Adpebi Science Series
Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human civilization in a better direction, including: Humanities, Social Science, Law, Policy, Management, Engineering, Information Technology, Electrical Engineering, Physics, Medical Science, Biology, and Physical Education
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<![CDATA[Analysis Of Product Quality In Manisan Sumatra, Medan ]]>
<![CDATA[zhang, susanto]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[Abstract The purpose of this research is to determine the quality of the product in Manisan Sumatra, Medan. The method used in this research is descriptive qualitative research method. The data collection method used by the author in this study is through the interview method. Data obtained from interviews using source triangulation, where the informants in this study were 5 customers in Manisan Sumatra, Medan. The data of this study were analyzed using the data analysis method proposed by Miles & Huberman, namely: Data Reduction, Data Display, and Conclusion Drawing. In this study, the authors found several findings, such as customers still not satisfied with the quality of the taste of the product served by Manisan Sumatra, Medan because the taste of the product is inconsistent, and the appearance of the product is considered less attractive for customers to buy, such as the packaging used is less attractive.]]>
<![CDATA[Product Quality towards Product Purchase Decisions ]]>
<![CDATA[Lunanda, Ivana Destine]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[The purpose of this study was to prove the effect of product quality on product purchase decisions at PT Bank Mestika Dharma, Tbk Capem Sumatra Medan. The subject of this research is the customer of PT Bank Mestika Dharma, Tbk Capem Sumatra Medan. The population in this study was 238 customers and the sample was 70 people from the population with the sample calculation using the slovin formula. The data collection technique used a questionnaire in which the research method used was a quantitative method. Based on the t-test, it was found that the value of 0.075 means that the better the product quality, the greater the level of purchasing decisions. With a significance value of 0.041, it means that this variable has a significant effect on purchasing decisions, where the significance value is <0.05. Based on the results of the regression calculation, it can be seen that the coefficient of determination (R2) obtained is 0.256. This means that 25.6% of the variation in the Purchasing Decision variable can be explained by the Product Quality variable, while the remaining 74.4% is explained by other variables not proposed in this study.]]>
<![CDATA[Analysis Of The Effect Of Product Quality on Consumer Purchase Decisions ]]>
<![CDATA[Tandani, Alvionita]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[The purpose of this study was to determine the effect of product quality on consumer purchase decisions at PT. Karya Mandiri Pratama Plasindo Tanjung Morawa.The method used in this research is quantitative method. The type of research is quantitative data.The data collection technique used a questionnaires. The research population that will be used in this study is all customers who made purchases in the company total 239 consumers. Due to the total population used was 239 consumers, and using the Slovin formula obtained 150 respondents as samples. The analytical technique used is simple linear regression analysis and statistical tests, namely t-test (partial) using SPSS software (statistical package for the social sciences).The test results show that partially the product quality variable have a positive and significant effect on purchasing decisions where the influence given is 28.5%.The conclusion of this study is that partially, the product quality variable have a positive and significant effect on consumer purchase decisions at PT. Karya Mandiri Pratama Plasindo Tanjung Morawa. The purpose of this study was to determine the effect of product quality on consumer purchase decisions at PT. Karya Mandiri Pratama Plasindo Tanjung Morawa.The method used in this research is quantitative method. The type of research is quantitative data.The data collection technique used a questionnaires. The research population that will be used in this study is all customers who made purchases in the company total 239 consumers. Due to the total population used was 239 consumers, and using the Slovin formula obtained 150 respondents as samples. The analytical technique used is simple linear regression analysis and statistical tests, namely t-test (partial) using SPSS software (statistical package for the social sciences).The test results show that partially the product quality variable have a positive and significant effect on purchasing decisions where the influence given is 28.5%.The conclusion of this study is that partially, the product quality variable have a positive and significant effect on consumer purchase decisions at PT. Karya Mandiri Pratama Plasindo Tanjung Morawa.]]>
<![CDATA[The Effect of Pricing on Consumer Purchase Decisions ]]>
<![CDATA[Wirawan, Andri]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[For the last few years, the company's sales are known to continue to decline. This decline is also assessed because consumer purchasing decisions at the company continue to decline so that it does not confuse the company the longer it looks like the consumers who make purchases are increasingly quiet. Pricing for the products and services offered by the company is perceived to be higher than that of other companies. This makes consumers feel a bit at a loss because if consumers switch to other companies, consumers can also save the costs they have to spend to obtain these products such as the difference in costs incurred to buy products at the company compared to if they make purchases at other companies.The purpose of this study was to determine the effect of pricing on purchasing decisions at PT. Dodorindo Jaya Abadi Tanjung Morawa.The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 212 consumers. Because the population used is 212 consumers, the population will be reduced by using the Slovin sampling technique with a 95% confidence level and an error rate of 5%, where 139 samples are obtained. The analytical technique used is multiple linear analysis and statistical tests, namely t-test (partial) and F-test (simultaneous) using SPSS (statistical package for the social sciences) software.The test results show that partially the pricing variable has a positive and significant effect on purchasing decisions where the influence given is 21.1%.The conclusion of this study is that partially, the pricing variable has a positive and significant effect on purchasing decisions at PT. Dodorindo Jaya Abadi Tanjung Morawa.]]>
<![CDATA[A, The Effect of Brand Image On Consumer Purchase Decisions on Products Yamaha (Case Study on PT. Alfa Scorpii Faithful Budi) ]]>
<![CDATA[Prasetyo, Leonardo]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[Customers' purchasing decisions on the products offered are experiencing a decline where many old consumers have never made repeat purchases of products where consumers usually always look for the latest products from Yamaha when they want to buy motorcycle products. The Yamaha brand seems to give a bad impression on consumers so that when researchers interview about products from Yamaha, consumers are a little indifferent. In addition, there are also various brand images obtained, namely that motorcycles still seem wasteful in using fuel by consumers, have higher prices than competitors with similar products.The purpose of this study was to determine the effect of brand image on purchasing decisions at PT. Alfa Scorpio Medan.The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 544 consumers. Because the population used is 544 consumers, the population will be reduced by using the Slovin sampling technique with a 90% confidence level and an error rate of 10% where 85 samples are obtained. The analytical technique used is multiple linear analysis and statistical tests, namely t-test (partial) and F-test (simultaneous) using SPSS (statistical package for the social sciences) software.The test results show that partially the brand image variable has a positive and significant effect on purchasing decisions where the influence given is 22.4%.The conclusion of this study is that partially, the brand image variable has a positive and significant effect on purchasing decisions at PT. Alfa Scorpio Medan.]]>
<![CDATA[Work Stress Impact towards Employee Performances ]]>
<![CDATA[Evelin, Kennie]]>;
<![CDATA[Siemin Ciamas, Elserra]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[In this study, the author wanted to identify the problem of “Does work stress affect employee performance at Kakiku Cemara Asri Medan?” The aim is to determine the effect of work stress on employee performance at Kakiku Cemara Asri Medan. The author uses associative quantative research methods. Associative research is a research method where the relationship that occurs is causal, work stress is an unavoidable part of human life and can occur at any time in every human being which can affect many things, one of which is employee performance. The data collection technique used by the author in this research is to use a questionnaire. The sample used by the author in this study were all 31 employees of Kakiku Cemara Asri Medan. The instrument used in this research is the validity and reliability test. Based on calculations carried out with the SPSS version 26 application program, it turns out that the correlation result is 0.687 and the value of sig. deviation from linearity is 0.276 which indicates that there is a linear relationship between work stress and employee performance. From the results of r square of 47.2% and the rest is influenced by other factors that were not tested in this study. From the calculation of the regression analysis, the regression equation Y = 13.816 + 0.819X is obtained. Therefore, it can be concluded that work stress affects employee performance at Kakiku Cemara Asri Medan.]]>
<![CDATA[Analysis of Tires Product Quality at PT. Berkah Andal Sukses, Medan ]]>
<![CDATA[Halim, Varine Agustine]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[This research was conducted to know that improving the quality of a product is very important for the company so that customers continue to have consistency in buying these products and the level of customer satisfaction will also increase because one of the things that consumers pay most attention to is the quality of the product to be purchased. The research method used in this research is the descriptive qualitative method. The data collection methods used are unstructured interviews and observation methods. From the results of an unstructured interview with one of the customers with the initials "GB" at PT. Berkah Andal Sukses, Medan, it can be said that the quality of tire products at PT. Berkah Andal Sukses, Medan is declining. In this study, researchers found that customers were still dissatisfied with the quality of the rubber used for these tire products]]>
<![CDATA[Analysis the Influence of Brand, Offering, Relationship Equity on Learning Outcomes and their Implications for the Employability ]]>
<![CDATA[Adevi, Isye Rahayu]]>;
<![CDATA[Jerry Heikal]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[Employability refers to the achievements of graduates and their potential to obtain graduate employment. Learning outcomes are changes in behavior that occur to students on the process of adaptation or adjustment while on campus, which are expressed in the form of scores both quantitatively and qualitatively on the cognitive, affective and psychomotor indicators of students. The purpose of this study is to analyze the relationship between the influence of the Customer Equity Stack which is divided into 3 categories on Learning Outcomes with implications for Student Employability. The method in data processing uses SEM-PLS with the Second Order CFA model. The results of this study found a significant positive effect between Brand Equity and Offering Equity on Learning Outcomes. Then Brand Equity and Learning Outcomes have a significant positive effect on Employability. Meanwhile Relationship Equity has no significant effect on Learning Outcomes and Employability. In mediation, Brand Equity plays a partial mediation role on Employability, Offering Equity plays a full mediation role on Employability, and Relationship Equity does not have a mediating impact on Employability Keywords: Brand Equity, Offering Equity, Relationship Equity, Learning Outcomes, Employability]]>
<![CDATA[Effect of Leadership on Talent Management Process in Universities in Indonesia ]]>
<![CDATA[Dyah Purwaningsih]]>;
<![CDATA[Rasyid, Mohammad Kurniadi]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[The aim of this research is to explore the effect of leadership on the talent management process in universities in Indonesia. This research used quantitative approach. The respondents were 108 talented education personnel from 12 universities in West-Java, Indonesia. The sampling method was used to collect data using surveys and questionnaires. The collected data from the respondents were analyzed using Structural Equation Model Partial Least Square (SEM-PLS). The Smart PLS 3.0 software was used to process the data. The study have found that leadership is proven to have an impact on the success of talent management. The results show that the application of leadership can support a better talent management process at universities.]]>
<![CDATA[Sales, Profit and Financial Performance of Manufacturing Companies in Indonesia during Pandemic ]]>
<![CDATA[Rasyid, Mohammad Kurniadi]]>
<![CDATA[ Adpebi Science Series 2022: 1st AICMEST 2022 ]]>
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<![CDATA[The purpose of this study was to determine the effect of the Covid-19 outbreak on sales growth and financial performance of companies specifically engaged in food production and household needs. Financial Performance is analyzed through the calculation of financial ratios which include liquidity ratios, activity ratios, solvency ratios and profitability ratios. The sample of this research is three large companies that have been listed on the Indonesia Stock Exchange (IDX), namely: Unilever, Indofood and Mayora. The data source used is secondary data which is on the site www.idx.co.id. The financial data used is derived from the company's financial statements per Quarter starting from Quarter 1 2019 to Quarter 1 2020. This study uses descriptive analysis. Data processing was performed using SPSS software to perform multiple regression tests. The results of the analysis show sales growth and profit growth at Unilever and Indofood during the pandemic were not greatly affected, but Mayora experienced a reduction. Profitability ratios and activity ratios decreased, liquidity ratios and solvency ratios experienced a slight improvement during the Covid-19 Pandemic for all sample companies.]]>
