cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Kurnia Suci Titih Angelina
Contact Email
ppm.sps@univpancasila.ac.id
Phone
+6281519642215
Journal Mail Official
ekobisman@univpancasila.ac.id
Editorial Address
Sekolah Pascasarjana Universitas Pancasila Jl. Borobudur No. 7, Jakarta Pusat, 10320
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Published by Universitas Pancasila
ISSN : 25284304     EISSN : 25979302     DOI : https://doi.org/10.35814/ekobisman
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
1) Micro and macro economics; 2) Marketing, Finance, Operational, Human Resources and Strategic Management; 3) Business Digital
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2017): DESEMBER" : 5 Documents clear
Wadah Berbagi Pengetahuan Sebagai Variabel Pembantu Dalam Menentukan Strategi Bisnis Konsinyasi Pancake Durian Medan Syarifah, Laila; W. Sumarlin, Antonius; Purwoko, Bambang
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Basically, the area broadly marketing availability can encourage business environment. One of business strategies shall be guaranteed through consignment. Consignment draw attention many businesses, because of sales value rapid. Despite the highly competitiveness in nature of the business itself, many previous studies have attempted to come up with strategic schemes on how the start up business can kick in and survive overtime. The object of this research is individuals who love Durian Pancake Medan (DPM) and run in consignment business of DPM. DPM was chosen because of highly consumption in Medan, yet it may not apply to the area of Jakarta, Depok and Bekasi where such product at least available and there is also negative perception about durian and its dairy products. Consigment business on pancake durian Medan remains a challenge, particularly in the micro scaled businesses. This research focuses on how businessmen who have capital and the ability to produce DPM, but still have challenge with location of the placement of marketing products with consignment system. There were 95 represented respondents in three areas who were purposively sampled, using questionnaires and processed with PLS analysis. The results of this research prove that the knowledge sharing platform has a role in increasing consumer commitment. There are two criteria for channeling the right place for the formation of strategy consignment business of DPM.
PERANCANGAN ULANG STRATEGI PENJUALAN PADA BISNIS PERUMAHAN DALAM MENINGKATKAN MINAT BELI KONSUMEN Sudewo; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Residential property sales prospects in particular has a huge opportunity from year to year because the value of the price of land has the ability to sell value increasing from year to year. Sales of residential house Fortuna Residence subdistrict area Bojonggede Bogor regency still have a business opportunity housing is very large, in addition to the quality and design of the house is sold, housing Fortuna Residence is very strategy that includes developing a connecting road Bogor regency so competitive very competitive , This research aims to design a sales strategy on housing Fortuna Residence with the results in the form of a SWOT strategy is based on statistical data processing with SEM (Structural Equation Modeling) where variables are used, there are five independent variables and the dependent variable. Variable independet have a positive and significant with the dependent variable, namely (1) the variable quality of the product has a positive and significant to the variable buying interest, (2) a variable pricing strategy has a positive and significant to the variable buying interest, (3) a variable transportation and the location has a positive and significant relationship to variable buying interest, (4) variable product innovation has a positive and significant relationship to variable buying interest, (5) variable sales promotion have a positive and significant relationship to the variable buying interest.
STRATEGI PENGEMBANGAN MINAT PEMBELIAN MELALUI PENINGKATAN KEPERCAYAAN NASABAH BCA Ningwulan, Eka Puspita; Widyastuti, Sri; D, Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid progress of the banking world makes the community as a consumer banking services have a large selection of banking companies that can be selected according to their needs. Equality of products, features, or service convenience makes banking into a homogeneous industry, to excel in a homogeneous industry, one way is to provide different types and quality of service between a bank and another bank. The banking world recognizes the importance of obtaining and maintaining customer confidence for the success of the bank business and the benefits of each product offered by the bank requires a marketing strategy, this is done so that the public knows and has the interest to buy the benefits of the products offered in accordance with their needs and desires. This study uses four variables, namely service quality, trust, marketing mix and buying interest. The purpose of this research is to analyze the strategies to increase buying interest through service quality and marketing strategy through customer trust. The method used is descriptive and causality method, data collection techniques are done by giving questionnaires to 250 customers who have done transactions in the BCA Cash office in Depok area and in the analysis using Structural Equation Modeling (SEM) Amos 21. The results showed that service quality had a positive influence on trust, but did not have a positive influence on purchasing intention, and marketing mix has a positive effect on trust and purchasing intention
ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Ramadhan, Iqbal; Purwoko , Bambang; W. Sumarlin , Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salespersons
ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Iqbal, Iqbal Ramadhan; Purwoko, Bambang; W. Sumarlin , Antonius W. Sumarlin
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salesperson

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol. 10 No. 1 (2025): AGUSTUS Vol. 9 No. 3 (2025): APRIL Vol 9 No 2 (2024): Desember Vol. 9 No. 2 (2024): DESEMBER Vol. 9 No. 1 (2024): AGUSTUS Vol 9 No 1 (2024): AGUSTUS Vol 8 No 3 (2024): APRIL Vol. 8 No. 3 (2024): APRIL Vol 8 No 2 (2023): Desember Vol. 8 No. 2 (2023): DESEMBER Vol. 8 No. 1 (2023): AGUSTUS Vol 8 No 1 (2023): Agustus Vol 7 No 3 (2023): APRIL Vol. 7 No. 3 (2023): APRIL Vol. 7 No. 2 (2022): DESEMBER Vol 7 No 2 (2022): DESEMBER Vol. 7 No. 1 (2022): AGUSTUS Vol 7 No 1 (2022): AGUSTUS Vol 6 No 3 (2022): APRIL Vol. 6 No. 3 (2022): APRIL Vol. 6 No. 2 (2021): DESEMBER Vol 6 No 2 (2021): DESEMBER Vol 6 No 1 (2021): AGUSTUS Vol. 6 No. 1 (2021): AGUSTUS Vol 5 No 3 (2021): APRIL Vol. 5 No. 3 (2021): APRIL Vol. 5 No. 2 (2020): DESEMBER Vol 5 No 2 (2020): DESEMBER Vol 5 No 1 (2020): AGUSTUS Vol. 5 No. 1 (2020): AGUSTUS Vol. 4 No. 3 (2020): APRIL Vol 4 No 3 (2020): APRIL Vol 4 No 2 (2019): DESEMBER Vol. 4 No. 2 (2019): DESEMBER Vol. 4 No. 1 (2019): AGUSTUS Vol 4 No 1 (2019): AGUSTUS Vol. 3 No. 3 (2019): APRIL Vol 3 No 3 (2019): APRIL Vol 3 No 2 (2018): DESEMBER Vol. 3 No. 2 (2018): DESEMBER Vol. 3 No. 1 (2018): AGUSTUS Vol 3 No 1 (2018): AGUSTUS Vol. 2 No. 3 (2018): APRIL Vol 2 No 3 (2018): APRIL Vol 2 No 2 (2017): DESEMBER Vol. 2 No. 2 (2017): DESEMBER Vol 2 No 1 (2017): AGUSTUS Vol. 2 No. 1 (2017): AGUSTUS Vol. 1 No. 3 (2017): APRIL Vol 1 No 3 (2017): APRIL Vol 1 No 2 (2016): DESEMBER Vol. 1 No. 2 (2016): DESEMBER Vol. 1 No. 1 (2016): AGUSTUS Vol 1 No 1 (2016): AGUSTUS More Issue