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Adpebi Science Series
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28298438     DOI : https://doi.org/10.54099/ass
Core Subject : Economy, Humanities, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science
Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human civilization in a better direction, including: Humanities, Social Science, Law, Policy, Management, Engineering, Information Technology, Electrical Engineering, Physics, Medical Science, Biology, and Physical Education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
 1   2   3 
Search results for , issue "2024: 1st Conference of Tourism and Economics Creative," : 21 Documents clear
The Effect Of Work Discipline And Employee Loyalty On Employee Performance Of The HR & General Department Of PT. Semen Padang Febriani, Rina; Hendri, Sri Rahmasari
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.459

Abstract

This study aims to determine the influence of work discipline and employee loyalty on employee performance of the Department of Human Resources & General Affairs of PT. Semen Padang. This type of research is a causal associative type. The population of this study refers to all employees of the Department of Human Resources & General Affairs of PT. Semen Padang is 60 employees. The determination of the number of samples in this study uses a saturated sampling technique, so that the sample of this study is all employees in the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the t-test showed thatwork discipline with a ttable > ttable value or 2,430 > 1,672 with a significant value of 0.018 < 0.05, that work discipline had a positive and significant effect on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the t-test of employee loyalty variables with a t-count value of > ttable or 6.449 > 1.672 with a significant value of 0.000 < 0.05, that employee loyalty has a positive and significant effect on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the F test are known to have a value of 29,016 and a value of 3.15with a significant value of 0.000 < 0.05. This result means that together (simultaneously) the variables of work discipline and employee loyalty have an influence and significantly on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang. 
The Effect of Price and Service Quality on Customer Satisfaction of Lion Air Padang Flight Service Users Afrida, Afrida; Mayvira, Mayvira
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.485

Abstract

This study aims to find out how the influence of price variables and service quality on customersatisfaction of Lion Air Padang flight service users. The type of data used in this study is using uantitative data in the form of questionnaires from Lion Air (Padang-Jakarta) customers. The sample used in this study was Lion Air customers with the route (Padang-Jakarta) as many as 106 respondents.The results of the t-test show that price and service quality have a positive effect on customer satisfaction with a t-value calculated for the price of 4.465 with (sig 0.000<0.05), Service Quality with a t-value calculated 2.953 with (sig 0.004<0.05) with df=106-3=103, then t table 1.659 is obtained.The results of the F test show that price and service quality together (simultaneously) have a positiveeffect on customer satisfaction of Lion Air Padang flight service users with the results of the F test knowing that the F value is calculated > from the F table or 20.683 > 3.08, with a significant value of 0.000 (p<0.05). From the results of the determinant coefficient analysis, an R-Square value of 0.287 was obtained, which means that 28.7% of the variables of price and quality of service can be explained by price and quality of service, while the remaining 71.3% is influenced by other factors outside the variables used in this study.
The Effect of Workload, Discipline and Work Safety on the Performance of Employees of the Padang City Civil Police Unit (SATPOL PP) Amrullah, Amrullah; Vika Fajriani
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.486

Abstract

In today's era of uncertainty, various challenges arise in efforts to manage human resources in the governmentsector, where human resource management (HRM) holds an important battle in the success and efficiency of theimplementation of public services in the government environment. The purpose of this study is to determine the influenceof Workload, Discipline and Work Safety on the Performance of Employees of the Padang City Civil Police Unit(SATPOL PP). Satpol PP in the Padang City area, West Sumatra. The type of research used in this study is associativeresearch with a quantitative approach. The population in this study is all Contract Employees (No PNS) in the Padang CityCivil Service Police Unit (SATPOL PP). The sample in this study amounted to 80 respondents. The technique of collectingresearch data through questionnaires uses a Likert scale. The data analysis technique in this study is multiple linearregression.Based on partial statistical analysis of the Workload variable with a tcount value of 3.283 > ttable 1,665 with avalue (Significant = 0.008 <0.05) This means that the workload has a positive and significant effect on the performanceof the Employees of the Padang City Civil Police Unit. Work Discipline Variable (X2) with a tcount value of 2.084>ttable1,665 with a value (Significant = 0.041 <0.05) This means that Work Discipline has a positive and significant effect onthe Performance of Employees of the Padang City Civil Police Unit. Occupational Safety Variable (X3) with a calculatedvalue of 2.183> ttable 1.665 with a value (Significant = 0.048 <0.05) This means that occupational safety has a positiveand significant effect on the performance of employees of the Padang City Civil Service Police Unit.The result of F that the value of Fcal> Ftable with a value of 1.463 > 3.1 respectively with a significant value of(0.031) < 0.05 which means that Workload, Discipline and Occupational Safety simultaneously or together have asignificant positive effect on the Performance of Employees of the Padang City Civil Police Unit (SATPOL PP).
The Influence of Destination Image and Positioning Strategy Against the Decision to Visit Tourists to Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City Syahputra, Chandra; Nasrul, Firhan Pratama
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.487

Abstract

This study aims to find out how the Destination Image variable and Positioning Strategy affect the decision to visit the Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City. The type of data used in this study is quantitative in the form of questionnaires from visitors to the Pagang Island Tourist Object in Sungai Pisang Village, Padang City. The population used in this study is all Visitors to the Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City. With a sample of 100 visitors. The results of the t-test showed that Destination Image and Positioning Strategy had a positive and significant effect on the decision to visit the Pagang Island Tourist Object in Sungai Pisang Village, Padang City The results of the F-Test showed that the variables of Destination Image and Strateggi Positiioning together had a positive effect on the decision to visit the Pagang Island Tourist Object in Sungai Pisang Village, Padang City. From the results of the determinant coefficient analysis, the R Adjusted Square (R2) value was obtained of 0.340, which means that 34% of the variables of the decision to visit can be explained by the variables Destination Image and Strateggi Positiioning, while the rest (66%) can be explained by other variables that are not studied in this study.
The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch Darman, Darman; Rosa, Devi Triana
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.488

Abstract

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Application of Religiosity on the Loyalty of Bank Nagari Syariah Diversification Savings Account Olo Padang Branch. The sampling technique uses a sampling technique, using the Slovin formula so that a sample of 97 people was obtained. The Customer Relationship Management variable (X1) with a tcal value of 2.365 and a value of (Significant = 0.016 <0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H1 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the customer loyalty of Bank Nagari Olo Padang Branch. The Experiental Marketing variable (X2) with a tcal value of 1.890 and a value of (Significant = 0.047<0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=97, then a table of 1.661 was obtained. This means that H2 is accepted, so it can be concluded that Expeiental Marketing has a positive and significant effect on Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The Religiosity variable (X3) with a tcal value of 2.258 and a value of (Significant = 0.011 <0.05) with (df= n-k, then n = number of respondents, k = number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H3 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The F test is known that the value offcal is 5.751 >from the ftable 2.70 and the significance of f = 0.006 < 0.05, meaning that H4 is accepted. It can be said that the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Implementation of Religiosity have a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Diversified Savings Account Olo Padang Branch. This means that the variables of Customer Relationship Management Implementation, Increasing Experiental Marketing, and Implementation of Religiosity can explain the variable of Customer Loyalty of Bank Nagari Syariah Diversification Savings Bank Olo Padang Branch, by 22.4%. The remaining 77.6% was explained by other variables that were not observed in this study.
The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra Malik, David; Rahmatulla, Yogi
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.490

Abstract

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. This study aims to determine the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. The types of research used are quantitative and associative. The population in this study is all consumers at Air Manis Beach in Padang City, West Sumatra and the sample in this study is 96 respondents. The sampling technique used in this study is the accidental sampling technique. The analysis method used is multiple regression analysis. The results of this study show that based on the results of the t-test on the Marketing communication variable, it has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 5.022 and the value (sig = 0.000 < 0.05). With df = 96-3 = 93 obtained atable of 1.985, from the above results it can be seen that the tcount > table is 5.022 >1.985, this shows that Ha is accepted and Ho is rejected. So marketing communication has an effect on tourist satisfaction. The Service Quality Variable has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 4.872 and the value (si g = 0.000 < 0.05). With df =96-3 = 93 obtained a table of 1.985, from the above results it can be seen that the tcount > table 4.872 >1.985, this shows that Ha is accepted and Ho is rejected. So the quality of service affects tourists. Based on the results of the F test, the value of Fcal was obtained 87.024 > 3.094,meaning that marketing and service quality together have a positive and significant effect on the variable of tourist satisfaction. The value of the determinant coefficient (R-Square) obtained was 0.668 or 66.8%. This figure shows that 66.8% of tourist satisfaction (bound variable) can be explained by marketing communication and service quality. The remaining 33.2% was influenced by other factors that were not explained in this study.
THE INFLUENCE OF FINANCIAL LITERACY AND CUSTOMER TRUST ON INTEREST IN SAVING AT BANK NAGARI BRANCH KOTO BARUDHARMASRAYA REGENCY Suandi, Edi; Anita, Uci
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.491

Abstract

This study aims to determine the influence of financial literacy and customer trust on the interest in saving by respondents domiciled in Dharmasraya district. The sampling technique uses a simple random sampling technique, using the slovin formula so that a sample of 100 people is obtained. Research data collection technique through questionnaire with Likert scale. Based on the results of the calculation of the SPSS program application from the t-test, the financial literacy variable was obtained with a tcount of -2.219 and a value (sig= 0.029< 0.05) with df=100-3 = 97, then a table of 1.660 was obtained. From the above results, it can be seen that tcal< ttable or - 2,219<1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that financial literacy has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district with a sig value = 0.029< 0.05. The customer trust variable with a calculation of 4,400 and a value (sig=0.000< 0.05) with df =100-3 = 97, then a table t of 1,660 was obtained. From the results above, it can be seen that tcal> ttable or 4,400 > 1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that customer trust has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district. The F test was known that the value of Fcal> Ftable was 10.259>3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.175. This means that the variables of financial literacy and customer trust can explain the variable of saving interest by respondents domiciled in Dharmasraya district by 17.5%. The remaining 82.5% was explained by other variables that were not observed in this study.    
Hedonistic Shopping Motivation and Price Discounts for Impulsive Purchases of Shopee e-Commerce Users Baiturrahmah University Students Amijah, Amijah; Yoda, Tilawatil Ciseta; Malik, David
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.492

Abstract

The growth of e-commerce in Indonesia has developed, judging from marketing activities, purchases consist of two types, namely planned purchases and unplanned purchases. Impulse purchases are a consumer attitude that can certainly increase the company's profits. The purpose of this study is to find out how the influence of hedonistic shopping motivation and price discounts on impulse purchases of e-commerce users of Baiturrahmah University students. The type of research used in this study is ssociative research with a quantitative approach. The population in this study is students who use Shopee e-commerce at Baiturrahmah University. The sample in this study amounted to 97 respondents. The research data collection technique was through a questionnaire using a Likert scale. The data analysis technique in this study is multiple linear regression. Based on partial statistical analysis, the hedonistic shopping motivation variable was obtained t calculated 7.299 > t table 1.661 with a sig value (0.000 < 0.050) meaning that H1 was accepted and H0 was rejected, so it can be concluded that hedonistic shopping motivation has a positive and significant effect on the impulse purchase of Shopee e-commerce users Baiturrahmah University students. The price discount variable was obtained t calculated 1.473 < t table 1.661 with a sig value (0.144 > 0.050) meaning that H2 was rejected and H0 was accepted, so it can be concluded that price discount has no effect on the impulse purchase of hopee e-commerce users of Baiturrahmah University. The results of the F test were known that the f value was calculated as 53.894 > f table 3.09 with a sig value (0.000 < 0.050), meaning that H3 was accepted and H0 was rejected. It can be concluded that hedonistic shopping motivation and price discounts simultaneously have a positive and significant effect on the impulse purchase of Shopee e-commerce users of Baiturrahmah University students. 
The Influence of Hedonic Shopping Value, Price Discount, and Store Atmosphere Against Impulse Buying Dayumart Consumers Sumatra Padang Pratama, Geza Syafti; Wahyudi, Harry
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.493

Abstract

This study aims to find out how the influence of hedonic shopping value, price discount, and store atmosphere on impulse buying in Dayumart Sumatra Ulak Karang Padang consumers. The sampling technique uses a purposive sampling technique, using the Lemeshow formula so that a sample of 96 people was obtained. The F test is known that the value of 18.038 > f table is 3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.370. This means that the variables of hedonic shopping value, price discount, and store atmosphere can explain the impulse buying variables in 37% of Dayumart Sumatra Ulak Karang Padang consumers. The remaining 63% was explained by other variables that were not observed in this study.
The Influence of Brand Equity and Product Quality on Cimory Yoghurt Squeeze Purchase Decisions in Koto Tangah District, Padang City Adha, Howardi Visza; Hendri, Muhammad Syahril
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.494

Abstract

This study aims to find out how the variables of Brand Equity and Product Quality affect the purchase decision of cimory yoghurt squeeze in Koto Tangah Padang District. The type of data used in this study is quantitative in the form of questionnaires from cimory consumers in Koto Tangah District. The population used in this study is all cimory consumers in Padang City. The results of the t-test showed that Brand Equity and Product Quality had a positive and significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with a t-value calculated for Brand Equity with a t-value of 5,503>t table 1,661 and a sig value of 0.000< 0.05 and Product Quality with a t-valueof 2,558> ttable 1.661 and a sig value of 0.012<0.05 with df 96-3 = 93, then the table t of 1.661 is obtained. The results of the F-test showed that the variables of Brand Equity and Product Quality together had a positiveand significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with the results of the F test knowing that fcalculated 29,237 > from ftable 3.09 and the significance of f = 0.000 was less than 0.05. From the results of the determinant coefficient analysis, the R Adjusted Square (R2) value was obtained of 0.386, which means that 38.6% of the variables of purchase decisions can be explained by the variables Brand Equity and Product Quality, while the rest (61.4%) can be explained by other variables that are not examined in this study.

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