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p-Index From 2020 - 2025
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This Author published in this journals
All Journal ASEAN Marketing Journal Journal of Indonesian Tourism and Policy Studies
Mukhlish, Basuki Muhammad
Unknown Affiliation
Humanities Social Sciences

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Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia Anwar, Rosiwarna; Salehudin, Imam; Mukhlish, Basuki Muhammad; Ririh, Kirana Rukmayuninda
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

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The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementa- tion in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and Path Analysis (PA) to identify significant structural paths between variables. We found that only Attitude and Perceived Usefulness significantly predict Intention to Adopt MRT for private vehicle users, while only Attitude and Subjective Norms significantly predict Intention to Adopt MRT for public transportation users. We found that for current users of private transportation, both Overall Monthly Transport Expenditure and Intention to Adopt have significant influence to the Willingness to Pay. While for current users of public transports, no predictor is significant for their Willingness to Pay.
Analysis of Global Tourism and Creative Economy Trends to Support Jakarta as a Global City Haidlir, Banu Muhammad; Musthofa, Budiman Mahmud; Mukhlish, Basuki Muhammad
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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The city of Jakarta is currently faced with new challenges to become a global city because the status of the country's capital has been revoked. The transformation of Jakarta into a global city requires in-depth study by exploring global trends and looking for the city's potential so that Jakarta can become a globally competitive city. One of the areas that is the focus of this study is tourism and the creative economy. The aim of this study is to analyze global and national trends in tourism and the creative economy. Through library research and document study methods, the author discovered various trends in tourism and the global creative economy. The results of the study show that throughout 2023-2024 there will be many trends in the tourism and creative economy sectors, such as the smart tourism trend, sustainable tourism, digital tourism, as well as the very large growth trend in the creative economy sector at the national and international levels. The various global trends in tourism and the creative economy that were discovered were then analyzed by examining the relationship between the trends and the potential of various resources that Jakarta has. It is hoped that the results of this study can become one of the initial studies on the development of tourism and the creative economy in Jakarta to become a city that is able to compete with other global cities in the world.
Co-Authors Banu Muhammad H. Budiman Mahmud Musthofa, Budiman Mahmud Imam Salehudin Kirana Rukmayuninda Ririh Rosiwarna Anwar, Rosiwarna