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Talent: Journal of Economics and Business
Published by PT Lentera Ilmu Nusantara
ISSN : -     EISSN : 30316383     DOI : https://doi.org/10.59422/jeb.v1i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Talent: Journal of Economics and Business, published by Lentera Ilmu Nusantara. Talent: Journal of Economics and Business accommodates the publication of research results in the field of Business and Economics conducted by lecturers as a manifestation of the Tri Darma of Higher Education. Talent: Journal of Economics and Business is an electronic journal that is professionally managed using the Open Journal System, published 4 times a year, namely in March, June, September and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 02 (2024): June 2024" : 5 Documents clear
Analyzing the Relationship Between Current Ratio and DER gea, Fransiskus; Tiffani, Dona Arhitania; Purnamasari, Pupung; Dasman, Sunita
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.392

Abstract

This study aims to examine the effect of Current Ratio and Total Asset Turnover ratio on Solvency ratio, namely Debt to Equity ratio for the period 2011-2021. This research method is descriptive quantitative by conducting classical assumption tests, hypothesis testing, multiple linear regression analysis and coefficient of determination analysis using the SPSS version 26 application. The results of this study are partially, Current Ratio (CR) has no significant effect on Debt to Equity Ratio (DER) at PT Indofood Sukses Makmur, Tbk for the period 2011-2021. Total Asset Turnover (TATO) has a significant effect on Debt to Equity Ratio (DER) at PT. Indofood Sukses Makmur, Tbk for the period 2011-2020. Simultaneously Current Ratio and Total Asset Turnover (TATO) have a significant effect on Debt To Equity Ratio (DER) at PT. Indofood Sukses Makmur, Tbk for the period 2011-2021. The Coefficient of Determination as measured by the Adjusted R Square value is 0.576 or 57.6%, so that the contribution of Current Ratio and Total Asset Turnover is 57.6% to the Debt to Equity Ratio, while the remaining 42.4% is influenced by other variables not examined in this study.
Logistics Selection Using AHP and Super Decisions Software Mubarok, Akhmad Yasir; Ristiyaningsih, Ristiyaningsih; Purnamasari, Pupung
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.393

Abstract

The current trend of companies is to hand over their Logistics activities to third parties, so that they can focus more on their fields. The choice of Logistics services is also very crucial for the company, because it determines the reputation of a company in the eyes of customers. This study aims to evaluate the decision to choose the best logistics service that is used to meet customer needs, especially in terms of shipping goods. To do this, the AHP (Analytical Hierarchy Process) method is used to make decisions on the use of Logistics based on predetermined criteria, namely Cost, Services, and Reliability. There are five alternatives that are taken, namely using their own fleet, using instant delivery services such as Grab Express and GoBox or using third party Logistics services such as Trimulya Logistics and Herona Express. In this study, the calculation process uses the tools of the Super Decisions Software. The results of this study indicate that the criteria that have the highest weight are Services with a value of 0.50536 and the alternative that has the highest weight is Trimulya Logistics with a value of 0.363531.
The Influence Of Brand Ambassadors On Purchase Decisions With Price Mediation Moderated By The Quality Of Kahf Face Wash Soap Products Muslihat, Rivaldi; Permana, Muhamad Rizki; Irsyad, Saktian
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.555

Abstract

The purpose of this study is to determine the influence of brand ambassadors on purchase decisions with price mediation moderated by the quality of face wash soap. The research design used in this study is quantitative. The subject of the study is consumers who use Kahf face soap products and the objects in this study are. Brand Ambassador, to purchase decisions with price mediation that moderates product quality. The sample in this study amounted to 102 respondents. Data were collected using questionnaires and expressed on the Likert scale. The results of the study showed that: that brand ambassador (X) had a negative and insignificant effect on the purchase decision (Y), price (Z) had a positive and significant effect on the purchase decision (Y), product quality (M) had a positive effect on the purchase decision (Y).
The Influence of Brand Awereness on Purchase Decisions Moderated by Product Quality and Customer Experience as Mediation Parhan, Parhan; Rizkillah, Renna; Salbiyana, Salma
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.557

Abstract

Indonesia is the fourth largest coffee producer and exporter in the world. coffee began to enter indonesia precisely on the island of java in 1969 during the colonization by the dutch. with the promise of a coffee business in indonesia, many well-known coffee shops have emerged in indonesia today, one of which is kopi kenangan. kopi kenangan is one of the fastest-growing coffee shops or brands in indonesia. founded in 2017, kopi kenangan currently has more than six hundred stores located in several cities. this study aims to analyze more deeply the influence of brand awareness on purchase decisions moderated by product quality and customer experience as mediation of kopi kenangan products. the research method used is based on quantitative research using primary data in the form of distributing questionnaires to all students of universitas pelita bangsa. the sample used in this study was 100 respondents. . the data processing was carried out using smart-pls3 using a partial least square approach. the results showed that brand awareness had an effect on purchase decisions, it was concluded that brand awareness had a significant positive effect on product quality, product quality had a significant positive effect on purchase decisions, brand awareness had a significant positive effect on purchase decisions but insignificantly or in other words customer experience did not play a role.
The Influence Of Content Marketing, On Purchase Decisions With Product Quality As A Mediation Variable And Brand Trust As A Moderating Variable On Pond's Facial Wash Products Rahayu, Trio; Alfauzi, Asep Irpan; Ramadhan, Gilang; Rouf, Abdul; Saputra, Wishnu Anugrah Wahyu
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.558

Abstract

The purpose of this study is to determine the influence of marketing content variables The influence of content marketing, on purchase decisions with product quality as a mediating variable and brand trust as a moderating variable on Pond's Facial Wash products at Pelita Bangsa University. By using quantitative methods, sampling methods and the population used are all students of Universitas Pelita Bangsa who use Pond's products. Meanwhile, the type and source of data used is primary data, namely data collected and processed by themselves obtained from the results of the distribution of questionnaires with a total of 105 respondents. Data analysis using SmartPLS3 (Partial Least Square). The results of this study. Content marketing has a positive but insignificant effect on purchase decisions, and variable  Brand Trus has a positive effect on purchase decisions , variables  Product quality has a positive effect on purchase decisions, variables  Content marketing have a positive effect on brand marketing,  Content Marketing has a positive effect on Product Quality, and Product Quality variables have a positive effect on purchase decisions.  This identifies that the existence of Product Quality, brand trus can influence consumer purchasing decisions so as to cause purchases of pond's products to increase.

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