main occupation of rice farming. Many large farmers possess over 20 years of agricultural experience and exhibit comparatively low levels of formal education. The primary local superior varieties used are the Genjah Kenanga and Genjah Bojong varieties. The average productivity of dry tobacco was 868 kg/ha, with a selling price of Rp 70,000/kg, resulting in an average income of Rp 9,285,000/ha per planting season. Farmers select local superior varieties due to their shorter lifespan, ease of maintenance, adaptability to local environmental conditions, and provision of more stable market access and pricing. The findings suggest that local superior varieties may enhance tobacco farming for smallholder farmers.
Strategi Pemasaran Adaptif UMKM Bidang Agribisnis Pada Lanskap Digital di CV. Selekasi Alam Muria Wahid Nur Fajri; Muhamad Imanuddin; Heny Alpandari; Winda Widyastuti; Asti Nur Afifah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107097

Abstract

The large Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, contributing 61% of the Gross Domestic Product (GDP), employing approximately 66 million business owners, and absorbing 97% of the workforce. MSMEs face various challenges, including branding, innovation, digital literacy, and licensing. Research on MSMEs is crucial for poverty reduction, especially in developing countries. CV Seleksi Alam Muria is one of the MSMEs in Kudus that produces various processed products from the parijoto plant, known for its health benefits. Utilizing a digital approach, this MSME aims to enhance its marketing performance, refine its strategies, and pinpoint its business strengths and weaknesses. This study analyzes the effectiveness of CV. Seleksi Alam Muria's marketing strategy in developing processed parijoto fruit products as a local flagship product of Kudus Regency. The qualitative descriptive method involves identifying internal and external factors and conducting a SWOT analysis. Using a descriptive approach and marketing mix analysis, as well as SWOT and SOSTAC, the study found that the company has successfully diversified its product line, set varied prices, implemented strategic distribution, and conducted online and offline promotions. The economic value-added reached IDR 64,833/kg, with a profitability of 35.11%, and a distribution network in seven cities. Although the marketing strategy was effective, challenges remained, including price increases and limited public awareness. Recommendations for development include market education, branding enhancement, and digital expansion.
Analisis Kelayakan Teknis Dan Finansial Usaha Tani Jeruk Lemon (Citrus limon) Di Kecamatan Cihaurbeuti, Kabupaten Ciamis Miftah Farid; Hendar Nuryaman; Nurul Risti Mutiarasari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.108725

Abstract

Lemons (Citrus limon) have considerable potential for further development in Indonesia, although the country still relies on imports to meet its domestic demand. This study aims to analyse the feasibility of lemon farming from technical and financial perspectives, as well as its sensitivity to fluctuations in input and output prices. The research employed a descriptive method using a case study approach on a lemon farmer in Sukamulya Village, Cihaurbeuti District, Ciamis Regency. Technical feasibility was assessed using the Crop Management guidelines issued by APNI Kheti. Financial feasibility was evaluated using four investment criteria, namely Net Present Value (NPV), Net Benefit–Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period (PP), complemented by sensitivity analysis. The results indicate that, from a technical perspective, lemon farming achieved a conformity level of 61.29% with the Crop Management standards issued by APNI Kheti. Financial feasibility analysis shows a positive NPV of IDR 3,733,653,738, a Net B/C of 4.85, an IRR of 22.80%, and a payback period of 5 years and 8 months. Sensitivity analysis reveals that a 25% increase in labour costs and a 40% decrease in the selling price of lemons reduce the values of NPV, Net B/C, IRR, and PP; however, these indicators remain within acceptable limits, indicating that lemon farming remains financially feasible for further development.
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Ladaku Merica Bubuk Di Kota Surakarta Muhamad Rofiq Habibulloh; Rosita Dewati; Muhammad Fathul Anwar
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.110536

Abstract

Competition in processed food products, particularly packaged spice seasonings, has intensified alongside increasing consumer demand for practical, safe, and high-quality products. In relatively homogeneous markets, product attributes play an important role in influencing consumer purchasing decisions. This study aims to analyze the effect of product attributes on purchasing decisions for Ladaku Pepper Powder in Surakarta City. The product attributes examined include product quality, price, brand, packaging, quality assurance, and halal assurance. The study was conducted purposively in Surakarta City using a non-probability sampling technique with an accidental sampling approach. A total of 100 respondents were involved, meeting the following criteria: a minimum age of 17 years, having purchased Ladaku Pepper Powder at least twice, and residing in Surakarta City. The data were analyzed using multiple linear regression analysis. The results indicate that all product attributes have a significant effect on purchasing decisions for Ladaku Pepper Powder simultaneously. Partially, product quality, brand, quality assurance, and halal assurance have a positive and significant effect on purchasing decisions, while price and packaging do not have a significant effect. Product quality is identified as the most dominant attribute influencing purchasing decisions.
Analisis Komparatif Usaha Tani Ubi Jalar (Ipomoea Batatas L.) Varietas Ubi Ungu Dan Ubi Cilembu Di Kecamatan Tawangmangu Kabupaten Karanganyar Luthfia Andriastutui; Wiwit Rahayu; Indah Nurhidayati
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.102998

Abstract

Sweet potatoes are one of the non-rice carbohydrate food sources with high nutritional value and are widely cultivated in highland areas, such as Tawangmangu District, Karanganyar Regency. Two dominant varieties grown by farmers are purple sweet potato and Cilembu, which have different characteristics, market values, and economic potentials. This study aims to compare the production costs, revenues, income, profits, and farming efficiency between these two varieties. A descriptive-analytical method was employed, and 60 respondents were selected using a purposive sampling technique. The results show that the average total production cost for purple sweet potato farming was IDR 19,841,805/Ha/ season, while Cilembu required IDR 21,930,730/Ha/ season. Average revenues reached IDR 49,225,385/Ha/season for purple sweet potato and IDR 75,448,102/Ha/season for Cilembu. The respective incomes were IDR 34,921,959/Ha/ season and IDR 57,976,135/Ha/ season. The profits obtained were IDR 29,383,581/Ha/ season for purple sweet potatoes and IDR 53,517,372/Ha/ season for Cilembu. Efficiency values (R/C ratio) of 2.54 and 3.51 indicate that both varieties are feasible and profitable to cultivate, with Cilembu demonstrating higher economic efficiency.

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