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Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Published by Universitas Putra Bangsa Kebumen
ISSN : 16935209     EISSN : 26232480     DOI : https://doi.org/10.32639/fokbis.v22i2
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi (FokBis) has been published since July 2008 by LP3M Universitas Putra Bangsa. FokBis is a scientific journal that focuses on the area of management, accounting and finance. Fokbis is biannually issued (January-June and July-December). This Journal is indexed in Google Scholar, SINTA, Indonesian One Search, and Dimension.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 125 Documents
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From Human-like Brands to Positive Consumer Attitudes: Applying Self-Congruence Theory to Brand Anthropomorphism and Personality Firda Amalia Widyaningrum; Lusi Suwandari
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/2r3syb55

Abstract

This study examines how brand anthropomorphism influences consumers’ positive attitudes toward brands, directly and through the mediating role of brand personality, based on the self-congruence theory. Using a quantitative survey method, data were collected from 231 respondents familiar with brands employing anthropomorphic strategies, such as Wizz Mie, Roti’O, Hokben, and Starbucks. Respondents had purchased from the brands more than three times and followed their social media accounts. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that anthropomorphism significantly influences brand personality, and both directly and indirectly enhances consumers’ positive attitudes. Brand personality plays a partial mediating role, showing that consumers evaluate brands more positively when they perceive human-like traits that align with their self-concept. These insights highlight the importance of incorporating anthropomorphic elements in brand communication to strengthen emotional connections and improve brand perception.
Improving The Marketing Performance of Tasikmalaya Weaving Industry Through Product Innovation Muhammad Shidqi Akhmal Pratama; Lusi Suwandari
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 2 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/ae7aww63

Abstract

This study aims to examine the influence of digital literacy on the marketing performance of woven industry MSMEs in Tasikmalaya, with product innovation as a mediating variable. The quantitative approach was used through a survey of 121 MSME actors in the Tasikmalaya weaving industry. Data analysis was carried out using the Structural Equation Modeling (SEM) method using  SmartPLS 4 software. The results of the study show that digital literacy has a significant effect on product innovation and marketing performance. In addition, product innovation has been shown to mediate the relationship between digital literacy and marketing performance. These findings affirm the importance of mastery of technology and innovative capabilities for MSME actors to increase competitiveness and marketing effectiveness. This research makes a practical contribution to the development of digital-based MSME empowerment strategies.
Corporate Social Responsibility and Corporate Governance:A Bibliometric Review Nor Rahma Rizka; Diana Putri
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/qkpnxf89

Abstract

This study aims to map the development of literature or research related to corporate social responsibility (CSR) and corporate governance (CG) through a bibliometric approach. Data were obtained from the Scopus database and filtered based on the type of scientific document and only included articles in English, resulting in 1,530 for analysis. Bibliometric analysis includes annual publication trends, identification of authors and articles with the highest citations, and visualization of both topic networks, research time trends for related topics, and mapping of topic frequency levels to be raised in research. The results show a significant increase in publications from 2015 to 2024, with Krüger's (2015) article being the most cited. VOSviewer visualization reveals a strong relationship between CSR and CG with themes such as performance, firm value, and sustainability. This study not only maps the direction of scientific discourse development but also provides a strong foundation for further research that is more relevant to the needs of the era.
Intention to Use Digital Payment on Traditional Market: Unified Theory Approach Dian Safitri Pantja Koesoemasari; Mayla Surveyandini; Juvita Ananda Putri; Sahrul Romadhon
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/00w4zr48

Abstract

The success of the national cashless action will occur if all levels of society are familiar with and interested in using it, especially at the most basic level, thats a traditional-markets. The theory used to explain is the unified theory of acceptance and use technology (UTAUT). UTAUT is more appropriate to use because it can explain the use of digital payments voluntary and mandatory. The population in this study were merchant in the Pasar Manis Purwokerto, totalling 512 merchants. The minimum research sample based on Isaac and Michael was obtained as many as 220 respondents, while the data processed were 222 respondents. Data were analysed using multiple linear regression. The results of this study can only prove that performance expectancy has a significant positive effect and social influence has a significant negative effect on the intention to use digital payments. These results illustrate that traditional market traders are still in the ‘early adopter’ stage in accordance with one of the supporting theories of UTAUT, namely the technology acceptance model (TAM). Social influence has a negative effect coming from buyers and people around traders not forcing them to use the digital payment.
How Rewards Influence the Link Between Organizational Commitment and Whistleblowing Intentions? Benediktus Bayu Adiprana; Ranto Pratomuan Sihombing
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 2 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/2jqywr04

Abstract

A person's intention to whistleblow can be influenced by several factors, namely ethics, moral intensity, personal cost, professional identity, and organizational commitment. This study focuses on knowing the effect of the moderating variable reward on the relationship between organizational commitment and intention to whistleblow. The research type is quantitative, using primary data obtained through questionnaires. Purposive sampling was used as a sampling technique. The sample amounted to 101 respondents who were permanent employees at large/medium furniture manufacturing companies in Central Java. The questionnaire was processed with SPSS version 21. MRA was used to analyze the interaction of moderating variables in the study. The results showed that organizational commitment has a positive effect on whistleblowing intention, while reward is not a moderating variable for the relationship between organizational commitment and whistleblowing intention.

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