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Ayleen Alicia
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Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 5 Documents
 1 
Search results for , issue "Vol. 9, No. 1" : 5 Documents clear
YouTube Upload Scheduling Strategy for Improving the Video Quantity and Audiences' Segmentation Accuracy at PT Talenta Entertainment Dermawan, Paris
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Youtube provides features for its users to upload and watch other users' videos. PT. Talenta Entertainment utilizes YouTube to upload creative videos of each talent that has been produced. In addition, in addition to the right media, creative and interesting content also needs to be distributed at the right time so that the upload time is right with the free time of the audience segment. Therefore, the content upload scheduling strategy plays an important role in finding the right time for the audience segment so that it can increase the number of views that have been uploaded. The purpose of this study was to determine the content upload scheduling strategy to increase the number of views of creative talent content at PT Talenta Entertainment. The method used is a qualitative descriptive research method with data collection techniques through interviews, observations, and literature studies. The results of this study indicate that the scheduling strategy implemented by PT Talenta Entertainment has proven to be quite significant in increasing the number of views.
Analysis of Operational Form Function for B3C3 Exhibition Hall at Indonesia International Furniture Expo (IFEX) 2023 by PT. Dyandra Promosindo Priscilla, Mireil
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Good service can be provided, one of which is by providing operational needs services that are well met for exhibitors, which have been implemented at the IFEX 2023 event. In its implementation, good cooperation is needed in understanding the needs of exhibitors so that everything related to what is needed can be recorded properly and ultimately be used effectively to support the running of the IFEX 2023 event. This study analyzed the role of the Operational Form, especially for exhibitors in the B3C3 area at the IFEX 2023 event. The purpose of this study was to determine how important the role of the 12 forms in the Operational Form is to be a guideline and basis for all exhibitor operational needs information during the IFEX 2023 event. This study uses a qualitative descriptive research type with data collection techniques, namely observation, interviews, and documentation. The source of this research is the database of the IFEX 2023 operational form link. The results of this study indicate that each form contained in the IFEX 2023 Operational Form has its own function that is very influential in the sustainability of the IFEX 2023 event, especially for exhibitor Hall B3C3. It is hoped that the results of this study can provide useful information in the field of managing exhibitor needs, especially needs related to the operations of exhibitors in preparing an event.
Promotion and Marketing Role in Increasing The Amount of Umrah Package Sales at PT Turisina Buana Tour and Travel Quamila, Dyandra Shafa
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the application of marketing mix strategies and effective promotional elements, significantly contributes to improving the company's image and increasing the number of Umrah pilgrims. Nonetheless, several factors were identified that influence implementation, including supporting factors such as ease of information access and inhibiting factors such as limited human resources for managing social media. These insights may serve as a basis for evaluating and enhancing the company's promotional strategies in the future.
The Implementation of Digital Marketing Strategy at the INACRAFT 2023 Syafira, Ranisya Yasfiani
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Digital marketing or digital marketing is needed by companies to market a product or service using digital media or platforms so that they can cover a wider market with the internet. The use of digital marketing strategies is carried out by many companies, one of the companies that uses digital marketing strategies is PT Mediatama Binakreasi. The final work entitled Digital Marketing Strategy at the Inacraft 2023 Event at PT Mediatama Binakreasi discusses five aspects of strategy including customer engagement, viral marketing, buzz marketing, peer influence, and online community, which are implemented by the Marketing Communication division at PT Mediatama Binacreation. The purpose of this study is to understand the relationship with the five existing aspects, find out the strategy of digital marketing at the INACRAFT event, the effectiveness of digital marketing and how to create content on INACRAFT social media, and also to find out the obstacles in the digital marketing process at the INACRAFT 2023 event. Task Research This Final Work (TKA) uses a qualitative description method, namely by collecting data from direct observation, interviews, and literature studies. The results of the study show that marketing from INACRAFT 2023 uses social media such as Instagram, Facebook, Tiktok, then Websites and also the Paid Ads feature, which is very influential in increasing brand awareness for the INACRAFT 2023 event. It is hoped that this research can help and provide useful information for readers in the field of digital marketing who use social media and Ads features in marketing an event.
Analysis of Global Tourism and Creative Economy Trends to Support Jakarta as a Global City Haidlir, Banu Muhammad; Musthofa, Budiman Mahmud; Mukhlish, Basuki Muhammad
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

The city of Jakarta is currently faced with new challenges to become a global city because the status of the country's capital has been revoked. The transformation of Jakarta into a global city requires in-depth study by exploring global trends and looking for the city's potential so that Jakarta can become a globally competitive city. One of the areas that is the focus of this study is tourism and the creative economy. The aim of this study is to analyze global and national trends in tourism and the creative economy. Through library research and document study methods, the author discovered various trends in tourism and the global creative economy. The results of the study show that throughout 2023-2024 there will be many trends in the tourism and creative economy sectors, such as the smart tourism trend, sustainable tourism, digital tourism, as well as the very large growth trend in the creative economy sector at the national and international levels. The various global trends in tourism and the creative economy that were discovered were then analyzed by examining the relationship between the trends and the potential of various resources that Jakarta has. It is hoped that the results of this study can become one of the initial studies on the development of tourism and the creative economy in Jakarta to become a city that is able to compete with other global cities in the world.

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