Adpebi Science Series
Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human civilization in a better direction, including: Humanities, Social Science, Law, Policy, Management, Engineering, Information Technology, Electrical Engineering, Physics, Medical Science, Biology, and Physical Education
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<![CDATA[The Effect of Affiliate Marketing, Price Discounts and Live Streaming Shopping on The Buying Interest of Wardah Products (Kahf Facial Wash) on The Shopee Marketplace : (Case Study: Students of the Faculty of Economics and Business, Baiturrahmah University) ]]>
<![CDATA[Suhanda, Mya Yuwanita]]>;
<![CDATA[Syahputra, Eko]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.495
<![CDATA[This study aims to analyze how affiliate marketing, price discounts, and live streaming shopping simultaneously andpartially affect the buying interest of Wardah products (Kahf Facial Wash) on the Shopee Marketplace. Based on theresults of the SPSS calculation from the t-test, the Affiliate Marketing variable is calculated > ttable or 6.284 > 1.653and the sig value is 0.000 < 0.05, meaning that H1 is accepted and H0 is rejected. So it can be concluded that AffiliateMarketing has a positive and significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on theShopee Marketplace. In the Price Discount variable, the calculation > ttable or 7.151 > 1.653 and the sig value of0.000 < 0.05 means that H2 is accepted and H0 is rejected. So it can be concluded that Price Discount has a positiveand significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. Inthe Live Streaming Shopping variable, the ttable < count or 1.355 < 1.653 and the sig value is 0.177 > 0.05, meaningthat H3 is rejected and H0 is accepted. So it can be concluded that Live Streaming Shopping does not have a significanteffect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. The samplingtechnique uses a purposive sampling technique, using the Slovin formula so that a sample of 180 people was obtained.The F test is known to have a value of 152,777 > 2.666 with a significant value of (sig = 0.000 < 0.05). So in thisstudy, the independent variables together affect the dependent variables. The determination coefficient was obtainedwith a result of 0.723 which means that the percentage of influence of affiliate marketing, price discount and livestreaming shopping has an influence on the Interest in Buying Wardah Products (Kahf Facial Wash) on the ShopeeMarketplace in students of the Faculty of Economics and Business, Baiturrahmah University by 72.3%, while theremaining 27.7% is influenced by other variables that were not studied in the study.]]>
<![CDATA[The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang ]]>
<![CDATA[Nanda, Nanda]]>;
<![CDATA[Sa'dah, Lailatul]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.496
<![CDATA[This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampling technique uses an accidental sampling technique, using the Slovin formula so that a sample of 100 people is obtained. The F test was known that the value of fcal was 68,653 >from ftable 2.70 and the significance of f = 0.000 < 0.05, meaning that H4 was accepted and H0 was rejected. It can be said that Social Media, Brand Image, and Location simultaneously have a positive and significant effect on the decision to stay at Imelda Hotel. This means that social media variables, brand image and attraction location can explain the variables of the decision to stay at imelda hotels in Padang city, by 68.2%. The remaining 31.8% was explained by other variables that were not observed in this study.]]>
<![CDATA[The Effect of Organizational Commitment, Work Discipline and Locus of Control on the Performance of Employees of the Production Department of PT. Nusantara Beta Farma Padang Pariaman ]]>
<![CDATA[Yulihardi, Yulihardi]]>;
<![CDATA[Rina Febriani,]]>;
<![CDATA[Tiara Kurnia Sari]]>;
<![CDATA[Budiyanto, Budiyanto]]>;
<![CDATA[Agus Tedi]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.502
<![CDATA[Human resources are an important factor that cannot be separated from an organization or company.Human resources are also the key to determining the development of an organization and act as drivers, thinkersand planners to achieve organizational goals, so companies must pay attention to the performance of allemployees. This research aims to determine the influence of organizational commitment, work discipline andlocus of control on employee performance in the production section of PT. Nusantara Beta Farma PadangPariaman. This research uses associative research. The population and sample in this research were allemployees in the production department of PT. Nusantara Beta Farma Padang Pariaman, totaling 67 employeeswith a sampling technique using Non-Propability Sampling, namely a saturated sampling technique. Datacollection techniques use questionnaires.Based on the SPSS calculation results from the t test, the Organizational Commitment variable tcount >ttable or 2.266 > 1.669 (sig = 0.027 < 0.05) means that H1 is accepted and H0 is rejected. So it can be concludedthat Organizational Commitment has a positive and significant effect on Employee Performance at PT. NusantaraBeta Farma Padang Pariaman. In the Work Discipline variable tcount > ttable or 6.070 > 1.669 (sig = 0.000 <0.05) meaning that H2 is accepted and H0 is rejected. So it can be concluded that the Work Discipline variablehas a positive and significant effect on employee performance. In the Locus of Control, variable tcount > ttableor 2.170 > 1.669 (sig = 0.034 < 0.05) meaning that H3 is accepted and H0 is rejected. So it can be concludedthat the Locus of Control variable has a positive and significant effect on employee performance.The results of the f test show that if fcount > ftable then H4 is accepted and H0 is rejected and vice versaif fcount < ftable then H4 is rejected and H0 is accepted. Based on table 4.15 of the f test, it is known that thefcount value is 25,483 and the ftable value is 2,751 so that H4 is accepted and H0 is rejected with a significantvalue of 0.000 (<0.05). This means that together the variables Organizational Commitment, Work Discipline andLocus of Control influence the employee performance of PT. Nusantara Beta Farma Padang Pariaman.The R-square value is 0.548, meaning that the percentage influence of Organizational Commitment,Work Discipline and Locus of Control on PT. Nusantara Beta Farma Padang Pariaman Employee Performanceis 54.8% while the remaining 45.2% is influenced by other variables not examined in this research. So it can beconcluded that Organizational Commitment, Work Discipline and Locus of Control influence the Performance ofEmployees in the Production Department of PT. Nusantara Beta Farma Padang Pariaman]]>
<![CDATA[The Effect of Price and Promotion on Honda Beat Customer Loyalty (Case Study on Honda Saudara Motorcycle Dealership in Solok City) ]]>
<![CDATA[Syaiful, Syaiful]]>;
<![CDATA[Fauzyyah , Assyfa]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.503
<![CDATA[Customer loyalty is a positive attitude given by consumer satisfaction with a product or company which ismanifested by the behavior of intending to buy again or who have made repeated purchases to recommend it to anyonethey know.This study aims to see the influence of price and promotion on customer loyalty at Honda Saudara MotorDealers in Solok City.This type of research is an associative research where it aims to find out the relationship between two or more variablesby taking a sample of 100 respondents. The data collection technique in this research is using a questionnaire with aLikert scale. Based on the results of the calculation of the SPSS program application from the t-test, a price variablewas obtained with at-value of -3.369 < t, table 1.660 and a sig value of 0.001 < 0.05 so that H1 was rejected and H0 wasaccepted. In the promotion variable, the value of tis calculated at 5.583 > ttable is 1.660 and the sig value is 0.000 < 0.05 sothat H1 is accepted and H0 is rejected.The results of the F test of significant probability Fcalculated 20.819 > Ftable 3.090 with a significant value of0.000 < 0.05 so that this means that the price has a negative effect on customer loyalty and the promotion has a positiveand significant effect on Honda Beat customer loyalty at Honda Brother Motor Dealers in Solok City.In this study, the determination coefficient is 0.300 or 30%. Where price variables and promotions have aneffect of 30% on Honda Beaat customer loyalty at Honda Saudara Motor Dealers in Solok City. Meanwhile, the other70% was influenced by other variables that were not discussed by the researcher in his study.]]>
<![CDATA[The Effect of E-Service Quality and E-Trust on E-Customer Loyalty on Non-Cash Transaction Users of the Shopee Application Mediated by E-Satisfaction In Jambi Province ]]>
<![CDATA[Astari,, Silvy]]>;
<![CDATA[Latifa Arum]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.504
<![CDATA[This study aims to determine the Influence of E-Service Quality and E-Trust on E-Customer Loyalty of Non-Cash Transaction Users in the Shopee Application Mediated by E-Satisfaction in Jambi Province. The samplingtechnique uses a purposive sampling technique, using the Lemeshow formula so that a sample of 96 people was obtained.Research data collection techniques through online questionnaires (googe form) with a Likert scale. Based onthe results of the calculation using the Partial Least Square (PLS) research tool. The results of the research from the datatesting that have been carried out show that (1) E-Service Quality has a significant influence on E-Satisfaction,(2) E-Trust has a significant influence on E-Satisfaction. The results of the study on (3) E-Service Quality did not havea significant effect on E-Customer Loyalty. (4) E-Trust does not have a significant effect on E-Customer Loyalty. (5) E-Satisfaction has a significant influence on E-Customer Loyalty. As well as (6) E-Service Quality has a significantinfluence on E-Customer Loyalty through E-Satisfaction and (7) E-Trust has a significant influence on E-CustomerLoyalty through E-Satisfaction.This means that the variables e-service quality and e-trust can explain the e-satisfaction (Z) variable of non-cash transaction users in the Shopee application in Jambi Province by 70.7%, the remaining 29.3% is influenced by othervariables that are not observed in this study. Furthermore, the variables e-service quality and e-trust can also explain thee-customer loyalty (Y) variable of non-cash transaction users in the Shopee application in Jambi Province by 85.4% andthe remaining 14.6% influenced by other variables that are not observed in this study.]]>
<![CDATA[The Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow on Stock Prices in Food and Beverage Sector Companies Listed on the IDX for the 2018-2022 Period ]]>
<![CDATA[Tilawatil Ciseta Yoda]]>;
<![CDATA[Martina Lifati Lofa]]>;
<![CDATA[Tafdil Husni]]>;
<![CDATA[Elvira Luthan]]>;
<![CDATA[Rida Rahim]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.505
<![CDATA[This study aims to test the Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow onStock Price. Based on the results of the hypothesis testing conducted in this study, it can be concluded that partiallyEarning Per Share has a significant positive effect on the Stock Price with a calculated value of 7.713 > t table 1.703 anda significant amount of 0.00 < 0.05 so that the H1 hypothesis can be accepted. Ner Profit Margin has a significantpositive effect on the Stock Price with a t-value of 5.284 > t table 1.703 and a significant amount of 0.000 < 0.05 so thatthe H2 hypothesis can be accepted. The size of the company has a positive effect on the Stock Price where the valueof t is calculated at 1.801 > t table 1.703 and is significant at 0.076 > 0.05 so that the H3 hypothesis is rejected. Earning PerShare, Net Profit Margin, and Operating Cash Flow to the stock price with a value of f calculated 52.325 > f table 2.98 andsignificant 0.000 < 0.05 so that the H4 hypothesis can be accepted. So it can be concluded that Earning Per Share(X1), Net Profit Margin (X2), and Operating Cash Flow (X3) to the Stock Price (Y) obtained the value of thedetermination coefficient written R Square of 0.707, it can be explained that the proportion of Earning Per Share, NetProfit Margin, and Operating Cash Flow to the Stock Price is 70.7% while the remaining 29.3% is influenced by otherfactors other than the variables used in this study.]]>
<![CDATA[The Effect of Profitability, Liquidity, and Company Size on Debt Policy in Food and Beverage Companies Listed on the Stock Exchange for the 2018-2022 Period ]]>
<![CDATA[Reswita, Yefri]]>;
<![CDATA[Arman, Muhibbul Fikri]]>;
<![CDATA[Syukri Lukman]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.506
<![CDATA[This study aims to examine the Influence of Profitability, Liquidity, and Company Size on Debt Policy.Based on the results of the hypothesis testing conducted in this study, it can be concluded that partially profitabilityhas a significant positive effect on debt policy with a calculated t value of 6.326 > t table 1.661 and a significant 0.00 <0.05 so that the H1 hypothesis can be accepted. Liquidity has a significant positive effect on debt policy with a t-valueof 4.455 > t table 1.661 and a significant 0.000 < 0.05 so that the H2 hypothesis can be accepted. The size of the companyhas a positive and significant effect on the debt policy where the value of t is calculated 4.597 > t table 1.661 and is significantby 0.00 < 0.05 so that the H3 hypothesis is accepted. Profitability, Liquidity, and Company Size simultaneously hada positive and significant effect on debt policy with a value of 41.759 > table 2.70 and a significant 0.000 < 0.05 so that the H4hypothesis could be accepted. Therefore, it can be concluded that Profitability (X1), Liquidity (X2), and CompanySize (X3) simultaneously have a positive and significant effect on Debt Policy (Y) obtained the value of the determinationcoefficient written R Square of 0.579, it can be explained that the magnitude of the proportion of the influence ofprofitability, liquidity, and size The company's debt policy was 57.9% while the remaining 42.1% was influenced byother factors outside the variables used in this study.]]>
<![CDATA[The Effect Of Green Marketing And Corporate Social Responsibility On The Purchase Decision Of Le-Minerale Products In Smti Padang Vocational School Students ]]>
<![CDATA[Zoriasih, Zoriasih]]>;
<![CDATA[Tilawatil Ciseta Yoda]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.507
<![CDATA[A purchase decision is an action that consumers really take in deciding or overcoming problems to buy an itemafter considering various alternatives that exist. There are several factors that affect consumers in purchasing decision-making behavior, including Green Marketing and Corporate Social Responsibility. The purpose of this study is to find outthe extent of the influence of Green Marketing and Corporate Social Responsibility on the decision to Purchase Le-Minerale Products in SMK SMTI Padang students. The research method used is a quantitative descriptive method. Thepopulation in this study is students of SMK SMTI Padang who make purchases of Le-Minerale products. The sample inthis study is 86 respondents. The data analysis technique in this study is multiple linear regression consisting of a partialtest (t-test), a simultaneous test (f-test), and a determinant coefficient (R-Square). The results of the Green Marketingvariable t-test, tcalculated > ttable or 2.540 > 1.663. with a significant value (sig=0.013 < 0.05) meaning that H1 wasrejected and H0 was accepted. Meanwhile, the Corporate Social Responsibility variable is calculated < ttable or 1.233 <1.663, with a significant value (sig=0.221 > 0.05) meaning that H2 is rejected and H0 is accepted. Based on the F test, it isknown that the value of f is calculated > f table or 12.198 > 3.103 and the significance of f = 0.000 < 0.05. This means thatH3 is accepted and H0 is rejected. This means that (simultaneously) the variables of Green Marketing and Corporate SocialResponsibility have a positive and significant effect on the purchase decision of Le-Minerale products in SMK SMTIPadang students.]]>
<![CDATA[The Role of Halal Certification in Increasing the Interest of Muslim Consumers in Halal Tourism Destinations ]]>
<![CDATA[Primadona, Fitry]]>;
<![CDATA[irwandar, Sapta N]]>;
<![CDATA[Hartoyo, Hartoyo]]>;
<![CDATA[Yuliati, Lilik Noor]]>;
<![CDATA[Arsyianti, Laily Dwi]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.508
<![CDATA[This research examines the role of halal certification in increasing the interest of Muslim consumers in halal tourismdestinations. Through a qualitative literature review approach, this study explores the impact of halal certification onthe perceptions and preferences of Muslim consumers in choosing halal tourism destinations. Analysis of variousliterature sources reveals that halal certification plays a crucial role in building trust and confidence among Muslimconsumers regarding the products and services offered in the context of tourism. It is also found that halal certificationcan enhance the image and attractiveness of halal tourism destinations, as well as provide assurance to Muslimconsumers regarding the fulfillment of religious needs and regulations during their travels. The practical implicationsof this research support the importance of halal certification as a marketing strategy in attracting Muslim consumersto visit halal tourism destinations. In conclusion, this study provides valuable insights for the tourism industry andhalal certification organizations in understanding the dynamics of the market and the needs of Muslim consumers inthe context of halal tourism.]]>
<![CDATA[The Influence of Tourist Perception and Motivation on Interest in Revisiting Beach Attractions Oysters Padang Pariaman Regency ]]>
<![CDATA[Septiani, Shyndi]]>;
<![CDATA[Yulihardi, Yulihardi]]>;
<![CDATA[Amrullah, Amrullah]]>
<![CDATA[ Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative, ]]>
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DOI: 10.54099/ass.v1i1.509
<![CDATA[Padang Pariaman Regency is a regency in West Sumatra Province, Indonesia. The capital city of Padang PariamanRegency is Parit Malintang. Through the Tourism Office, several tourism objects in Padang Pariaman Regencycontinue to be developed, because they have different values from other regional attractions, one of which is theOyster Beach tour in Ulakan Tapakis. Besides being a tourist attraction, it can also have an impact on local revenue(PAD) in the tourism sector.The type of research used in this research is associative research with a quantitative approach. The number ofrespondents in this study were 100 people. Collecting data by distributing questionnaires using a Likert scale. Thedata analysis technique used is multiple linear regression.Based on the results of partial research on interest in revisiting, the tcount value is 5.501 with df = 100-3= 97, so ttable is 1.660. Based on these data, tcount > t table or 5.501 > 1.660 and the value (sig = 0.000 < 0.05) sothat H2 is accepted and H0 is rejected. So it can be concluded that the motivation of tourists has a positive andsignificant effect on the interest in revisiting the Oyster Beach Tourism Object. The linear regression coefficient ofthe tourist perception variable partially on the interest in revisiting the value of tCount 2.137 with df = 100-3 = 97 thentTable 1.660. Based on these data, tCount > t Table or 2.137 > 1.660 and the value (sig = 0.035 < 0.05) so that H1 isaccepted and H0 is rejected. So it can be concluded that the perception of tourists has a positive and significant effecton the interest in revisiting the Oyster Beach Tourism Object.Based on the F test, it is known that the fCount IS 16.998 with df = 100-3 = 97, so fTable is 3,090. Based onthese data, fCount>fTable or 16.998> 3.090 and the value (sig = 0.000 <0.05) then H3 is accepted and H0 is rejected.So it can be concluded that the perception of tourists and the motivation of tourists simultaneously have a positiveand significant effect on the interest in revisiting the Oyster Beach Tourism Object. The value of the coefficient ofdetermination r-square is 26%, this means that the contribution of tourist perceptions and motivation of tourists tothe interest of repeat visits is 26% while the remaining 74% is influenced by other variables.]]>
