Garuda - Garba Rujukan Digital

ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Ramadhan, Iqbal; Purwoko , Bambang; W. Sumarlin , Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salespersons

Pelatihan Pembuatan Konten Promosi Untuk UMKM Fashion di Cibinong, Kabupaten Bogor: Penggunaan Canva dan Reels untuk Meningkatkan Daya Tarik Visual Produk Kushariyadi, Kushariyadi; Awaludin, Dipa Teruna; Nurhayati, Siti Annisa Wahdiniawati; Sitinah, Sitinah; Purwoko , Bambang
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 1 (2024): Gawai Digital dan Problematikanya
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i1.373

In the visually driven digital era, compelling promotional content is vital for the sustainability and growth of Micro, Small, and Medium Enterprises (UMKM), particularly in the aesthetic-dependent fashion sector. However, many fashion UMKM actors, especially at the local level, like Cibinong, Bogor Regency, face limitations in creating professional promotional content that can attract online consumers. A lack of skills in visual design and the utilization of dynamic social media features often hinders their ability to enhance product appeal. This community service activity aimed to address this issue by providing training in promotional content creation, focusing on the use of the intuitive Canva platform and the Reels feature on social media to enhance the visual appeal of fashion UMKM products in Cibinong, Bogor Regency. The training employed a participatory and educative approach, involving practical sessions on Canva design principles and Reels video creation tailored for fashion products. Participants, consisting of local fashion UMKM owners, actively engaged in creating promotional materials for their businesses. Preliminary observations and post-training assessments indicated an increased understanding and ability among participants to produce more visually engaging content. This initiative demonstrated the potential of accessible digital tools and targeted training in empowering local fashion UMKM to improve their online presence and marketing effectiveness.

ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Ramadhan, Iqbal; Purwoko , Bambang; W. Sumarlin , Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salespersons

The Influence of Personality Traits and Job Characteristics on Work Motivation and Job Performance in the Hospitality Industry in Indonesia Irdhayanti, Efa; Marditama, Theresia; Syafri, Muhammad; Mokodenseho, Sabil; Purwoko , Bambang
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 02 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i02.215

This research investigates the intricate relationships among personality traits, job characteristics, work motivation, and job performance within the context of the Indonesian hospitality industry. Utilizing a sample of 220 participants, a robust structural equation model was developed and tested. The model demonstrated excellent fit indices, reinforcing its effectiveness in capturing the complexities of the variables under scrutiny. Hypothesis testing revealed significant positive relationships between job characteristics and both job performance and work motivation, as well as between personality traits and job performance and work motivation. The model's high explanatory power (R²) and predictive relevance (Q²) underscore its utility in understanding and forecasting outcomes in the studied industry. The findings offer valuable insights for organizational practitioners aiming to optimize employee performance and motivation in the dynamic landscape of the Indonesian hospitality sector.

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