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Penerbit: CV. Kampus Akademik Publising Jl.pedurungan kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan
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JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Published by CV Kampus Akademik Publising
ISSN : 30467411     EISSN : 30467144     DOI : ttps://doi.org/10.61722/jrme.v1i2.1064
Core Subject : Economy, Science, Education, Social,
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences
JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 2 No. 5 (2025): September" : 28 Documents clear
Pengaruh Ukuran Perusahaan, Return On Asset Dan Price Book Value Terhadap Harga Saham Pada Pt Adaro Energy Tbk Periode 2014 - 2023 Eka Pratiwi, Yunita; Mardiati , Dijan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6669

Abstract

The purpose of this study was to determine the effect of Firm Size, Return on Assets (ROA), and Price Book Value (PBV) on Stock Prices at PT Adaro Energy Tbk, a company listed on the Indonesia Stock Exchange, specifically PT Adaro Energy Tbk for the period 2014–2023. This is a quantitative study using linear regression analysis. Data were processed using SPSS software version 26. The sampling technique used was purposive sampling based on specific criteria. The results of the partial test (t-test) indicate that Firm Size has a positive and significant effect on Stock Price with a calculated t-value of 4.778 > table t-value of 1.860 and significance of 0.001 < 0.05. Meanwhile, ROA has a positive and significant effect on Stock Price with a calculated t-value of 7. 085 > t-table 1.860 and significance 0.000 <0.05. Similarly, PBV also has a positive and significant effect on Stock Price with t-count 2.766 > t-table 1.860 and significance 0.024 <0.05. The simultaneous test (F-test) shows that the three independent variables together have a significant effect on Stock Price, with F-calculated 98.031 > F-table 4.35 and significance 0.000 < 0.05. The coefficient of determination (Adjusted R²) value of 0.970 indicates that 97% of the variation in Stock Price can be explained by Firm Size, ROA, and PBV. This study shows that internal factors play an important role in determining the share price of PT Adaro Energy Tbk. These results can be used as a reference for investors in making decisions based on the company's financial indicators.  
ANALISIS FAKTOR DIGITAL MARKETING DALAM MENINGKATKAN CUSTOMER TRUST DAN PURCHASE INTENTION PRODUK HAIRCARE MAKARIZO PADA PLATFORM TIKTOK Mahar Rangga Prasetyo Soekarso; Usep Suhud; Daru Putri Kusumaningtyas
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6675

Abstract

TikTok telah menjadi salah satu media sosial yang paling berhasil dalam pemasaran digital, terutama dalam menumbuhkan kepercayaan pelanggan dan mendorong mereka untuk membeli barang. Tujuan dari penelitian ini adalah untuk melihat bagaimana influencer marketing, live streaming, dan brand awareness meningkatkan customer trust, serta bagaimana hal-hal ini berdampak pada purchase intention produk haircare Makarizo. Penelitian kuantitatif dilakukan dengan mengirimkan kuesioner online kepada 225 orang yang aktif pada platform TikTok di DKI Jakarta. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) dengan bantuan AMOS versi 24. Hasil penelitian menunjukkan bahwa pengaruh influencer marketing, live streaming, dan brand awareness berpengaruh positif dan signifikan terhadap customer trust. Selain itu, customer trust terbukti berpengaruh positif dan signifikan terhadap purchase intention. Hasilnya menunjukkan bahwa strategi digital marketing yang bergantung pada influencer marketing, live streaming, dan penguatan brand awareness berhasil membangun customer trust, yang berdampak pada purchase intention untuk produk Makarizo. Penemuan ini memberikan masukan praktis bagi perusahaan untuk memaksimalkan potensi TikTok sebagai alat pemasaran digital.
Pengaruh Reward Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Optima Mandiri Persada Mayangsari, Andini; Budi Santoso, Arief
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6677

Abstract

Abstrak. To determine the partial effect of rewards on employee performance. To determine the partial effect of work discipline on employee performance. To determine the simultaneous effect of rewards and work discipline on employee performance at PT. Optima Mandiri Persada. The type of research used in this study is quantitative research. The population is 63 employees of PT. Optima Mandiri Persada. Using total sampling or saturation, that is, the entire population is sampled. The analysis results show that reward (X1) has a positive and significant influence on employee performance (Y), with the regression equation Y = 15.302 + 0.846 X1. The coefficient of determination is 56%. The hypothesis test results indicate that the t-value exceeds the t-table (2.373 > 2.0030), suggesting statistical significance then Ha is accepted and H0 is rejected . Similarly, work discipline (X2) also has a positive and significant impact on employee performance (Y), with the regression equation Y = 6.707 + 1.065 X2. The coefficient of determination is 76.5%, and the t-value is greater than the t-table (7.919 > 2.0030), indicating significance. Simultaneously, reward (X1) and work discipline (X2) significantly and positively affect employee performance (Y), as represented by the regression equation Y = 5.750 + 0.242 X1 + 0.870 X2. The coefficient of determination is 78.5%, while the remaining 21.5% is explained by other variables outside the model then Ha is accepted and H0 is rejected . The F-test shows that the F-value exceeds the F-table (109.548 > 3.15), So it can be said that Rewards (X1) and Work Discipline (X2) together have an influence on Employee Performance (Y). Keywords: Reward, Work Discipline and Employee Performance.
Pengaruh Lingkungan Kerja Fisik Dan Non Fisik Terhadap Kinerja Karyawan Pada PT. Adis Dimension Footwear Wilayah Balaraja Kabupaten Tangerang Salza Haditsah, Mitha; Darmadi Darmadi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6678

Abstract

This study aims to analyze the influence of physical and non-physical work environments on employee performance at PT. Adis Dimension Footwear, Balaraja District, Tangerang Regency. The approach used in this research is quantitative with an associative method. Data analysis techniques include validity test, reliability test, classical assumption test, regression analysis, coefficient of determination, and hypothesis testing. The population in this study consisted of 70 respondents. The results show that the physical work environment has a positive and significant effect on employee performance, with the regression equation Y = 16.172 + 0.605 X1 and a determination coefficient of 51.4%. The non-physical work environment also has a positive and significant effect, with the regression equation Y = 15.113 + 0.624 X2 and a determination coefficient of 49.2%. Simultaneously, both variables have a positive and significant effect on employee performance, with the regression equation Y = 12.814 + 0.366 X1 + 0.327 X2 and a determination coefficient of 56.9%. The F-test result shows Fcount > Ftable (44.239 > 3.13), and the significance value is < 0.05, thus all alternative hypotheses are accepted. These findings highlight the importance of optimizing both physical and non-physical work environments to enhance overall employee performance    
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Kantor Kecamatan Ciputat Apriliana, Rina; Prasetyo, Hendri
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6681

Abstract

The purpose of this study was to determine the effect of motivation and work discipline on employee performance. both partially and simultaneously. The method used in this study is a quantitative method. The sampling technique used is saturated sampling, which uses a sample of 43 respondents. The data analysis technique used is statistical analysis with validity test, reliability test, classical assumption test, simple linear test, multiple linear regression test, coefficient of determination, hypothesis t test and hypothesis f test. The results of the study of motivation and work discipline on employee performance". Shown by the multiple linear regression equation Y = 14,962 + 0,460 + 0,162. This is evidenced by the results of the simultaneous hypothesis test obtained the value of f count> f table (11,675> 3,23) and strengthened by the significance value <0.05 (0.000 <0.05). The results of the determination coefficient test of the motivation and work discipline variables have an influence of 36,9%.on employee performance. Thus, H0 is rejected and H3 is accepted. This means that there is a significant simultaneous influence between motivation (X1) and work discipline (X2) on employee performance (Y).  
ANALISIS KOMPARATIF PENGGUNAAN SISTEM PEMBAYARAN BEA BALIK NAMA (BBN) LAMA DAN BARU TERHADAP EFISIENSI KAS PT ABC Erna Dwi Setyawati; Indrawati Yuhertiana
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6701

Abstract

Payment of Transfer Fee (BBN) is the main requirement in the process of issuing Vehicle Registration Certificate (STNK) and Motor Vehicle Ownership Book (BPKB) in the name of the new owner. Without payment of BBN, the transfer process cannot be completed and the STNK and BPKB cannot be issued in the name of the legitimate owner. PT ABC is a company engaged in the sale of new cars, spare parts, and after-sales services. In its operational activities, the company uses an internal system called AMS as a business process control tool. Over time, the AMS system has undergone updates that significantly affect the efficiency of BBN payments. This system update has had a significant impact, reflected in an average increase of more than 80% in the number of BBN payments successfully processed compared to the previous system. This study uses secondary data. The method used is secondary data observation.
Statistik Ekonomi: Perbandingan Pendapatan UMKM Sebelum dan Sesudah Pandemi Tuti Supatminingsih; Andi Asti Handayani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.7440

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, yet they are one of the sectors most impacted by the COVID-19 pandemic. This study aims to analyze the differences in MSME income before and after the pandemic and to uncover the factors influencing their recovery process. The study was conducted using a quantitative approach using a descriptive-comparative method, utilizing secondary data from the Central Statistics Agency (BPS) and the Ministry of Cooperatives and SMEs, as well as primary data through questionnaires and interviews with 100 MSMEs from various business sectors. The results show that MSME revenue experienced a sharp decline from IDR 9.6 quadrillion in 2019 to IDR 8.5 quadrillion in 2020, before beginning to recover in 2021. In the post-pandemic period (2022–2023), MSMEs successfully recovered, with their contribution to Gross Domestic Product (GDP) increasing to 61.07% and the number of business units reaching 66 million, surpassing pre-pandemic levels. However, the recovery has been uneven; medium- sized enterprises (MSMEs) recovered faster than small, micro, and ultra-micro enterprises. Government stimulus programs, broader access to financing, the implementation of digitalization, and the adaptability of business actors are key factors driving this recovery. The research findings are expected to serve as a reference in evaluating and formulating policies to strengthen the resilience and competitiveness of MSMEs in the future.
Pengaruh Kemasan Produk dan Variasi Menu terhadap Daya Tarik Konsumen pada UMKM Jasa Catering Sri Utami
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.7500

Abstract

This study aims to evaluate and explore the contribution of Micro, Small, and Medium Enterprises (MSMEs) to Indonesia’s economic dynamics, focusing on their capacity to absorb labor, their role in contributing to the Gross Domestic Product (GDP), as well as the various challenges and development strategies they face. MSMEs have proven to be a key pillar of the national economy, particularly due to their resilience during crises and their ability to support equitable development. This study employs a descriptive qualitative approach through literature review and direct observation of MSME activities. The findings indicate that MSMEs contribute more than 60% to the national GDP and absorb up to 97% of the workforce, reaffirming their significant role in job creation and poverty reduction. However, MSMEs continue to face multiple obstacles, such as limited access to capital, low utilization of technology, and difficulties in reaching wider markets. Therefore, policy synergy among the government, industry players, and financial institutions is needed to enhance MSME competitiveness amid the challenges of digitalization and globalization. The study concludes that strengthening support systems for MSMEs is essential to promoting sustainable and inclusive economic growth.

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