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All Journal Jurnal Manajemen dan Agribisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Ghurnita: Jurnal Seni Karawitan Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Masyarakat Madani Indonesia Jurnal Kabar Masyarakat Agricultural Socio-Economic Empowerment and Agribusiness Journal Muria Jurnal Agroteknologi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Wahid Nur Fajri
Program Studi Agribisnis, Universitas Muria Kudus, Kudus
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas) Fajri, Wahid Nur; Any Suryantini; Masyhuri
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.276

Abstract

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas. Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
Penyuluhan Dunia Kampus Pertanian Kepada Siswa-Siswa Jurusan APHP (Agribisnis Hasil Pengolahan Pertanian) Di SMKN 1 Pakis Aji Jepara Riany Aulia Shabila; Wahid Nur Fajri; Muhammad Amir Biky; Nurfahmi Fadlillah
Jurnal Kabar Masyarakat Vol. 2 No. 3 (2024): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i3.2129

Abstract

Department of Agricultural Processing Products is one of the departments at SMKN 1 Pakis Aji Jepara which prioritizes practice as well as theory. Students of the Department of Agricultural Processing Products are not only intended to work directly but are also encouraged to continue their higher education on campus. The lack of information on the campus world, especially in a field that is linear with the Department of Agribusiness of Agricultural Processing Products, namely agriculture, makes it less difficult for students to know the real campus world. Moreover, the teachers of SMKN 1 Pakis Aji Jepara have not been able to explain the campus world in detail due to the limited time focused on teaching the material. Therefore, a community service activity was carried out by Agricultural Campus Lecturers from Muria Kudus University, Muhammadiyah Purwokerto University and Muhammadiyah Tegal University in the form of counseling about the world of agricultural campuses to students of SMKN 1 Pakis Aji Jepara. The counseling techniques carried out are by presenting materials, introducing the campus world with videos and discussions. The activity was carried out with a presentation about the campus world, especially the agricultural campus with material on how to choose an agricultural campus, how to register on an agricultural campus, campus life, campus organizations, what to do when studying at an agricultural campus, agricultural campus majors that can be chosen according to the interests of the major, scholarships on the agricultural campus and so on. The counseling was carried out in the Multipurpose Room of SMKN 1 Pakis Aji Jepara with the number of counseling participants of 56 students majoring in Agricultural Processing Products of SMKN 1 Pakis Aji Jepara
INOVASI PUPUK CAIR ORGANIK ECO ENZYME: RESPONS PETANI PADI DI DESA WONOSOCO, KECAMATAN UNDAAN KABUPATEN KUDUS Fajri, Wahid Nur; Shabila, Riany Aulia; Fairuzia, Fazat; Yuliani, Farida; Imanuddin, Muhamad
Muria Jurnal Agroteknologi (MJ-Agroteknologi) Vol 3, No 1 (2024): Juni
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjagrotek.v3i1.13121

Abstract

Tujuan penelitian untuk mengidentifikasi persepsi petani terhadap penggunaan pupuk organik eco-enzyme dan faktor-faktor yang memengaruhi persepsi petani padi terhadap pupuk organic eco-enzyme di Desa Wonosoco Kecamatan Undaan, Kudus. Penelitian dilakukan pada bulan Maret 2024 dengan menggunakan metode survei. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam menggunakan kuesioner. Data dianalisis menggunakan skala Likert dan analisis deskriptif untuk memahami karakteristik serta persepsi petani padi terhadap pupuk organik eco-enzyme.Hasil penelitian menunjukkan petani padi di desa Wonosoco umumnya berusia 52 hingga 57 tahun yang artinya peran petani millenial masih rendah.  Lama usahatani umumnya sudah cukup lama yaitu 31-36 tahun, dengan Pendidikan sekolah dasar, sebagian besar pernah mengikuti pelatihan, dan kepemilikan lahan petani di desa Wonosoco umumnya milik pribadi. Petani padi di desa Wonosoco beranggapan budidaya tanaman padi dengan pupuk organik menguntungkan, dan keuntungannya akan berbeda, dan tidak ada peningkatan hasil panen dibandingkan budidaya menggunakan pupuk kimia. Petani masih ragu apakah pupuk organik eco-eco enzyme sesuai atau tidak dengan kebiasaan masyarakat. Anjuran penggunaan pupuk organik tidak sesuai dengan kebiasaan masyarakat sekitar yang umumnya menggunakan pupuk kimiawi, serta akan mengubah kebiasaan olah lahan masyarakat. Budidaya dengan pupuk organik dianggap sulit dan tidak praktis dibanding dengan pupuk kimiawi. Meskipun, dari tingkat kemudahan untuk dicoba petani beeranggapan bahwa budidaya tanaman dengan pupuk organik cukup mudah dicoba, dan dapat diaplikasikan di berbagai jenis tanaman. Apabila dilihat dari hasil panen, nilai tambah dan kualitas pada budidaya tanaman secara organik terlihat signifikan, sayangnya dari pendapatan tidak berbeda jauh dari budidaya secara konvensional.
Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i1.724

Abstract

Movement Indonesia's economy is supported by the micro, small, and medium enterprise sectors (SMEs). More than 97% of the national workforce is made up of SMEs, which account for about 61.07% of GDP. SMEs often face problems, such as limited market access, low capital, and low technology adoption. The use of technology in MSME marketing has a great opportunity to reach a wider market. Unfortunately, not many SMEs owners have implemented digital marketing, especially SMEs in rural areas. As in Cijati, Cimanggu, Cilacap Regency, the natural potential, processed products, and handicrafts produced by MSMEs have not been able to expand their market. produced by MSMEs have not been able to expand the market. Therefore, the socialization of utilization of digital media for the development of SMEs marketing in Cijati village was carried out to increase the understanding and ability of SMEs owners. village was conducted to increase the understanding and ability of SMEs players in the utilization of technology for digital marketing. This socialization was held on Sunday, April 9, 2023, at the Cijati, Cimanggu District, Cilacap Regency, attended by 25 SMEs owners. Participants were introduced to various digital platforms that can be used to market their products, such as social media (Facebook, Instagram, and TikTok) and e-commerce platforms (Shopee, Tokopedia, and TikTok Shop).
Model Integrasi Teknologi Digital dalam Pengembangan Karawitan PO Haryanto untuk Meningkatkan Minat Generasi Muda di Era Digital Wijayanto, Wasis; Widyatma, Yollanda Vannesicha; Asmara, Fantasi Fana Sari; Fajri, Wahid Nur
GHURNITA: Jurnal Seni Karawitan Vol 5 No 1 (2025): Ghurnita: Jurnal Seni Karawitan
Publisher : Pusat Penerbitan LPPMPP ISI Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/jurnalsenikarawitan.v5i1.5105

Abstract

This study discusses how karawitan laras PO Haryanto can play an active role in the scope of performing arts as a means of entertainment as well as an effective learning medium to increase the interest of the younger generation in traditional arts. The method used is qualitative through a case study approach. The data collection technique is carried out by means of observation, interviews, and documentation carried out at the PO Haryanto Kudus bus garage. This study explores the adaptation of karawitan learning activities in the art studio to digital media, namely streaming platforms, social media, and interactive content, as a form of cultural preservation and increasing the interest of the generation in developing the arts. The results of the study show that the collaboration between aspects of tradition and digital innovation is able to attract the attention of the next generation, and make karawitan relevant to entertainment tastes without eliminating the essence of local culture. This finding provides a new perspective on how karawitan art can maintain its existence in the digital era while also becoming a means of education for generations and conservation of traditional culture.
Upaya Penanggulangan Perubahan Iklim Melalui Pengolahan Limbah Buah dan Sayur Menjadi Ekoenzim Di Desa Wonosoco, Kabupaten Kudus Yuliani, Farida; Hendro, Hendy; Nurfajri, Wahid; Imanuddin, Muhammad; Fairuzia, Fazat
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.2.257-265

Abstract

The training in this community service activity aimed to improve the knowledge and skills of the Wonosoco Village community to overcome organic waste and reduce the percentage of organic waste disposal in the final disposal site (TPA) through the processing of organic waste from fruits and vegetables into ecoenzymes. This activity is carried out through direct practical activities in several stages: analysis of community needs, activity design, delivery of materials, manufacture and application of ecoenzymes, and evaluation of activities. The training provided to PKK and farmer groups increased community knowledge of ecoenzyme knowledge by 95.24%. The benefits of ecoenzymes in the fields of agriculture and plantations as complementary nutrients for fertilizers and as cleaning materials for household appliances and the processing of vegetable and fruit waste were 96.67%. Knowledge about the economic potential of ecoenzymes increased by 100%. This organic waste processing training can also change community attitudes toward waste management to reduce the effects of greenhouse gases, as indicated by the percentage of behavior of disposing of organic waste directly in the trash from 67% down to 0% and switching to 85% to be processed into fertilizer or ecoenzymes and 15% given to livestock.
BUDIDAYA TOGA DI POLIBAG SEBAGAI SOLUSI PENGHIJAUAN PEKARANGAN SEMPIT BERSAMA IBU PKK DESA PLOSO Prakoso, Tangguh; Alpandari, Heny; Fajri, Wahid Nur
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.61852

Abstract

Pemanfaatan pekarangan sebagai media budidaya tanaman obat keluarga (TOGA) menjadi solusi inovatif dalam meningkatkan kesehatan dan ketahanan pangan masyarakat. Kegiatan pengabdian ini dilaksanakan di Desa Ploso, Kecamatan Jati, Kabupaten Kudus, dengan tujuan meningkatkan kesadaran dan keterampilan masyarakat dalam membudidayakan TOGA menggunakan polybag. Metode yang digunakan dalam program ini adalah Participatory Rural Appraisal (PRA), yang melibatkan partisipasi aktif masyarakat serta pemangku kepentingan dalam seluruh tahapan kegiatan. Kegiatan yang dilakukan meliputi survei dan analisis lokasi, persiapan alat dan bahan, penyuluhan, pelatihan praktik budidaya TOGA, serta evaluasi. Hasil dari program menunjukkan peningkatan pemahaman dan keterampilan masyarakat dalam menanam dan merawat TOGA di pekarangan rumah. Evaluasi melalui pretest dan posttest menunjukkan adanya peningkatan tingkat pengetahuan masyarakat tentang TOGA, dengan persentase pemahaman yang meningkat dari 73,33% sebelum kegiatan menjadi 100% setelah kegiatan. Selain itu, minat masyarakat dalam membudidayakan TOGA juga meningkat secara signifikan, dengan 93,3% peserta menunjukkan minat tinggi. Dengan adanya program ini, masyarakat dapat mengakses tanaman obat secara mandiri, meningkatkan kemandirian dalam menjaga kesehatan, serta menciptakan lingkungan yang lebih hijau dan sehat.
Strategi Pemasaran Adaptif UMKM Bidang Agribisnis Pada Lanskap Digital di CV. Selekasi Alam Muria Wahid Nur Fajri; Muhamad Imanuddin; Heny Alpandari; Winda Widyastuti; Asti Nur Afifah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107097

Abstract

The large Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, contributing 61% of the Gross Domestic Product (GDP), employing approximately 66 million business owners, and absorbing 97% of the workforce. MSMEs face various challenges, including branding, innovation, digital literacy, and licensing. Research on MSMEs is crucial for poverty reduction, especially in developing countries. CV Seleksi Alam Muria is one of the MSMEs in Kudus that produces various processed products from the parijoto plant, known for its health benefits. Utilizing a digital approach, this MSME aims to enhance its marketing performance, refine its strategies, and pinpoint its business strengths and weaknesses. This study analyzes the effectiveness of CV. Seleksi Alam Muria's marketing strategy in developing processed parijoto fruit products as a local flagship product of Kudus Regency. The qualitative descriptive method involves identifying internal and external factors and conducting a SWOT analysis. Using a descriptive approach and marketing mix analysis, as well as SWOT and SOSTAC, the study found that the company has successfully diversified its product line, set varied prices, implemented strategic distribution, and conducted online and offline promotions. The economic value-added reached IDR 64,833/kg, with a profitability of 35.11%, and a distribution network in seven cities. Although the marketing strategy was effective, challenges remained, including price increases and limited public awareness. Recommendations for development include market education, branding enhancement, and digital expansion.
Pendampingan Ibu-Ibu PKK melalui Penyuluhan Digitalisasi Pemasaran pada Minuman Herbal di Desa Ploso, Kabupaten Kudus Afifah, Asti Nur; Widyastuti, Winda; Fajri, Wahid Nur
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/z6wm8105

Abstract

Teknologi digital saat ini telah berkembang jauh sehingga perlu dorongan agar pelaku usaha maupun masyarakat dapat memanfaatkan teknologi tersebut dalam memasarkan produknya. Seiring peningkatan daya saing produk lokal, termasuk minuman herbal, pemasaran secara digital diperlukan untuk memperluas jangkauan pasar. Keterbatasan literasi digital serta belum optimalnya pemanfaatan media sosial dan e-commerce menjadi permasalahan yang dialami mitra kegiatan. Tujuan diadakannya kegiatan ini untuk meningkatkan kemampuan, mendorong transformasi digitalisasi pemasaran,dan pemilihan strategi pemasaran yang tepat bagi Ibu-ibu PKK Desa Ploso. Metode pelaksanaan kegiatan ini menggunakan metode Experiental Learning (EL) yang diawali tahapan persiapan, pelaksanaan kegiatan melalui penyuluhan/seminar, pelatihan atau praktik langsung,diskusi dan tanya jawab kemudian diakhiri dengan monitoring dan evaluasi.  Hasil kegiatan menunjukkan adanya peningkatan kemampuan literasi digital peserta, penggunaan media social dan e-commerce untuk promosi serta pemilihan foto produk yang menarik sebagai salah satu strategi promosi untuk menarik pelanggan. Pengukuran keberhasilan ini menggunakan metode wawancara, pembagian kuesioner pre-test dan post-test, serta observasi pada peserta kegiatan.Pendampingan lanjutan tetap diperlukan agar peserta mendapatkan dampak ekonomi secara nyata dalam jangka panjang sebagai peningkatan kesejahteraan.
PERTUMBUHAN DAN HASIL TANAMAN BAYAM PADA BERBAGAI WAKTU PENYIRAMAN Anwar, Syaiful; Arini, Nindya; Fajri, Wahid Nur
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 6 (2026): February: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i6.7063

Abstract

Water management is a crucial factor in optimizing the productivity of leafy vegetables, including green spinach (Amaranthus sp.), particularly under limited water availability. Appropriate timing of irrigation may influence plant growth dynamics and biomass allocation. The study aimed to evaluate different irrigation times on the growth and biomass distribution of green spinach. The study was using a single factor with a completely randomized design, namely irrigation time, consisting of three treatments: morning irrigation (07:00), afternoon irrigation (16:00), and a combination of morning and afternoon irrigation (07:00 and 16:00). The treatment was replicated six times, resulting in 18 experimental units. Irrigation volume was standardized based on field capacity. Growth variables observed involved plant height, stem diameter, and number of leaves, while production variables consisted of fresh and dry weights of shoots and roots, as well as the shoot-to-root ratio. Data were analyzed using analysis of variance, with by the Honestly Significant Difference (HSD) test at a 5% significance level. The irrigation timing significantly affected plant height, number of leaves, and shoot-to-root ratio, but had no significant effect on stem diameter or total fresh and dry biomass. Morning irrigation produced a higher shoot-to-root ratio, indicating more efficient biomass allocation to the edible parts of the plant. In conclusion, morning irrigation is recommended as a practical water management strategy to support vegetatif growth and improve resource use efficiency in green spinach cultivation.
Co-Authors Afifah, Asti Nur Alpandari, Heny Any Suryantini Arini, Nindya Asmara, Fantasi Fana Sari Asti Nur Afifah Fairuzia, Fazat Farida Yuliani Hendy Hendro, Hendy Heny Alpandari Imanuddin, Muhamad Imanuddin, Muhammad Masyhuri Muhamad Imanuddin Muhammad Amir Biky Nurfahmi Fadlillah Riany Aulia Shabila Syaiful Anwar Tangguh Prakoso Wasis Wijayanto Widyatma, Yollanda Vannesicha Winda Widyastuti Winda Widyastuti